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How Matched Audience Ads Work in B2B Advertising (Part 8) Today, I dive into matched audience ads (also known as custom audience ads). These are incredibly powerful for showing ads directly to your target market. You can run these types of ads on Meta, LinkedIn, Google Display, Bing, and Adroll. Matched Audience Ads Matched audience ads are the way to do Account Based Marketing (ABM) using display advertising. You upload a list of warm prospects and cold leads and show ads to them. Step 1 - Upload your list of prospects from your CRM tool and show ads to this audience. Step 2 - Export a list of leads that match your target market (location, industry, revenue, employee count, etc.) using your favorite lead prospecting tool (Apollo, Instantly, Seamless, ListKit, ZoomInfo, etc.) and then upload this list to the above platforms and then show ads to this target audience. You can expect match rates around 30-50%. Use a lead prospecting tool like Apollo to build a list of target accounts based on industry, employee count, job title, and geography. Then upload this email list to the ad networks (Google, Meta, LinkedIn, Bing, Adroll) and show ads to the people it matches against. We were able to find a solid contact on Fivrrr who has a Enterprise high volume account on Apollo and provides access to the data at a lower cost than you could personally get directly through Apollo. Message me within the SaasRise platform or on WhatsApp for an introduction. You could also use an expensive demand gen tool like 6Sense or DemandBase to upload lists of target accounts to the ad networks, but the above methodology is a lot less expensive. Another use case for matched audiences is advertising to your former customers that you may want to re-engage. You can simply use the same method above and upload the list of your past customers to all of the platforms. #ABM #Fivrrr #DigitalMarketing #LeadGeneration #Advertising #AccountBasedMarketing #MarketingTips #SaaS #SaasRise #MatchedAudienceAds #Apollo #Instantly #Seamless #ListKit #ZoomInfo In the next post of this ongoing series on digital ads for B2B SaaS companies, I will dive into the fourth category: Customer & Prospect Lookalike Ads (Meta) Interested in joining or learning more? Drop a comment or DM me! Join our community for SaaS CEOs and Founders with $1M to $100M in ARR on SaasRise.com.

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