We're thrilled to welcome Pavel Petrinich as one of our newest #SaaStockFounderMembers 🙌 🚀 Founder & CRO of SegmentStream, an AI-powered analytics & optimisation platform, Pavel is a second time founder of Driveback and the ultimate digital marketing guru 🥇 We’re delighted to welcome you to the community, Pavel! #SaaS #Founders #founderjourney #peergroup #welcomeaboard
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Exciting news alert! 🚀 BuzzFlow.ai is officially in business and ready to revolutionize the way small businesses manage their online reputations. Our AI-powered SaaS tool is here to save you time, money, and stress by streamlining the process of monitoring and enhancing your online presence. With BuzzFlow.ai, you can easily and professionally manage customer reviews, social media content, and more, all in one convenient platform. Say goodbye to investing countless hours and thousands of dollars into managing your online reputation and say hello to a more efficient, cost-effective solution with BuzzFlow.ai. Don't miss out on this game-changing tool - schedule a demo today at www.buzzflow.ai and take control of your online reputation like never before! #BuzzFlow #OnlineReputationManagement #AIpoweredSaaS
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𝗠𝗢𝗣𝘀 𝗧𝗮𝗹𝗸: 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗢𝗻𝗲-𝗧𝗼𝘂𝗰𝗵 𝘁𝗼 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 In our latest MOPs Talks session, we spoke with Massimo Minniti, 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 Cloudbeds, about their journey in evolving Marketing Performance tracking✨ The topics we covered include: 🔹The limitations of first/last touch attribution 🔹The benefits of unlocking multi-touch attribution campaign tracking 🔹Trends in Marketing Influence tracking We've collaborated with Massimo and his team to define the data necessary for understanding the impact of their marketing initiatives on the business. The team now has a clearer understanding of the influence of nurturing campaigns or events on the pipeline and can discuss investments in those channels traditionally undervalued by first/last touch attribution models 🚀 #Marketing #MOPsTalk #Marketingstrategy #b2bmarketing #Cloudbeds #IVICUO #MarketingPerformanceTracking
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I had a great conversation with Massimo Minniti last week about marketing attribution. This is 15' of summary, but it was months of conversation together around the topic: * What is it that we want to consider influencing business? is an email click strong enough? * What is the timeframe we should consider to measure influence? * Where do we want to thread the needle between attribution accuracy and operational burden? And here we are today with a better understanding of overall campaign influence. Of course, we still have improvements to make and new questions to answer, but this means we are on the right track and can now take it a step further. #campaignTracking #MarketingAttribution #MaketingOperations
𝗠𝗢𝗣𝘀 𝗧𝗮𝗹𝗸: 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗢𝗻𝗲-𝗧𝗼𝘂𝗰𝗵 𝘁𝗼 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 In our latest MOPs Talks session, we spoke with Massimo Minniti, 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 Cloudbeds, about their journey in evolving Marketing Performance tracking✨ The topics we covered include: 🔹The limitations of first/last touch attribution 🔹The benefits of unlocking multi-touch attribution campaign tracking 🔹Trends in Marketing Influence tracking We've collaborated with Massimo and his team to define the data necessary for understanding the impact of their marketing initiatives on the business. The team now has a clearer understanding of the influence of nurturing campaigns or events on the pipeline and can discuss investments in those channels traditionally undervalued by first/last touch attribution models 🚀 #Marketing #MOPsTalk #Marketingstrategy #b2bmarketing #Cloudbeds #IVICUO #MarketingPerformanceTracking
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Colocio Ai | Marketing Automation & AdTech Specialist | Creating tools that Leverage AI for practical applications
Colocio AI is my idea of the how i see Ai helping marketers and teams do more of what they love. Ai is designed to give us time to do the things we love, not replace us.
The Power of Laziness: How Efficiency is the driving force behind Colocio. Today on #FromTheFounder, we chat with Travis Meadows about what inspired him to enter the SaaS industry and develop a solution for online ad management. TL;DR, Here's the gist: 🔵 Motivation: Pure laziness as a catalyst for finding smarter ways to work. 🔵 Challenges: Manual tasks in creative testing and campaign management were time-consuming and inefficient. 🔵 Solution: Automation became a key focus to streamline processes. 🔵 Innovation: The drive for efficiency led to the development of Colocio, transforming marketing efforts into more manageable and cost-effective endeavours.
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Coming up next on our Revenue Operations Spotlight 🔦 is Mark Lerner, DealHub.io’s Director of Growth Marketing. Bringing over 10 years driving SaaS expansion, Mark provides proven tactics on content strategy, sales enablement, and optimizing the end-to-end buyer journey. 📢 Mark artfully blends strategic thinking with tactical execution. His insights help sales and marketing teams align to accelerate pipelines and activate loyal customer relationships. Dive into Mark’s playbook for measurable revenue impact by following him on LinkedIn! ⚡️ #GrowthGuru Stay tuned as we unveil more RevOps luminaries with the collective wisdom to transform revenue creation in 2024 and beyond. #revops2024 #growthmarketing #revenuemanagement
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Heroes need some magic to beat the odds 🪄 For SaaS that magic can be good metrics The obstacles in SaaS stories are often the same: - Uncertainty - Limited resources - Finding ways to “break through the noise” It’s hard to find the right way forward, day-in day-out But it’s easier if you can see clearly: - Where you’ve been - What is working & what’s not - What’s in your control That’s where metrics magic comes in: They’re the real-time signals that point the way From your North Star to align everyone on To defining KPIs And identifying their driving input metrics (those you can actually control) For example: North Star: Revenue Marketing KPIs: New Leads, Inbound Trials, MQL Conversion Rate, ROAS Input metrics: Social engagement, Organic search traffic, # of new product feature videos released You don’t have to fly blind Find your metrics magic today! #Metrics #SaaS #NorthStar #KPIs
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What prompted me to pivot from $0 to $5k MRR in 6 months? Source: https://lnkd.in/gFyspk6V "What sparked the pivot from $5k MRR with usedouble.com to launching double.bot from scratch in just 6 months? How did experimenting with outbound campaigns lead to this new direction? Discover the journey from initial success to strategic decision-making and the key takeaways. #startupsuccess #businessgrowth #pivotingstrategy #outboundcampaigns #AIcodingcopilot"
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What prompted me to pivot from $0 to $5k MRR in 6 months? Source: https://lnkd.in/gkzs25Gk "What sparked the pivot from $5k MRR with usedouble.com to launching double.bot from scratch in just 6 months? How did experimenting with outbound campaigns lead to this new direction? Discover the journey from initial success to strategic decision-making and the key takeaways. #startupsuccess #businessgrowth #pivotingstrategy #outboundcampaigns #AIcodingcopilot"
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The Power of Laziness: How Efficiency is the driving force behind Colocio. Today on #FromTheFounder, we chat with Travis Meadows about what inspired him to enter the SaaS industry and develop a solution for online ad management. TL;DR, Here's the gist: 🔵 Motivation: Pure laziness as a catalyst for finding smarter ways to work. 🔵 Challenges: Manual tasks in creative testing and campaign management were time-consuming and inefficient. 🔵 Solution: Automation became a key focus to streamline processes. 🔵 Innovation: The drive for efficiency led to the development of Colocio, transforming marketing efforts into more manageable and cost-effective endeavours.
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SegmentStream — Founder
3moThank you, but the company is SegmentStream, not Driveback :)