Saatchi & Saatchi’s Post

New EE is here. Today we are launching a new brand for EE, with our partners Digitas UK, Poke, Zag and Boomerang. Part of Publicis Groupe. A new brand with a new go-to-market strategy, a reinvented marketing approach, and a wholesale transformation of a product line up, brand and business - all inspired and powered by marketing. It represents a fundamental shift for BT and EE, from fighting for market share in individual connectivity markets – mobile, broadband and TV – to a converged offering, serving a greater share of people’s lives – whether that involves providing greater security for their homes, helping their kids get a good night’s sleep or helping them master more flexible working and still pick the kids up from school. Here’s just a taste of some of the work we’ve done to launch it. Much more to come.