Saatchi & Saatchi Propagate’s Post

When Creativity Meets Reality: The True Impact of a Famous Ad This iconic ad was created by Saatchi & Saatchi years ago. It’s a simple yet brilliant execution highlighting the need for guide dogs. Without them, the blind would struggle with tasks that people with eyesight take for granted. The ad won many plaudits, culminating in a D&AD Silver award. But there was one fundamental problem: The ad generated less than £100 in donations at the time. So, can it still be considered a great ad? Are ad agencies more concerned with impressing rival agencies than reaching their intended audience? Let me know what you think.

They say actions speak louder than words. We say, why not have both? Proud to be sharing our new work for CaratLane - A Tanishq Partnership. Introducing: Postcards. A gift that speaks for itself and lets your love shine even brighter. This Season of Love, #KhulKeKaroExpress with Caratlane❤️ Himanshu Saxena | Parikshit Bhattaccharya | Avnish Anand | Jennifer Pandya | Gurukeerthi Gurunathan #FreshFromTheBarn #NewWork #TheZagWay #ClientWork #advertising

Here's the second part of my interview with Andre (Dede) Laurentino of Ogilvy UK for Creative Bloq. We talked about a subject close to my heart, what's it like to live abroad, and how this affects creativity ✨

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This is beautiful. My concern is, what happens to the blue and red colours.

Check out our ad in #happeningsmagazine

Funny and clever or a step too far? (literally) Another ad looking to get people talking. It definitely has shock factor. But is it effectively raising brand awareness? Or alienating possible customers? I'm not sure "funny" is the number one quality I'm looking for when it comes to choosing a funeral home... The death of a loved one is a sad, stressful time. I certainly wouldn't appreciate seeing this ad close to the event. But it probably would make me think of Bergemmann & Sohn in the future. What do you think? Too much? Or an effective ad?

Absolutely thrilled to share this fantastic post from Mad Over Marketing (M.O.M)🌟 Heinz has just bagged the prestigious Deadpool Marketing Award, and it’s a testament to their unrivaled creativity and strategic brilliance. 🍅🏆 This campaign is a masterclass in blending humor, pop culture, and brand messaging, resulting in an unforgettable impact. What makes this campaign stand out? Here are a few highlights: 1. Pop Culture Integration: Heinz’s clever use of Deadpool references captures attention and resonates with a broad audience, showcasing their deep understanding of current trends.    2. Humor and Relatability: By incorporating humor, Heinz creates a memorable and enjoyable experience for their audience, making their brand more relatable and likable.    3. Strategic Messaging: Despite the playful approach, the campaign effectively communicates Heinz’s brand values and product benefits, ensuring the message is both fun and informative. Kudos to Heinz for continually pushing the envelope and setting new standards in the marketing world. Dive into the full story and see why this campaign is making waves! #MarketingGenius #Heinz #DeadpoolAward #CreativeMarketing #BrandStrategy #MadOverMarketing

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