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Global spend on medical devices is set to grow in real terms over the next 12 months. Yet the economic squeeze on medtech companies is still very much apparent. In this context, innovation must be targeted, commercially astute, and governed by a rigorous ROI-led mindset. Sagentia Innovation's medtech experts have examined the market to see where the greatest near to mid-term opportunities lie; they discuss: - Savvy R&D investment - Focusing on patient needs - Driving accessibility and inclusivity - Navigating the healthcare landscape Click on the link in the comments to read the article. #Medtech #Innovation #Healthcare

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