In our latest blog piece, "Embedded Finance: Vertical Software Founders' Opportunity to Create Multifaceted Value," Sageview team members Jake Colognesi, Mike Browne, and Bradley Tatz illuminate the opportunity founders of software companies have to embed financial products into their platforms. Although integration of payments is increasingly ubiquitous in software, an appropriately executed embedded finance strategy can generate monetary and intangible benefits far beyond this common first step through the addition of offerings like lending, insurance and payroll. If you're a Founder or CEO and would like to discuss this topic further - please reach out! #embeddedfinance #growthinvesting #verticalmarketsoftware #VMS #SaaS https://lnkd.in/eY7Qwgki
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The #future of #finance is #embedded. EY surveyed leaders in global finance about the future of financial services. 72% of them said they believe that the majority of financial services will soon be offered by non-financial platforms (e.g., vertical SaaS platforms, marketplaces). Unit
Embedded finance and future financial services
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