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In a world of constant digital distractions and large-language models spewing cheap content, how do newly minted partners distinguish themselves and build their brands? In this New York Law Journal column, Head Writer Andrew Longstreth suggests focusing on what cannot be outsourced to technology: telling authentic stories. Read more: https://lnkd.in/g9sCDsWd #InfiniteGlobal #Storytelling #ProfessionalDevelopment #LegalMarketing #ThoughtLeadership

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5 Tips For Memorial Service Businesses (smartbusinessdaily.com)

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How do you come up with an angle to make it more enticing and actually stand out from your competitors? Essentially, you offer the same service. So the first thing that we do is showcasing our knowledge and expertise so that they can develop trust in us. That's how you know you stand out. The second thing is to recognize that because the material in my instance, it's not exactly going to set the world on fire from an engagement perspective. The third thing to understand is that you can bring your material to life in new and interesting ways. We developed Hadley, we developed the Question and Answer piece, we developed a case study type of content. We looked at what we were doing through the prism of what would be received in an engaging and an interesting way by customers, who actually are there with a slight knot in their stomach. Knowing that this material is probably going to be boring and probably hard to really fathom. And knowing the significance of getting it right. At the same time, giving them an experience that defines the immigration experience, in a sort of new and interesting, a novel kind of way. Just by virtue of the fact that the website exists, and it does what it does, for example, is remarkable and brings your material to life in that way. No one else is doing this. Why would a lawyer as myself, in this instance, would do this? No lawyers operate like that, that's remarkable in of itself. The way that you design your content packages be there, short videos where they put an infographic together, or perhaps a checklist or something that is not what you would expect. If you're going to come to a website and read about a particular subject matter. You differentiate yourself by turning your material into actionable material. You turn it into the way as I say, you put interesting elements in like we've done with Harley the puppet character. You do it through recognizing that your customers in due course will want to navigate into your content. As it builds up over time, it becomes voluminous, right? As it comes voluminous, then on different pathways that you can consider that people will want to access through your material into the solution. #innovation #immigrationinnovation #intelligentcontentmarketing

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The 24th edition of The QT has been published and, sadly, it will be our last. In simple, stark terms, we have run out of money to pay our quality storytellers to write any more stories for you. We are going out the same way as we came in - by making the entire edition of The QT free for everyone to read. We set out to deliver quality journalism, free from obtrusive advertising, pop-ups and clickbait headlines. I think we can put a big tick in that box. Our plan was to grow the business as our subscriber numbers increased. Those numbers were heading in the right direction – just not quickly enough. So, we have agreed with our investors that we need to pause and continue to explore ways to raise further funds.  I want to say a public thank you to Features Editor Sam Wonfor, Associate Editor Simon Rushworth and Senior Writer David Whetstone for the toil, talent and teamwork they have demonstrated week in and week out. There’s also a big pool of contributors and columnists who deserve a great deal of credit, notably Tony Henderson, Dan Sheridan, Paul Robertson, Peter Barron MBE, Arlen Pettitt, Bob Hudson, Chris Jackson and Paul Linford But this is not an acceptance speech, so I’ll stop there. The QT was a massive part of my life long before we got to the stage of actually launching the news magazine in February this year. Now, for the first time in my life, I don’t know what I’m going to do next. My dad died last week. He was nearly 90. It was time for him to go. It doesn't feel as if it’s The QT’s time to go. We've only just begun. I would argue that we have been ‘A new voice for the North East’ and have delivered on our promise to provide independent, quality journalism that is worth paying for. The feedback we have been receiving would support this. With greater devolution on the agenda and a new government showing its commitment to change, I would also argue that an influential regional voice like ours is more important than ever. The trouble is I can’t argue with a balance sheet. Please do go to theqt.online and have a look for yourself.

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