Said Differently reposted this
So many brands focus on the top (brand awareness) and bottom (offers and promotions) of the funnel. The funnel is currently getting blown up by GenZ, watch how they shop. I say - put your money in the middle.
When it comes to supporting the messy middle—the long and winding road between brand awareness and conversion—the less your content feels like advertising, the better. Read more: https://hubs.li/Q02qgr1n0 Post written by Rachel Barek, Forbes Councils Member.
Big news today: We are excited to share that Said Differently will be uniting with an award-winning global digital transformation company, Brainvire Infotech Inc. to become one global team delivering end-to-end service, from strategy through implementation. This merger extends our global footprint to 5,000 strong with a focus on consulting, strategy, creative, customer experience, and technology, offering companies scaled, next-generation solutions. Leading the combined company as our new CEO will be Linda Boff, former Chief Marketing Officer of GE and one of the industry’s most respected leaders. Linda will join a leadership team that includes Said Differently founders Rachel Barek and Brian Skahan and Brainvire founder Chintan Shah. Our two companies have complementary strengths and services. We will continue to offer best-in-class creative, strategy, and customer experience, now with end-to-end digital transformation, enterprise engineering, and emerging technology implementation with the addition of Brainvire’s technical expertise. Brainvire brings a global capability for Content & Commerce as an Adobe certified partner, advanced ERP implementation capabilities as a leading global Odoo partner, and enterprise capabilities in Machine Learning and AI. When we launched Said Differently in 2020, we aspired to build a new model that breaks down the barriers that stand between clients and the best possible work. Our goal was to put every dollar and ounce of creative energy in service to producing extraordinary results. Today’s news is a giant step forward on that journey. You can read more details in this exclusive story in the Wall Street Journal: https://lnkd.in/giEMDXgN
Thank you, Association of National Advertisers for sharing our story about fixing the broken agency model. “Agency consolidation continues to shake up the advertising industry. Rachel Barek, CEO and co-founder of Said Differently, says changes are brewing, as the current agency model does not meet marketers' needs.” Take a read -- sign-up is free if you need a login. #digitaltransformation #futureofwork #agency #creativeagency
Said Differently officially welcomed Josh Combs as the agency’s first-ever CMO. In an industry that historically deprioritizes its own marketing, we believe Said Differently needed a new type of creative leader. We are on a mission to redefine the standards of creativity, technology and marketing to solve for all that is wrong with the bloated agency model. From the initial point of introduction to the unveiling of our groundbreaking work, Josh’s creative vision will shape our presence in the marketplace as a globally recognized leader in innovation within the realms of creativity, technology, business, and the future of work. At Said Differently, we spent our first years proving that there’s a better alternative to the industry status quo – one that serves clients scalably and empowers talent to do their best work. With the scale we’ve now achieved, Josh will be well-positioned to apply his deep understanding of brand development to help take us to the next level. Welcome Josh!
New news!!!! I'm super excited to join up with Rachel Barek and Brian Skahan and rock the boat a little bit. https://lnkd.in/edi_D6MH
We’ll be participating to support our client, UScellular, and their commitment to develop healthier relationships with technology.
March 1st is Global Day of Unplugging - an opportunity to reset our relationship with technology. We’re encouraging our friends and colleagues to participate and join the movement. For every social share, we're donating to Global Day of Unplugging, up to $50,000. To learn how to create a healthier relationship with technology and join the conversation, visit https://bit.ly/3UN6FAB.
As we make our way into 2024, brand marketers and advertisers have forecasted how the year ahead will shape up when it comes to advertising, technology, business and culture. But what about their wish list for 2024? In her most recent piece for Forbes Business Council, our CEO and founder, Rachel Barek dives into her wish list of changes for the marketing and advertising ecosystem that would make it easier for brands to stand out, save money, and win. Read her article here: https://lnkd.in/esasQaT3 #Futureofwork #remotework #marketerswishlist
Many businesses are shying away from a distributed work model due to concerns around effectively training junior talent. In her most recent piece for the Forbes Business Council, our CEO and founder, Rachel Barek delves into how this model can be beneficial for junior team members and enhance their learning experience. “...Concerns about mentorship and the fate of junior talent should not stop you from reaping the economic benefits of remote work. The key is to use creative workarounds to overcome challenges while embracing the inherent advantages of virtual collaboration.” Read her full story: https://lnkd.in/gmeW_Xz2 #remotework #futureofwork #teamdesign #teamtraining
Upleveling talent in a distributed environment is not easy, but it is possible through embracing the inherent advantages of virtual collaboration. Read more: https://hubs.li/Q028b0yp0 Post written by Rachel Barek, Forbes Councils Member.
Absolutely brilliant, Rachel Barek Your insights are truly valuable. 👏