Sai Kishore’s Post

We talk a lot about customer avatars. I like to think about BRAND avatars. This is particularly relevant for brands where I'm privileged to work on the foundation, strategy, voice, and messaging guides from scratch. (Or when the brand comes to me with those elements in place already.) When you work with a brand on such an intimate level, deeply understanding their essence, their why, the way they talk, and the reasons for their decisions, the brand starts to feel... Human. Like a person. With an inborn nature, goals and dreams, strengths and weaknesses, a cadence to their speech, a particular gait, a natural look. And when it comes time to turn that knowledge into strong, consistent copy and content, it's so ridiculously simple to get it right. Beyond the (intense) strategic direction that drives a lot of messaging decisions (priorities, hierarchy, etc.), it's so simple to write for a brand like this and to get it perfect the first time around. It's like ghostwriting. Anyone half decent at immersing themselves in a client's voice and producing written work for them can do the same for a brand that is built well on strategy and voice guidelines. I become fond of "my" brands. Some tickle my funny bone. Some gift me with aspirations. And all of them are personas I'd be thrilled to befriend, whether to let loose with at a party or to join on leisurely vintage bookstore dates. Does this resonate? Any brand off the cuff that feels like an actual person to you? -- I'm Shifra, founder and Chief Brand Architect at Étoile Brand Studio (launching soon!) Follow me for a peek at the behind-the-scenes challenges and journeys as we help experiential luxury service brands find their premium industry place, discover their voice, become irresistible for their "known-for" factor, and ultimately, earn an unforgettable place in the hearts and minds of their target audience. #branding #brandvoice #avatar

AR: Not Just a Trend - It's a Game-Changer! AR is no longer just a cool trend to watch—it’s become an absolute necessity for businesses today. And leading the charge is AR Mirror, a total game-changer in the world of digital retail and here's why: Customer Entertainment: AR Mirror knows how to captivate an audience. Imagine walking into a store and being greeted by interactive and immersive experiences that keep you entertained and engaged. It’s like magic! Customers are happier and more loyal because they’re having fun while they shop. Brand Awareness: When it comes to making a splash, AR Mirror has it down. These AR experiences are so unique and shareable that customers can’t help but post about them on social media. This means your brand gets tons of organic visibility and buzz. Increased Foot Traffic: And the walk-ins? Oh, it’s booming! People are flocking to stores with AR Mirror installations just to check out the cutting-edge tech. It’s like having the latest attraction in town, and everyone wants to see it. So, what's the takeaway? AR isn’t just a passing fad—it’s an essential tool for businesses looking to wow their customers and stay ahead of the curve. AR Mirror is setting the standard, and it’s making retail more exciting than ever. What do you think about the rise of AR? ~ video credits: youtube

If you’re looking to: • Innovate • Scale • Expand, here are three ways I can help you: → Market Fit Your value proposition is failing you unless it helps you generate value in collaboration with your customers and community. I painstakingly refined an approach to help businesses like yours mind the value gap. Typical applications: brand expression, go-to-market campaigns, experiential marketing. → Design Systems A future-ready system is your best tool for expandability and the key to seamless operations and a robust design culture. I help companies, from startups to global corporations, create and manage design systems tailored to their needs. Typical applications: visual language, user experience, interface design. → Product and Service Design Your business is only as strong as your weakest offering. I combine proven methodology and in-depth experience to help businesses optimize and innovate through robust products and delightful experiences. Typical applications: digital platforms, product innovation, immersive programs. I work directly with executives who understand that value results from aligning design with purpose, business, and operations. If you’re ready to unlock a transformation, write me a note or contact me through my site, www.kolsky.co.

LinkedIn Community & Friends: We are thrilled to announce the official public launch of NEXUS™, a groundbreaking innovation by Seeley Designworks. 🎉 NEXUS™ is a product design & development enhancement program that augments your existing development process and teams to translate intrinsic brand values into multi-sensory Experiential Brand Languages and converts them into tangible development attributes and measurable quality metrics. Born from the strategic partnership of a Product Design & Development Expert of 17 years and a 20 year Leading Cognitive Scientist - NEXUS™ is the perfect bridge to connect emotional consumer solutions, brand visions, and product design intents with measurable development targets and tactical delivery metrics your engineering teams can actually build and track to. ⚖ 👉 What NEXUS™ Can Do For You: From VBL’s to EBL’s Elevate your product and brand experiences by taking your Visual Brand Languages to more immersive multi-sensory Experiential Brand Languages - Driving consumer preference and increased brand loyalty. From Emotional to Measurable Arm your design teams with the ability to provide measurable experience targets for your engineers to develop to, while allowing your designers to track and maintain their design intent all the way through development, production, and market delivery. Ready to revolutionize the way your products and brands are perceived!?  Explore the powerful opportunities with NEXUS™️ 🚀 #SeeleyDesignworks #productexcellence #brandexcellence #designexcellence #innovationunleashed #designrevolution

Secure your company's growth for the next 10 years with just one powerful technique 💡 By leveraging McKinsey's Three Horizons of Growth model, trusted by leading companies to ensure success in both the short and long term 📈 This model breaks down your growth plan into three key stages: Horizon 1: Refine your current operations to boost profits and maintain your market position. For example, if you own a clothing brand, you could focus on improving fabric quality, enhancing designs, and offering promotions to attract new customers. Horizon 2: Time to evolve. Expand into new markets or develop new products and services tied to your core business. Sticking with the clothing brand example, you might introduce a new sportswear line or smart fabric clothing, while broadening your distribution network to reach fresh markets. Horizon 3: Invest in innovation and long-term growth by exploring new ideas. You could, for instance, develop a mobile app that allows customers to try on clothes virtually or use augmented reality (AR) to create an immersive shopping experience for your brand. Want to dive deeper into McKinsey's Three Horizons of Growth and learn how to apply it to your business? Register now for one of our training programs to equip you with the practical tools and strategies needed to excel as a Business Developer. 📩 To register or for any inquiries, message us, and we'll get back to you with the details. #businessdevelopment #BDI #EquipToThrive

3. Vision: Future Growth & Brand Impact Personalized Brand Experiences: A future where every customer feels the brand speaks directly to their needs and desires, resulting in stronger emotional connections and higher customer loyalty. Community-Driven Growth: The vision is to create brand advocates within niche communities, leading to organic, peer-to-peer promotions that amplify reach and engagement naturally. Sustainable Brand Trust: By fostering authenticity and transparency, we aim to build a brand that customers trust, resulting in long-term loyalty and positive word-of-mouth marketing. Innovation-Led Engagement: The brand will continue to be at the forefront of emerging technologies (AR, AI, VR), providing cutting-edge digital experiences that excite and retain the audience. Scalable Success: This solution is designed for sustainable growth, scalable to accommodate expanding platforms and audience bases, ensuring the brand remains relevant and dynamic in the ever-changing digital landscape.

🚀𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐨𝐧 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 In today’s fast-paced market, standing out on the shelves isn’t just about having the most colorful packaging, it's about creating an interactive and immersive experience for customers. This is where Augmented Reality (AR) comes into play. 🔍𝐖𝐡𝐲 𝐀𝐑 𝐨𝐧 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠? 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: AR transforms static packaging into dynamic experiences. Imagine scanning a product with your smartphone and seeing an interactive demonstration or a 3D model of the product in action! 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Customers can access detailed information about product origins, ingredients, and usage instructions instantly, fostering trust and transparency. 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: AR experiences are memorable. Brands that incorporate AR into their packaging create a unique connection with their customers, encouraging repeat purchases. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐡𝐚𝐫𝐢𝐧𝐠: Interactive and engaging AR content is highly shareable on social media, increasing organic reach and brand visibility. 💡𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: Cosmetics: Try on makeup virtually before purchasing. Food & Beverage: View recipes, nutritional info, and origin stories. Electronics: Watch product tutorials and unboxing experiences. Fashion: See how clothing fits on a virtual model. Implementing AR in packaging isn’t just a trend, it’s a strategic move to revolutionize customer interaction and drive sales. The future of retail is here, and it’s augmented! Check out the 𝐯𝐢𝐝𝐞𝐨 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐛𝐲 𝐃𝐞𝐯𝐚𝐫 to see how AR can transform your product packaging and elevate your brand to the next level. #AugmentedReality #SalesBoost #CustomerEngagement #Innovation #MarketingStrategy #BrandLoyalty #FutureOfRetail #AR #PackagingDesign #ceo #cto #director #founder

2024 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿. Is your brand keeping up with the latest trends? Branding Duniya has the answers! In 2024, the branding landscape is evolving rapidly, and staying ahead is critical for businesses aiming to thrive. Here are the top trends that every 𝗖𝗘𝗢 and startup should be paying attention to: 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Consumers expect brands to understand their needs and preferences. Leveraging AI to create hyper-personalized experiences will set brands apart. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲: It's no longer a “nice-to-have” – sustainability is now a key factor in consumer decision-making. Brands integrating eco-friendly practices are building trust and loyalty. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗕𝗿𝗮𝗻𝗱𝘀: Authenticity matters more than ever. Building communities around your brand creates stronger connections and drives long-term engagement. 𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Transparency fosters trust. Today’s consumers want to know not just what your product is, but also who you are as a brand. 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: As AR and VR grow, creating immersive brand experiences will engage customers on a deeper level. Are you incorporating these trends into your strategy? At Branding Duniya, we specialize in helping brands adapt and grow in this changing landscape. 𝗖𝗘𝗢𝘀, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀—let’s discuss how you can elevate your brand for 2024. Reach out to Branding Duniya today - https://bit.ly/4bEziVt Sayan Roy #Branding2024 #BrandingDuniya #AIbranding #Sustainability #DigitalBranding