SailGP’s Post

I have spoken to 30 racing drivers & teams struggling to get sponsors over six weeks. I can track the problem back to 3 root causes. Fix these, and you’ll start generating more demand from your outreach: → They have no identity beyond racing → A lack of marketing fundamentals → Their activations lack depth and value. The solutions require a mindset shift. With a simple question. What are you outside racing? (Think Lewis Hamilton) The solutions: → Build tangible, repeatable activations → Brands want access to your audience  → Brands work in campaign cycles. Learn marketing fundamentals → Do you have a process to get your sponsors more sales & meetings? My biggest takeaway over the past six weeks: → Start focusing on building an identity that cuts through the noise. → Build activations that show repeatable, proven results. → Look outside of your racing bubble and see what creators are doing. Selling sponsors requires a top-down approach. Think like a Creator.  Operate Like Traditional Media. #sportsbiz #linkedinsports #motorsports

Are you looking to increase your national customer base in a way that is both unexpected and memorable? If so, motorsports marketing may just be your golden ticket! Imagine having access to a moving billboard that naturally captures the attention of virtually everyone who sees it! No other sport provides as many opportunities to visually showcase your brand's association with a professional team...Also, it’s really cool. ;) Check out https://lnkd.in/eZmvsrx6 or contact me for more info. #marketing #b2cmarketing #motorsports #advertising #increaserevenue

#FeatureFriday | I'm excited to share our recent campaign for AutoVentive, showcasing their sponsorship of Niece Motorsports and NASCAR truck driver Bayley Currey (No. 41)! By harnessing the power of geofencing technology and compelling video content, we elevated AutoVentive’s brand visibility and engagement in the competitive motorsports landscape by delivering mobile ads to fans at the race. This strategic placement ensured the ads reached the right audience at the right event with a modest ad investment. Here are the impressive results: 🖱️ Click-Through Rate (CTR): Soared to 2.75%, surpassing the industry benchmark of 1%. 🎬 Video Views: Reached an incredible 6,280, captivating audiences with engaging content. ⬆️ Impressions: Tallied up to 22,210, amplifying brand visibility and recognition. #Geofencing #DigitalMarketing #ClientSuccess #TeamJSMM #Innovation #NASCAR #AutoVentive #BrandVisibility #MarketingExcellence

Really enjoyed attending the Digital Sport North event about the Rise of The Hundred in Leeds last night 🏏 Some fascinating insight from Joe Steel, Ella Voase and Rob Johnson about how the competion was branded and is now marketed. Really elite level guys to aspire towards. There was so much that so many others sports could learn from it, especially horse racing. Myself and Thomas Ellis came away with a new lease of life and higher standards to try and achieve. Main takeaways: - Content should fall under three strands. Reach, Relevance, Revenue - Don’t do the same thing as last time just because it worked, think how you can make it bigger and better - Use data to inform your decisions so you’re making smart decisions - Keep customers engaged long before the event, don’t just wait for the hype stage - Bring out the personalities - Be digital first - “Our team is our audience”

SportsPick: The All-Inclusive Sports and Race Tipping Platform. Simplified. Developed to uplift revenue for live sports, SportsPick is introducing their new look brand platform as the all-inclusive sports and race tipping platform for venues. Tapping into new marketing channels, SportsPick will help you reach sports fans and new guests, support your local tipping comps with a fully automated platform that increases dwell time, and provide you with the big headlines to the most lucrative national prize pools (all funded by SportsPick). Find out how you can score big for this upcoming footy or racing season with SportsPick. Simply visit entainvenues.com.au

For anyone who has an Ad Age account, they recently listed an interesting mix of marketing stunts and giveaways. #experiential #experientialmarketing #events #eventmarketing #agencylife #brandactivation #storytelling #consumerengagement #consumeractivation #fanengagement #fanactivation #eventplanning #sponsorships #partnerships #entertainment #tourism #sportsbiz #brandstrategy

🏎️ F1 Miami: A Great Race with Terrible Marketing? 🌴 Rev up your engines as we dissect the highs and lows of F1 Miami, from the thrilling on-track action to the questionable marketing strategies surrounding the event. Join us as we navigate the twists and turns of Formula 1's foray into the Magic City, exploring the intersection of sports spectacle and promotional missteps. 📖 READ MORE - Link in Bio. 🏁 Share your perspectives on F1 Miami's marketing approach, tag fellow motorsport enthusiasts, and join the discussion on the marriage of sport and branding. Copy & Paste: 📲 https://lnkd.in/ePPVpaF6 🏎️🏁 Post Hashtags: #F1Miami #MotorsportMarketing #SFLMedia #Formula1 #SportsSpectacle #MarketingStrategy #JoinTheDiscussion

Attention all sports marketers! Join us for the latest session in Komo’s Attention Retention Playbook for Marketing Activations Webinar Series: "Supercharging Sports Fan Engagement". 📅 29 October 2024 ⏰ 11:00 AM AEDT In this session, we'll dive into the specific hurdles sports marketers often face with their fan activations and show you how Komo’s platform can be a game-changer. We’ll also showcase a live demo of a motorsports activation that’s been designed to maximise fan engagement, providing you with practical insights and strategies you can implement. Bring your questions—our team will be answering them live during the webinar! Register now >>> https://lnkd.in/g_RkNdnX #SportsMarketing #FanEngagement #MarketingActivations #Webinar #AttentionRetention

The power of marketing has shown how useful it is over the last few weeks in the world of Darts with 16 year old sensation Luke Littler taking the news by storm during his immense run to the PDC World Championship World Finals at the classic 'Ally Pally' this huge wave of news and media has grown interest in the sport at a very large rate. Using Google Trends you can see the search terms for Darts skyrocket, this goes to show the power of marketing and how important it truly is. #marketing #sport #googletrends

Attention all sports marketers! Join us for the latest session in Komo’s Attention Retention Playbook for Marketing Activations Webinar Series: "Supercharging Sports Fan Engagement". 📅 31 October 2024 ⏰ 10:00 AM CT In this session, we'll dive into the specific hurdles sports marketers often face with their fan activations and show you how Komo’s platform can be a game-changer. We’ll also showcase a live demo of a motorsports activation that’s been designed to maximize fan engagement, providing you with practical insights and strategies you can implement. Bring your questions—our team will be answering them live during the webinar! Register now >>> https://lnkd.in/gbJMc3uH #SportsMarketing #FanEngagement #MarketingActivations #Webinar #AttentionRetention