Sakara Life’s Post

In a recent interview with Echelon, Sabrina Esufally, Shiyan Jayaweera, and Saumya Perera from Hemas Consumer Brands, shared insights on its people-centric approach, underscoring its role within the broader framework of Hemas Holdings. This is what Shiyan Jayaweera FCIM FCMI, Director Marketing at Hemas Consumer Brands, had to say. To read the full interview, please visit https://lnkd.in/gAFBRX9v #Hemas #HemasConsumerBrands

In a recent interview with Echelon, Sabrina Esufally, Shiyan Jayaweera, and Saumya Perera from Hemas Consumer Brands, shared insights on its people-centric approach, underscoring its role within the broader framework of Hemas Holdings. This is what Sabrina Esufally, Managing Director of Hemas Consumer Brands, had to say. To read the full interview, please visit https://lnkd.in/gAFBRX9v #Hemas #HemasConsumerBrands

In a recent interview with Echelon, Sabrina Esufally, Shiyan Jayaweera, and Saumya Perera from Hemas Consumer Brands, shared insights on its people-centric approach, underscoring its role within the broader framework of Hemas Holdings. This is what Sabrina Esufally, Managing Director of Hemas Consumer Brands, had to say. To read the full interview, please visit https://lnkd.in/gAFBRX9v #Hemas #HemasConsumerBrands

A powerful briefing session by Ms Bassma Hesham Altalaa and the OMNIYAT Team, gaining valuable insights and discovering innovative projects and strategic market moves that set the stage for success! #aeontrisl #OmniyatExcellence #Innovation #RealEstateLeaders #MarketInsights #LuxuryLiving #Strategy #Omniyat

And oh what a year it has been! We at #circana are committed to turning Complexity into Clarity for our clients and I am excited to be a part of this journey! #wearecircana #marketresearch #data #analytics

Starting the new month with gratitude!!   Our vision for Intertwined is a to build an India outwards marketing and brand solutions firm. Learning and bringing our expertise on a global footprint and platform.   We were blessed to have our first launch in Gulf foods Dubai. Later we took the brand to an India launch and a global launch at Milan expo. What was even more heartening was that not only were we nominated amongst the innovative new businesses and brands globally, we were in the final 5 shortlist of the most innovative brand and businesses globally.   The brand was also the first ever social brand launched in India committed to women’s empowerment.   We partnered our client at various levels of business incubation. Understanding deeply the business and identifying key categories for launch, thinking of a disruptive brand strategy to compete with giants like Annapoorna(Unilever), Aashirwaad(ITC), Nature Fresh, Pilsbury, Daawat, India Gate, Rajdhani, Aahar to name a few. Designing the identity, packaging and communication with a very lean team supporting a start-up with meagre means. We were almost down to zero when we worked on this supporting our business from our savings. We went to the fine details, including many days at the packaging printing factory to get the special colours right, to shooting films with real women athletes in film city Mumbai and their villages, to creating and managing the entire launch across social media, TV, print, web and outdoor. To walking the streets and going to every retailer and wholesaler understanding their response at the ground level. We launched the business to the international business community in Dubai representing our client like their own marketing team. Designing and managing our stall at Gulf Foods. To liaison with Sushmita Sen for the inaugural launch. She was very kind and appreciative of a brand committed to women’s empowerment. A cause close to her heart. The strategy allowed the brand to charge a price premium and enter the market, which was not the norm, where most new brands came at a lower price than the established players. There is a lot to be done to build conscious brands and social brands. An area still under leveraged in India and globally. Here is a video that we found in our archives where we are being nominated as the most innovative brand and business launches globally, which still gives us goosebumps. Hope you enjoy it. Gratitude!! Once again to all the team members, our clients and people who were a part of this journey. #marketing #futureofmarketing #Asia #India #marketingautomation #branding #consulting #marketingconsulting #brandconsulting #advertising #intertwinedbrandsolutions #divyapratapmehta #cmo #cmonetwork #strategy #digitalmarketing #performancemarketing #Ai #Martech

Hurrah!!!! It's September again and we wish to remind you that we build sustainable brands to finish for business decision-makers and executives like yourself. Vicoka Media #september #VicokaMedia #vicoka #businessdecision #ceo

A powerful briefing session by Ms. Basma and the Omniyat Team, gaining valuable insights and discovering innovative projects and strategic market moves that set the stage for success! #aeontrisl #OmniyatExcellence #Innovation #RealEstateLeaders #MarketInsights #LuxuryLiving #Strategy #omniyat

Every great business is built on a foundation of values—principles that guide decisions, inspire innovation, and foster lasting relationships. At Iyaad Perfumes Pvt Ltd, our values are the compass that directs our journey, helping us navigate the complexities of the market while staying true to our mission. For us, it’s about more than just creating exceptional products; it’s about creating meaningful experiences for our customers, and making a positive impact on the world around us. When your values are clear, your path forward is certain. What core values drive your business? Let’s explore how staying true to our principles can lead to long-term success. #CoreValues #BusinessLeadership #Innovation #CustomerExperience #IyaadPerfumes

Day 6 : 🚀 Oreo Case Study: A Journey Through Innovation & Strategy In Collaboration with SANGHVI RAJ 📜 Founding: How Oreo became the world’s favorite cookie through smart branding and innovation. 🎯 Marketing Strategy for Entering the Indian Market: Explore how Oreo adapted its products and promotions to win over the Indian market with unique flavors and relatable advertising. 📉 Financial Struggles & Solutions: Discover how Oreo tackled financial challenges, adjusted its strategies, and emerged stronger with creative solutions. ⚠️ Disclaimer: This case study is for personal growth. The information is not claimed to be comprehensive or entirely accurate. #oreo #fmcg #LearningJourney #business #Casestudy #strategies #marketing #marketingstrategy