Saks’ Post

📲📧 Double the reach, double the results! 💼 Professional services can now expand their marketing efforts with the perfect combo of SMS and Email marketing. 🚀 From increased engagement, reaching a wider audience to boosting your sales. According to constantcontact.com, "In fact, customers prefer it when brands use omnichannel engagement strategies rather than relying on any one marketing strategy alone." Check out Constant Contact's blog to see how these two powerful tools can benefit your business. https://lnkd.in/ea2CN-dN Ready to develop your SMS/Email marketing strategy? We'll help you out! https://lnkd.in/gahnhkFt #SMSmarketing #Emailmarketing #VidPortMedia

Unlock the power of personalization in retail 🔓 Boost your customer experience with targeted marketing, product recommendations, and intimate brand relationships. Stay ahead of the trends and connect with your audience on a deeper level. Click the link to learn more and revolutionize your retail strategy: https://lnkd.in/gqxNERxB #PersonalizationTrends #RetailExperience #CustomerEngagement

Businesses can significantly influence consumer behavior by understanding and leveraging key factors such as emotional triggers, social proof, and situational context.  By strategically designing store layouts, using targeted advertising, and creating an appealing shopping environment, companies can enhance customer experience and drive sales. Read on to learn more with Chain Store Age: https://lnkd.in/gfvWeQmU   #ConsumerBehavior #InStoreShopping

SP Direct: Seamlessly Merge Print with Digital for Maximum Impact! Elevate your marketing game with SP Direct, our innovative direct mail digital integration service. 🚀 Combine the tangible power of print with the dynamic reach of digital platforms to engage your audience like never before. 🌟 SP Direct is Solo Printing’s direct mail digital integration platform that will provide our partners with the ability to pair standalone marketing services with their direct mail campaigns. 📨🖥️✨ This marketing-based solution: Tracks the effectiveness of our customers’ direct mail campaigns. Provides solutions for the challenges that center around direct mail as an offline marketing channel. Increases the results of our customer’s direct mail campaigns by 23-46%! All of this is done by integrating digital platforms such as Google, Facebook, and Instagram with your direct mail campaign and target audience. Learn how SP Direct can amplify your campaigns and drive real results. Click the link: https://lnkd.in/drbnMkq5 #SPDirect #PrintDigitalIntegration #directmarketing #printmarketing #directmailworks #directmailcampaign #omnichannel #omnichannelmarketing #directanddigital #printmarketingcampaign #digitalmarketing

Omnichannel Marketing boosts the lead conversion rate by providing a seamless and consistent experience across all channels. It allows businesses to engage with their target audience at multiple touchpoints, ensuring that potential customers receive personalized messaging regardless of the platform they're on, whether it's social media, email, websites, or even in-store interactions. By utilizing data and insights to create targeted campaigns, omnichannel marketing ensures that each communication feels relevant and timely, increasing the chances of conversion. It also eliminates friction in the buying process, as customers can transition smoothly from one channel to another without losing context. This creates a more integrated and efficient experience, ultimately shortening the sales cycle and improving customer retention. Learn More! https://lnkd.in/dHe9_dbS #omnichannelmarketing #omnichannelagency #omnichannelmarketingagency #frescodata #adagency #marketingagency

Whether it is during the sales cycle, during discovery conversations, or working with ongoing marketing campaigns, the desire to create an omni-channel campaign always comes up. It makes sense to reach your audience in the channel they want to communicate over, and generally also would mean sending content at the right time... but what does that actually look like? What is the strategy used for this type of campaign? Anima Hossain from our team here at Stitch tackles these questions and walks through the build process using Braze in this video, check it out: https://lnkd.in/gdXUwF_q

Businesses can significantly influence consumer behavior by understanding and leveraging key factors such as emotional triggers, social proof, and situational context.  By strategically designing store layouts, using targeted advertising, and creating an appealing shopping environment, companies can enhance customer experience and drive sales. Read on to learn more with Chain Store Age. https://lnkd.in/gfvWeQmU   #ConsumerBehavior #InStoreShopping

Last week, I had the pleasure of meeting Dan Marx. Our conversation left me with a newfound appreciation for the power of intentional omnichannel marketing - a strategy that can truly make your brand stand out amidst the noise. Intentional omnichannel marketing is all about creating a seamless and consistent brand experience across multiple touchpoints. It's about being present where your customers are, whether it's through social media, email marketing, content marketing, events, or good old-fashioned human connection. By leveraging various channels, you increase the likelihood of reaching your target audience at different stages of their buyer's journey. This means more opportunities to connect, educate, and ultimately convert them into loyal customers. Now, you might be wondering how to get started with intentional omnichannel marketing. Well, it begins with understanding your audience and their preferred channels. By conducting thorough research and analyzing data, you can identify the platforms and mediums that resonate most with your target market. From there, it's all about creating a cohesive brand message and tailoring it to each channel. Whether it's an attention-grabbing social media campaign, a personalized email sequence, or a thought-provoking blog post, consistency is key. This ensures that your brand story remains intact, regardless of where your customers encounter it. Remember, in a world saturated with marketing messages, being intentional and strategic is the key to breaking through the noise. Let's build brands that leave a lasting impression and drive remarkable results. #OmnichannelMarketing #BrandBuilding #MarketingStrategy #BreakThroughTheNoise #SalesAndMarketing

𝐓𝐡𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲: 𝐀 𝐬𝐲𝐦𝐛𝐢𝐨𝐬𝐢𝐬 𝐨𝐟 𝐨𝐟𝐟𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 A few days ago, I came across a Jean Paul GAULTIER perfume named Gaultier Divine in a shop and tested the scent. The fragrance was divine, just like its name! I loved it instantly, but I didn’t purchase it. (I will definitely) Later, as the marketer I am, I went online to do some research—looking into reviews, the price, and the buzz around the fragrance. Then I remembered that a DJ, a brand ambassador, and someone I follow on Instagram, was part of the launch campaign. I loved the concept back then but never followed through. Just yesterday, while I was thinking about it again, I was targeted with an ad offering a free sample if I subscribed to their newsletter. Perfect timing! I don’t even recall visiting their website, so kudos to the brand’s precise targeting. This is an excellent example of how, in today’s digital age, the consumer journey has become more complex than ever, blending offline and online experiences. The journey to engagement isn’t limited to a single platform or environment; rather, it extends across multiple touchpoints. #marketing #consumerjourney #omnichannel #JeanPaulGaultier

The number one question I always got asked is, how will I, as a #livecommerce entrepreneur of buywith, scale and grow #livestreamshopping, a concept that thrives in China, in the US? A lot of interesting trends to see here at #NRF2024, and the ones that peaked my interest are related to the multiculturalism of #retail. Of course, live commerce and #personalization are trending, but it’s interesting to see how we can learn so much from companies like Temu and SHEIN as well, and really, just from Eastern markets for championing so many distinct ways of doing retail effectively. It’s also interesting to acknowledge that #influencermarketing and customer advocacy is very different in different regions, and in order to scale a business globally, these things must be kept in mind. Check out the insightful takeaways, and let’s chat further on the top #retailtech trends of 2024: https://lnkd.in/d7ePg2yF