Salelytics’ Post

Paul do Forno recently shared some thoughts on how B2B buyers are increasingly adopting #b2becommerce as their preferred means of placing orders. It builds on a new study on buyer preferences from Sana Commerce and there is a point made in the article that I want to shine more light on: "Too many buyers are having a bad experience with B2B web stores. And buyers are willing to jump ship because of it. The Sana Commerce survey revealed that 74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience." Ladies and gentlemen of #b2b - it is no longer a question of *if* there is another web store out there offering a "better experience". It's just a matter of how quickly your customers can find it. I'm honored to be one of the judges for this year's B2B eCommerce Industry Awards and - without giving too much away - I can share that I've been pleasantly surprised by some of the nominees are taking advantage of digital to drive new and innovative approaches to serving their customers. If you knew that 74% of your offline customers were receptive to sitting down with a competitor's salesperson who stopped by, what would you do? What investments and incentives would you equip your salespeople with to remove the opportunity? That's a long list. So why do you treat the threat of digital competition differently when it's even *easier* for your customers to consider and evaluate their offers?

Much coverage of new data on #b2becommerce trends lately—with a clear emphasis on *critical* and *high quality* product data (and the growing consequences of the lack thereof!). This is exactly why DDS is in business. Appreciate the research by groups like Sana Commerce and the coverage by industry experts like Paul do Forno and Jason Hein. Distributors need to see + understand this industry data, and know there are technology partners already helping their peers succeed online, and ready to help them as well. 💪 🔥

Thank you Hilary Murdock and Marc Uible for the partnership! Another telling stat shows that by next year, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Whether your objectives include a brand new B2B online revenue channel, making sales reps more efficient, selling complex products or enhancing a current B2B buying portal for retail partners, all driving growth, it starts with the experience. #salesforcecommercecloud #b2bcommerce #customerexperience

The ebook you need to download if you are looking to launch B2B Commerce! It’s time to get the ball rolling on an end to end strategy where every integration, eCommerce store, and Salesforce solution not only fuels success but orchestrates unparalleled customer experiences. Studio Science 🧬

It’s no big secret: B2B sales is changing, fast. Buyers want more control and prefer an experience that mimics eCommerce. 74% of millennial B2B buyers switched vendors for improved consumer-like experiences. With numbers like that, you can’t afford not to invest in digital channels. We got together with our expert partners Derek Neff, Lauren Olson, and Kyle Davis at Studio Science to answer some of these looming questions for B2B companies and provide go-forward guidance on how to make the jump from traditional sales to customer-enabled purchase. ➡ Dive in here: https://lnkd.in/eXbVpSx9 #B2B #B2BBusiness #B2BSales #B2BCommerce

👀 In 2019, most B2B buyers still had a preference for traditional sales interactions. In the space of just 3 years, virtually 100% had switched their preference to self-serve options. Read more: https://lnkd.in/erZ6RXg2 #b2becommerce #b2bgrowth #b2bsales #b2bcommerce #ecommerce #ecommercestrategy #ecommerceplatform #peracto #b2b #digitaltransformation #covid #covideffect #postcovid

Over the past decade, the world of B2B sales has undergone significant transformations driven by advancements in technology, shifts in buyer behaviour, and the globalisation of markets. B2B sales professionals today operate in a landscape vastly different from that of just 10 years ago, presenting both new opportunities and challenges. So, is it easier to sell in 2024 or was it easier back in 2014? In our latest blog post, we break down some of the changes and discuss the strategies which B2B sellers need to adopt in 2024. Read more at https://lnkd.in/egcbKxGX #B2BSelling #B2BSales #B2BSalesProfessional #ModernSelling #MarketingAndSales #SalesTraining #SalesCourse #SalesCoaching #B2BSalesTraining

Did you know that the median B2B buying group has expanded and now involves 6-10 decision-makers‚ each gathering 4-5 pieces of information?   B2B purchase decisions are more complex than B2C. There's more at stake. The personal cost of a bad choice is greater than the personal gain of a good one.   In this blog, Lead Strategist, Mo Morgan, gets to grip with the very human processes involved in often large, complex and expensive B2B purchasing decisions.   Without further ado, your essential guide to B2B digital experience: Part 1. Creating an impact on the modern B2B buyer 👉🏻 https://lnkd.in/ecQV4Rjy   #digitalcustomerexperience #b2bbuying #decisionmaking #customerjourney

The landscape of B2B sales is rapidly evolving. A staggering 80% of sales interactions between suppliers and buyers will occur in digital channels in just a few years. To stay ahead of the game, it's crucial to identify where you meet most of your buyers. Are you utilising online platforms or relying on traditional methods? Share your thoughts in the comments! #B2Bsales #digitalchannels #evolvingmarket #businessgrowth

Digital sales are (still) increasing 📈 either in marketshare, absolute numbers or both in almost every industry and every region in the world 🌍🌎🌏, making Digital commerce more relevant than ever before. Let my Spryker colleague Samuel Pais tell you about 3 challenges and how to Future-Proof your B2B Commerce Strategy ➡️ https://lnkd.in/e7wTN9Rh #B2B #ComposableCommerce