IF YOU ARE NOT SELLING THIS WITH every deal - the deal will stall!!! #sales
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In this day and age, change is hard work. Nobody likes hard work because many are lazy would prefer to kick the can down the road than make a change for the better either at work or even worse for their own personal life.
Thanks for sharing
Selling "Change" is not easy....really hard! Had the uneviable task of positioning & selling some "not-so-tested" new technology to a very strong (then) well established industry. The places we were successful...we conneted well both at the EQ & IQ level. The rationals...logics..ROI models didn't always help to move the niddles. So you - Brian G. Burns are spot on!!
Good insight, thanks for the reminder that "change management" is a critical component to gaining a happy customer
So true! "Do nothing" is always the most dangerous competitor for a salesperson!!
You are absolutely right!! We forget that our customers ARE PEOPLE... They are emotionally attached to their fellow competitor, they have a routine that repeats itself!! And it's okay with that.. Money and benefit comes next!!
Sales Questions Brutally Honest Answers - PodCast That is so good! You articulated so well! It's exactly the case.
true
Skilled in introducing new technology to improve retail cash handling, reconciliation efficiency, safety, and control.
1moI agree that everyone fears change, but change is everywhere. Consider the crowds standing in line, sometimes even camping out for that new iPhone. The difference is that they want it. They believe their phone is behind the times, needing more in some way, and they want those great new features. Getting to want starts with acknowledging the old, outdated, less desirable ways and wanting to move ahead. Move ahead with a familiar feel, minimal disruption, and better performance without the old problems. A good ROI makes it acceptable but is not wantable. Wantable is not being stuck in the past.