Sales 101’s Post

Your goal is to make 5k$/month? Then put the work in required to make 5k$/month. Your goal is to have 6 pack abs? Then put the work in required to make 6 pack abs. Your goal is to reach 10k followers? Then put the work in required to reach 10k followers. Your goal is to have 5 cleints/month? Then put the work in required to have 5 clients/month. You don't get anything until you put the work in. That's what I have learned from a year of hustling.

'Hey!' 'Hello!' 'HELLLOOOOO' Yep, we're back with another example of what people do in DM looks like in person. If you've been on social media for any length of time, you've been hit with the random person who sends the one word greeting DM. And a few days or weeks later, they follow up with the same response. It just leaves you scratching your head as you wonder WTF people are thinking?!!! And does anyone ever reply back to those DMs? Do they get any results? How does it help their marketing? So, many questions!!! The one thing I know to be true is there are much more effective DMs you can send that WILL get the conversation going with your ideal clients. And I'm sharing 3 of them on July 17th. Come join me. P.S. Links to the other 2 examples are in the DM! #TalktoHeidi #SocialSelling #SocialMediaMarketing

It's a common belief that you need to show your face to sell anything on social media. But guess what? That's not true at all! I've tried selling with and without showing my face, and both ways can work. It really depends on what you're comfortable with. For me, not showing my face is the best choice. It keeps things simple, helps me avoid negative comments, and I don't have to worry about anyone I know spotting me. Plus, I don't stress over looking perfect or making mistakes. It's all about the message for me, not how I look. And, I save so much time making content now! If you want to try this too, comment “ME.” I’ll share the course that helped me do it.

How to sell yourself as a consultant! 😊

This is why your videos don't get views! It's because you don't know what you are doing. Before posting every video, ask yourself: What's the point of this video? - To get followers? - To get views? - To get sales? - To build authority? - To build trust? What is it? Step back and focus on the fundamentals for a moment. You need a solid foundation for your short-form videos to work in your favor. You are not getting views because you are driving a car with no clear destination. In order to reach any destination safely: - You want a well-functioning car - You need fuel - You need driving skills - You need a defined destination and - You need proper directions Start with absolute clarity!

Here’s a secret: people want to buy from people. Not from logos. Not from robots. Not from anonymous accounts. This is social media selling, not social media broadcasting. That means that in order to sell something, you need to make a connection with your audience. And how do you do that? Be authentic. Share your story. Share your struggles. Share your successes. This is what makes you human. This is what builds trust. This is what makes people want to do business with you. So, don’t hide behind a façade or a "perfect" image. Be yourself and start connecting with your audience in a real way.

Cialdini wasn’t kidding when he talked about the power of social proof in “Influence”. We’re herd creatures after all, and if the pack’s heading your way, you must be doing something stellar. Testimonials are handy to have strategically placed all around your marketing to help build trust and credibility with potential clients. Testimonials showcase the end result, but don’t forget to highlight the experience of working with you. Aim to collect reviews about the quality of your work as well as responsiveness, professionalism and any other qualities that make your service outstanding. What do you clients regularly rave about when they talk about you?

This is why your videos don't get views! It's because you don't know what you are doing. Before posting every video, ask yourself: What's the point of this video? - To get followers? - To get views? - To get sales? - To build authority? - To build trust? What is it? Step back and focus on the fundamentals for a moment. You need a solid foundation for your short-form videos to work in your favor. You are not getting views because you are driving a car with no clear destination. In order to reach any destination safely: - You want a well-functioning car - You need fuel - You need driving skills - You need a defined destination and - You need proper directions Start with absolute clarity!

Anytime you're questioning if "outbound" is dead realize you're either: - targeting the wrong person - selling something they don't need - aren't being specific enough - aren't researching deep enough - getting categorized by their brain as spam - using old tactics that don't work anymore Outbound doesn't die. It evolves. You're always playing a cat and mouse game with your prospect's mental calories. They want to protect them. You want their attention. The bar is higher than ever. But there's still a bar. Our team isn't getting replies until we weave multiple things together and hone the copy with Lavender. But we're still getting replies. Don't worry - you can too Lavender 3.0 drops soon.