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For retailers, this holiday season is an opportunity to win big – but only if navigated correctly. Shifts in consumer sentiment, shopping behavior, economic uncertainty, and the 2024 calendar are just some of the factors shaping this year’s retail landscape. Read on for key differences to watch and five recommendations for success.

During this month, retailers face a critical holiday sales season, with uncertainty about consumer spending habits. Some consumers will trade down, while others will splurge. Retailers are finding ways to connect with customers through membership programs and purchase incentives. Improved supply chain and omnichannel experience are essential for convenience. The holiday shopping season started earlier and will last longer. Price is the primary motivation for shopping earlier. Consumers are trading down and prioritize better prices and promotions. Younger shoppers expect next-day delivery. Credit cards are the preferred payment method. Retailers should inspire through storytelling, meet customers where they are, personalize promotions, and optimize the supply chain. Driving customer loyalty is key. #ConsumerBehavior #holidayshopping #retail

Staff up for Super Saturday: With the biggest shopping day of the year taking place only two days before Christmas this year, consumers will not be able to rely on making their purchases online that day to have last-minute gifts delivered on Sunday before Christmas, and thus, more shoppers will turn out at physical stores in person. Even then, a total of 142 million will be shopping that day whether online, in person or both, according to the National Retail Federation. NRF predicts that approximately 53 million (37%) shoppers will shop on Super Saturday exclusively in person at stores this year, up from about 44 million (28%) last year, based on recent research. Super Saturday — also known as Panic Saturday — is the last Saturday before Christmas.

As U.S. consumers continue to deal with increasing prices, retailers are adapting their strategy to align with changing shopping behavior. Learn how retailers are using personalized promotions, same-day delivery, and Buy Now Pay Later (BNPL) to meet customer expectations.#usbank #holidayshopping

🎄 Christmas is right around the corner and shopping trends are on retailers minds. Read more here on Unacasts top 3 predictions that will affect retailers this month!

🤔 How are you getting ready for this year's holiday shopping season? A survey reveals that by July, many online retailers are already planning for the holiday season. With expected challenges like high inflation and increased comparison shopping, experts anticipate a dip in overall consumer spending. #news #ecommerce #retail #business

Despite the rise of e-commerce, more than half of retail shoppers (59.1%) still prefer to visit brick-and-mortar stores. 🏬 Download this free report to discover the reasons for this enduring appeal of in-store shopping, and to explore all the factors affecting shopping behaviour. Checkout the link in the comment to download the complete report. 🔗👇

Leveraging Behavioral Data For Exceptional Holiday Retail CX Although inflation has shown signs of cooling in recent months, financially constrained consumers and a shortened 2024 holiday shopping season is projected to pose challenges for retailers. In addition to economic uncertainty, Thanksgiving will fall on the latest date it can occur this year, and retail sales are projected to slow during the week of the Presidential Election in November. These factors are raising the stakes for retailers to maximize sales and the customer experience (CX) leading up to the holidays. According to Shopify, e-commerce sales worldwide are predicted to reach more than $6.3 trillion by the end of 2024, which marks an 9% increase over 2023 when sales topped $5.8 trillion.  https://lnkd.in/gujZujpd #behavioraldata #holidayretail #Thanksgiving #presidentialelection #economicuncertainty #deadclicks #ecommerce #Fullstory

For all the talk about inflation and economic uncertainty in the past year or two, consumers showed no fear in their 2023 holiday shopping. A record-setting 200.4 million flocked to stores, sites, and apps on Black Friday this year, according to data from the National Retail Federation (NRF). Read more on what Leavey School of Business marketing professors Savannah Wei Shi and Chuck Byers have to say about this shopping phenomenon. 👇

As U.S. consumers continue to deal with increasing prices, retailers are adapting their strategy to align with changing shopping behavior. Learn how retailers are using personalized promotions, same-day delivery, and Buy Now Pay Later (BNPL) to meet customer expectations.