Salesfully.com’s Post

Use Consumer Psychology to Attract Customers -- In the selling process, you must be aware of micro-moments. That’s when emotional seeds are planted in the minds of consumers that motivate them to do something. Not to oversimplify, in essence, consumers have four micro-moments: https://lnkd.in/g724B8rj #Marketing #Sales #ConsumerPsychology

There are many templates and examples online.. Use your qualitative and quantitative research to guide you. Focus on: 1. Behavioral drivers: Understand your customers’ goal.. What they want to achieve, and how they find your business. 2. Obstacles to purchasing: Consider your customers’ hesitations and concerns. How do they see your product or service? What information do they need to make a decision? 3. Mindset: Customers come with expectations and preconceptions. Are they looking for bargains...or do they want a premium experience? Selling a weight-loss program will involve more emotions than selling routers. It's more important to base your personas on real people rather than stereotypes. #GrowthMarketing #MarketingResearch #BuyerPersonas

 The Psychology of Pricing: How to Influence Buying Decisions Pricing is more than just numbers; it's about perception. Techniques like charm pricing (ending prices in .99) can make products seem cheaper. Anchoring, where you show a high-priced item next to a lower-priced one, can make the lower-priced item look like a great deal. Another effective strategy is tiered pricing, offering multiple versions of a product at different price points. This caters to various customer segments and increases sales by providing perceived value. #SalesStrategy #PricingPsychology #CustomerBehavior #BusinessGrowth

When you create buyer personas, customers can be segmented into four fundamental buying types: - Competitive - Spontaneous - Methodical - Humanistic To help with the process, consider grouping buyers on a scale that evaluates purchase speed and emotional vs. logical thinking. Customers with short purchasing cycles include competitive and spontaneous buyers. Competitive buyers rely more heavily on logic and often look for social proof or awards to make sure they’re choosing the “best” option available. By contrast, spontaneous buyers lean on convenience and emotion to justify their purchases. Customers with longer purchasing cycles include methodical and humanistic buyers. Methodical buyers conduct painstaking research and rely on logic, while humanistic buyers let their emotions guide their decision making. #inboundmarketing #buyerpersonas #buyingmodal

Common mistakes firms make when launching a product into the market. 1.Mispricing Always ensure a balance between the affordability and value perception in order to attract and retain customers. 2.Overlooking your competitors It's important to know your landscape, analyze competitor activities to identify market the gaps that your product can fill and differentiate effectively. 3. Poor timing it's crucial to launch during the peak demand periods or when your audients is most receptive to maximize impact. 4. Unprepared Sales Team Train your team thoroughly. They should be well-versed in product features and equipped to handle customer inquiries. 5. Ignoring Feedback Early market testing provide invaluable market insights. Use the feedback to refine your product and enhance the customer experience. #SalesTraining #ModernMarkets

While every business and product has its target customers who fit a specific set of criteria and share many commonalities, among these customers is often a wide spectrum of different values, interests, purchasing habits and decision triggers. Today we highlight 3 behavioral studies that reveal insights into the minds and motivations of your customers.

Unlock Sales with Psychological Pricing Harness the power of psychological pricing by setting your prices to end in ".99" or ".95." This subtle tactic makes products appear more affordable, tapping into consumer perceptions and boosting your sales. #PsychologicalPricing #SalesTactics #PricingStrategy #MarketingTips #ConsumerPsychology #BoostSales #RetailStrategy #DigitalMarketing

Want to boost your sales? Here are three marketing insights backed by consumer psychology that can transform your strategy. 1️⃣ Reducing options can lead to a significant increase in sales by making decision-making easier. 2️⃣ Creating scarcity, like Campbell’s Soup did by limiting purchases, can drive demand. 3️⃣ Small perks, such as a free coffee at a hotel, can sway decisions more than the quality itself. By understanding how consumers think, you can fine-tune your approach for better results. #MarketingStrategy #ConsumerBehavior #SalesGrowth #BusinessDevelopment #MarketingInnovation"