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💭 How can we adapt our approach of exploring mountains in times of #climatechange? During our press event in collaboration with Innsbruck Tourismus, we spent two days adressing exactly this topic. We invited a group of journalists and selected content creators from Austria and Germany to raise the awareness about it and share our vision behind the new „Sella Free“ Ski Touring collection.  🏔️ Based on the concept of #FreeYourJourney we used public transportation to reach the Kühtai area for a joint educational activity and to learn more about the environment with glacier and avalanche expert Lukas Ruetz. 💡 One of the highlights of the event was the #roundtable moderated by Riki Daurer, speaker and founder of alpinonline, where the following experts interacted: Moritz Nachtschatt, CEO Protec Our Winters Austria Lukas Ruetz, Avalanche expert and snow sports enthusiast Alexandra Sasse, Innsbruck Tourismus Christoph Engl, CEO Oberalp Group Nina Gigele, ski instructor and Salewa Brand Ambassador FW24 campaign Together we want to share a more #sustainable approach to ski touring and how mountain lovers can adapt their adventures to changing environment. 📷 Simon Beizaee

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Gesine Geister

Marketing Manager bei Bergverlag Rother GmbH

4mo

Danke! Einfach ein absolut wichtiges Thema. "Natürlich mit Öffis!" - unsere AutorInnen vom Rother Bergverlag haben auch wieder gezeigt, wie naturverträglicher Bergsport richtig Spaß machen kann ;-) - absolut inspirierend - und zukunftsweisend.

Giorgia Garancini

Freelance Project Manager + Producer | Activist | Outdoor Human ⛰

4mo

Great to see that low emission mobiltiy is such a central topic 😍❄️ and to see the #POW network being part of it 😊

Riki Daurer

Expertin für Content, Marketing & Kommunikation

4mo

Danke für die Einladung & euren Einsatz zum Thema!

Simon Schöpf

Media Expert at Österreichischer Alpenverein

4mo

thanks for the invite! good times.

Luca Jaenichen

Freelance Photographer & Filmmaker | Adventure/ Outdoor/ Commercial

4mo

War richtig schön kurz dabei zu sein :) Sehr cooles Event!

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