THE CANARY STRATEGY
https://lnkd.in/equ6Zpdf
https://lnkd.in/eP9gnEjf
On September 14th, the mining association "Santa Barbara de Mieres" will organize a historical trip. Along the itinerary the 120 participants will be immersed in the rich heritage of the old Asturian Basque Railway. At all intermediate stations there will be an explanation of the historical context.
Due to the great demand, the tickets for this tour are already sold out!!!
Thanks to this activity, the tracks between Trubia and Baiña (via Fuso de la Reina), will be given a new life. Since 2009, this "section" has been closed. The current "Caudal" line C8 is limited to Baiña. However, this is a PARTICULAR INITIATIVE with hardly any support from the Central Government. Therefore, the future of the tracks between Trubia and Baiña will remain uncertain after September 14.
In order to establish a PERMANENT service, it is recommended to take a look at its contemporary and French counterpart: The little yellow train (le petit train jaune). Its color earned it the nickname "canary" from the locals. This tourist product contains some outstanding features. Here are the pillars of the so-called CANARY STRATEGY:
In the center, the "immaterial" railway service is placed.
The railway service is rounded off by 3 CIRCLES. Each one symbolizes another level within the common planning:
1) SERVED ONES: this height is the closest to the service provided. They are usually LOCAL CITIZENS who use it on a daily basis. The focus for this will be to increase daily comfort. Through "INTERMODALITY" a CONVENIENT TRANSFER is offered.
At the terminus stations of the small train (Villefranche and Latour-de-Carol) there is the possibility to continue by other trains.
2) KNOWN ONES: The middle circle. As the name indicates, these are individuals who know the destination: either national citizens or visitors who have an "incomplete" vision of the tourist offer. The historical train "Trubia- Baiña" can be integrated to the other attractions such as the pre-Romanesque churches, etc.
The Occitanie region promotes the use of its tourist trains (yellow and red train): The routes are listed on a stamp card that offers discounts at the entrance of other monuments and attractions.
3) LOST ONES: The furthest level. It concerns people with very fuzzy knowledge. They have not yet heard of the region. An internet search is supposed to be the first discovery. A strong international brand may attract them. Maybe, by visualizing photos of the region, the "lost ones" will fall in love with it and will pay a visit.
In line with the little yellow train, the Asturian tourist train also takes over a color. For example, green, which refers to the surrounding nature. A network of different colored tourist trains can be developed by multiple countries. From each route, a pin is used as a souvenir.
🎓BA (HONS) in Sport, Exercise and Enterprise
6moCan't wait to visit the store soon! Starting to prepare for a thru-hike I'm hoping to find some ultralight gear!