How do we capture genuine feedback to perfect our products? James Boyes, Product Line Manager at Salomon, along with the sport science team, attended the Maxi Race in Annecy. Their mission was to study and identify the criteria for the perfect long-distance running shoes.
James Boyes, I love this approach to user research and gathering data. It’s interesting how big of a bias aesthetics have on our perception of performance and preferences. I do wonder how much impact the black overshoe has on user perception especially from a data standpoint. I’d rather the overshoe than a blindfold for the duration of the run that’s for sure. Amazing insight into research.
Epic research. Sounds a lot like the research I do with clients to determine the key messages to use when I write copy for them.... repost with extra thoughts on opportunities: incoming.
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Impressive!
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1moJames your a natural infront of the camera!