Salomon’s Post

Product research: nailed it. But how much of Salomon's research will feed into their messaging? Here are the 3 key data points Salomon are ALREADY gathering that they should be sharing with their copywriters: ⚡ Past solutions ⚡ What other products and brands have participants used before? Did they work? What did they like/dislike about them? Getting these insights will allow Salomon to appeal to solution-aware prospects who are weighing up a pair of Thundercross trainers versus ASICS' Gel-Venture or New Balance's DynaSoft Nitrel v5s. ⚡ The role of fatigue ⚡ Salomon says they asked their testers about the role of fatigue in their experience. Asking them the short-term impact of fatigue can be utilised as email CTR-triggers, showing the immediate pay off for new prospects if they click through. And then discussing the long-term implications of fatigue can be useful for talking about the dreamstate of your prospects in the first line of your PDP copy. ⚡ The post-run interview ⚡ 2-hours into a marathon is famously the hardest part, when glycogen stores become depleted. Calves are burning. Bunions are rubbing. This is what us copywriters call the 'Moment of Highest Tension'. Asking runners to describe the hardest part of the run IMMEDIATELY after they've finished means the emotion is very fresh (and so can be easily recalled... as opposed to interviewing them 3 weeks after the race). These insights are awesome to use as hooks for headlines and above-the-fold copy. You reckon I've missed anything? #customerresearch #producttesting #brandmessaging #runclub

…and what is the definition of achievements?

Quality

Check out this brief introductory guide I wrote for athletes/adaptive sport programs looking to begin wheelchair racing! This sport has changed my life, and I am so happy to share the knowledge I've gained from my experiences.

Olympian Lolo Jones drives the awesome McLaren 600LT in Indianapolis We did this video 5 years ago to promote McLaren Experiences with a great team in Indianapolis.  Did it sell a lot of cars? No probably not.  Did it sell out all the McLaren track-days? No, they’re kind of sold out anyway. Did it move dials in performance marketing? No, it probably didn’t break any records – with 271k views in 5 years. It was something of a slow burner.   But surely not everything is about performance marketing. This was movie made to tell a story about the very human challenge of learning to drive a really really great sports car, really really well. It came at a time when research showed that McLaren was NOT attracting many new-to-the-brand customers and was seen as inaccessible by female sports car buyers. Sometimes a brand should tell a story just because it’s interesting and it’s beautiful. I still remember seeing the smile on Lolo’s face when she finished her hot laps. It was priceless, it was exhilaration, it was joy. It was everything good that McLaren could make you feel. https://lnkd.in/ekbBZB2t    

😬I As Lando Norris once said on Drive to Survive: Chaos? chaos. 🇩🇪I Such was the nature of the Berlin E Prix today, with overtakes, action, and plenty of debris scattered around. 🇳🇿 I Amidst this, one Kiwi made his way from 21st on lap 21, to win the race by nearly five seconds, an incredible comeback drive. I've covered all this in my latest race report, and you can read it here https://lnkd.in/g-BG6GvD

Did you know? 1. Boda bodas were responsible for a total of 2,384 fatalities in 2023? This is for the period between May 2022 to October 2023.~NPS 2. World Motorcycle Day, is observed annually on June 21, to celebrate the spirit of freedom on the open road? This coincides with the longest day of the year, which symbolizes the boundless possibilities that motorcycles offer. How do you plan on recognizing WMD 2024? FIA Foundation Road Safety Scholarship Programme National Helmets & Seat Cover Transaid

What’s it take to pick a winning racehorse? 🐎 Many consider pedigree, temperament, the jockey, type of track, odds to win, etc. to include the less-strategic items such as name, color and number. And, in the end, how much are we leveraging skill vs luck? This is fairly similar to how business decisions are made at times- a lot of variables to consider, capabilities and expertise to leverage, data gathered for predictions and proof, but sometimes it includes a bit of luck with timing, alignment, fit, and relationships. The benefits of combining both are shown here with our ITA Group team having fun at the Del Mar track! We all had different strategies and we each had some winners but more importantly we enjoyed being together…and with a little luck, will plan it again sometime soon! Rachel Lilburn Taya Paige, CMM, CIS, HMCC Karen Joyce Codington Kevin Haggarty

In our latest article, we delve into the vital role of communication in shaping the thoroughbred racing industry's narrative. Discover the three key strategies that can effectively counter misinformation and steer public perception towards a more truthful and positive path. https://lnkd.in/gnFvr4qT

Dive into the Untold Side of Formula 1: Unveiling the Economic Impact Beyond the Thrill of the Race! Michael Luzich's illuminating article takes you beyond the track, revealing the hidden economic dynamics of hosting Formula 1 Grand Prix races. Explore how these events fuel local economies, spark infrastructure development, and create a ripple effect that extends far beyond the checkered flag. If you're curious about the lesser-known dimensions of motorsport, this captivating read is a must!!