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🚀 Ready to transform your brand’s approach to AI and Retail Media? Join us for an executive fireside chat with Rob Gonzalez, Co-Founder & CMO of Salsify, and Mike Black, CGO of Profitero. 🌟 Discover how AI-driven strategies are reshaping the brand experience—from automating content creation to optimizing retail media spend. Don’t miss this chance to learn the latest trends, maximize your ROAS, and ensure your brand stays ahead in today’s competitive landscape. 📅 Thursday September 19 | 11:00 AM ET #AI #RetailMedia #BrandStrategy #Webinar #ExecutiveChat

Fireside Chat: How AI and Retail Media are Reshaping Brand Experiences

Fireside Chat: How AI and Retail Media are Reshaping Brand Experiences

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One risk from a pure brand integrity perspective - the more you variate and test creative, the more risk you create around what your core brand means to the MASSES (in exchange for 1 or or 2 or 3 quick-hit sales)

Absent management silos at the brand/manufacturer, we shouldn't forget the business goal of moving more pallets to the retailer. Media-fueled demand creation is a key tactic, but not the only in an integrated marketing and sales approach, right?

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Rae Akinsanya

Demand Generation Manager, MS in International Management

1mo

Welcome Everyone! As our hosts go through topics feel free to drop your questio ns here!

Rae Akinsanya

Demand Generation Manager, MS in International Management

1mo

Morgan McAlenney We see your comment and have marked it for response at the end! Thank you!

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