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Exciting news from our portfolio company Four Wheel Campers! Larry Baab has taken the role as the new CEO of Four Wheel Campers, LLC , one of Salt Creek Capital's largest portfolio companies. Larry brings a wealth of experience as a seasoned executive, with a history of leadership roles in world-class companies such as Johnson Outdoors and Stanley Black & Decker, along with several private equity-backed portfolio company growth and turnaround experiences. Four Wheel Campers has been a pioneer in the overlanding category since 1972, crafting lightweight, low-profile pop-up truck camper. Each camper is hand-built in California, designed to fit diverse lifestyles - from overlanders and hunters to fishermen, surfers, and casual campers. As a leader in their space, Four Wheel Campers has built a legacy of quality and innovation. We're excited to see how Larry's vision and expertise will build upon this strong foundation, driving growth and expanding possibilities for outdoor enthusiasts everywhere. Join us in welcoming Larry Baab to the Four Wheel Campers family! #NewLeadership #Overlanding #FourWheelCampers #OutdoorAdventure

Larry - you and your Team are going to do incredible things at Four Wheel Campers and I look forward to hearing of the great successes you will have on the journey!

James Patullo

Retired Operations/Technical Executive - CPG / Aerospace

8mo

Congratulations Larry! All the best! Have fun in that space, it sure has some passionate consumers!

Al Corona

Chief Operating Officer @ Server Products

8mo

Congratulations Larry! Best of luck in your new role!

Welcome Larry!!

Sheila Henry

Global Supply Chain Executive

8mo

Congratulations Larry!

Brad Opel

Executive Vice President - Chamberlain Americas at Chamberlain Group

8mo

Exciting times! Congrats

Larry — Congrats!!! You will excel in this role and I’m here to help in any way!

Ron Ten Berge

Chief Executive Officer at Pinnacle Climate Technologies

8mo

Congratulations Larry! You’re going to do great work here and I look forward to following your journey.

John Wojcik    CMO MBA

CMO, New Product Development, GM, CPG Trained Brand Marketing Champion, Analytical Problem Solver, & Resilient Team Builder with a focus on Growth & Profitability. Expertise in Turnarounds, Innovation & Transformations

8mo

They are lucky to have you!

Todd Cohen, CSP - Keynote Speaker.

🎤Organizational Keynote Speaker, 4x Author. YouTuber🎤📚 |"Everyone's in Sales" ✔️ | The Power of a Company Sales Mindset ✔️ | youtube.com/@SalesCulture | Sales Culture is NOT Sales Training.

8mo

Well done, Larry!

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