Exciting news from our portfolio company Four Wheel Campers! Larry Baab has taken the role as the new CEO of Four Wheel Campers, LLC , one of Salt Creek Capital's largest portfolio companies. Larry brings a wealth of experience as a seasoned executive, with a history of leadership roles in world-class companies such as Johnson Outdoors and Stanley Black & Decker, along with several private equity-backed portfolio company growth and turnaround experiences. Four Wheel Campers has been a pioneer in the overlanding category since 1972, crafting lightweight, low-profile pop-up truck camper. Each camper is hand-built in California, designed to fit diverse lifestyles - from overlanders and hunters to fishermen, surfers, and casual campers. As a leader in their space, Four Wheel Campers has built a legacy of quality and innovation. We're excited to see how Larry's vision and expertise will build upon this strong foundation, driving growth and expanding possibilities for outdoor enthusiasts everywhere. Join us in welcoming Larry Baab to the Four Wheel Campers family! #NewLeadership #Overlanding #FourWheelCampers #OutdoorAdventure
Congratulations Larry! All the best! Have fun in that space, it sure has some passionate consumers!
Congratulations Larry! Best of luck in your new role!
Welcome Larry!!
Congratulations Larry!
Exciting times! Congrats
Larry — Congrats!!! You will excel in this role and I’m here to help in any way!
Congratulations Larry! You’re going to do great work here and I look forward to following your journey.
They are lucky to have you!
Well done, Larry!
Larry - you and your Team are going to do incredible things at Four Wheel Campers and I look forward to hearing of the great successes you will have on the journey!