Sam Gavins’ Post

Our commercial style food photoshoots have been a hit so far this year! We aim to achieve a similar aesthetic to some of the biggest food brands in the world such as Burger King & McDonalds, however it’s important we still keep the item looking as realistic to the real thing as possible! Our images go through a 3 phase process! 𝗦𝘁𝘆𝗹𝗶𝗻𝗴 We ensure the food product is sitting correctly, and showcasing the item in the best light possible. This includes making sure burger fillings are sticking out enough that they are clearly visible. 𝗦𝗵𝗼𝗼𝘁𝗶𝗻𝗴 We use the latest gear to ensure every image we capture is perfect, and we also use photography techniques such as Focus Stacking to ensure every part of the image hits a pinpoint focus. 𝗘𝗱𝗶𝘁𝗶𝗻𝗴/𝗥𝗲𝘁𝗼𝘂𝗰𝗵𝗶𝗻𝗴 This is the fun part, we edit and enhance the colours of each food product, again trying to keep things realistic so customers aren’t left disappointed. Often when shooting you might have certain sauces dropping down at the wrong angles, or even just a burger bun that looks like it’s seen better days! I think we under estimate how many imperfections most food items have so this phase really irons everything out and makes sure what we are left with is picture perfect. We then go into create isolated images of each food product for use on menus/signs/billboards, along with creating graphic designs for each image for social media usage. #foodphotography #design Need a food photoshoot for your menu? ✉️ info@upvybe.com 📞 07507 203998

📸 Beverage Photography: The Secret Ingredient for F&B Success! 🍹 Ever wonder why some drinks just look irresistible? 🤔 It’s not magic—it’s the power of high-quality photography! 💥 In the F&B industry, stunning visuals can make all the difference in how your brand stands out. Here’s why investing in great beverage photography is a game-changer: 🎯 First Impressions Matter: A beautifully captured drink is like an open invitation—people can’t resist wanting to try it! 🌟 Brand Personality: The way your drinks are presented says a lot about your brand. Playful? Elegant? Trendy? 📸 Let the images do the talking! 💡 Boosts Engagement: Eye-catching images = more likes, shares, and saves. People love to share what looks good! 📲 Think about it—would you buy a drink that looks dull, or one that makes your mouth water? 🤤 So, how do you make your beverages shine? 💡 Share your tips, or let’s discuss how https://lnkd.in/dpc4qPFz can help bring your brand to life with impactful visuals! 🚀 👇 What’s your favorite way to showcase your brand’s personality? Let me know in the comments! 💬

If you ever want to annoy one of your kids, then simply suggest that you’re going to have freezer pizza instead of proper takeaway pizza. Obviously, trying to convince them that a freezer pizza is just as good as a takeaway, takes a lot more work if instead of ‘thin and crispy’ the freezer, pizza looks ‘limp and lazy’! Take this example from Goodfella’s. The photography is far from inviting! The toppings look artificial and the angle of the shot is too low to show off the toppings. Food photography is hugely important, as it’s a thing that builds an appetite appeal and set expectations immediately. When you’re competing against some of the own brand offerings that introduce much tastier photography, you’ve got quite a challenge on your hands. With food, great taste and value for money are more important than ever. Make sure your photography projects this .#BrandDesign, #PackagingDesign, #Packaging, #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————

Lets talk about food photography 👇 If you’re in the food business, you’ve probably heard that a picture is worth a thousand words. But when it comes to your brand, it can be worth so much more. Here’s why investing in quality food photography is a game-changer: 1️⃣ First Impressions Matter: Your food needs to look as good as it tastes. High-quality photos can grab attention, making potential customers more likely to choose your business over the competition. 2️⃣ Builds Your Brand: Consistent, professional images help create a strong visual identity for your brand. It shows that you care about the details, which can translate to trust and loyalty from your customers. 3️⃣ Increases Engagement: On social media, stunning food photos are more likely to be shared, liked, and commented on. This can boost your online presence and attract more followers—and potential customers. 4️⃣ Boosts Sales: Let’s face it, people eat with their eyes first. A well-shot photo can make a dish irresistible, leading to more orders, whether you’re running a restaurant, café, or online food business. Investing in food photography isn’t just about pretty pictures—it’s about elevating your business and making a lasting impression. . . . #FoodPhotography #BusinessInvestment #growyourbrand #foodphotography #productphotography #collingwoodontario #smallbusiness #wasagabeachontario Food photography, Simcoe County, Blue Mountain

🎯 How Great Photography Enhances Your Menu’s Perceived Value 🍷📸 Have you ever wondered why some dishes seem more appealing (and worth more) than others, even before tasting them? The answer often lies in how they’re presented visually. Here’s why photography is key to raising the perceived value of your menu: 1️⃣ Highlight Signature Dishes: By giving your best dishes the spotlight with well-crafted images, you can increase their appeal. It helps customers see them as “must-try” items, driving higher sales and engagement. 2️⃣ Storytelling Through Imagery: People connect with experiences. A beautifully shot image of a dish, paired with its story—like where ingredients come from or the chef’s inspiration—creates a deeper emotional connection. 3️⃣ Elevating Everyday Items: Even simple items like a latte or a pastry can look premium with the right lighting, composition, and styling. The more attractive the item looks, the more customers are willing to spend. Your menu is more than just food—it’s an experience. Let your visuals work for you by making every dish look like a masterpiece. Ready to level up your menu’s appeal? Visit tiagoferreira.co to see how we can collaborate. #MenuPhotography #FoodBranding #RestaurantMarketing #VisualStorytelling #FoodStyling #IncreaseSales

Enhance Customer Experience-Consistent, professional photography contributes to a seamless customer journey. It helps tell your brand's story and creates a visual experience that customers can "taste" with their eyes.  #photography #food #content #quality #foodphotography #foodphotographer #foodporn #packagingdesign #packagingindustry #adagency #addesign #adcampaign #agency #foodphoto #foodbrands #foodbranding #foodbrand #studiophotography #foodbrands #foodbranding #foodbrand #locationphotography #socialemedia #ppc #ppcadvertising #contentcreator #contentcreation #contentmarketing #hearthealthawareness #drinksindustry #drinkphotography #craftcocktails #drinkporn #drinks #spirits #cocktails. 

Enhancing your Brand Image with Seasonal Product Photography🍁🍂🎃 I recently captured these delightful pumpkin-themed food items from dm-drogerie markt Deutschland and I was thinking how seasons are such a great opportunity to upgrade your content as a brand. 🎃✨ Seasonal product photography isn't just about capturing beautiful images; it's a POWERFUL tool for driving sales and enhancing marketing efforts. Here's why: 1. Captures ATENTION: Seasonal themes resonate with audiences, making your products stand out in a crowded market. 2. Boosts ENGAGEMENT: People love to see products that align with the current season, leading to higher engagement rates. 3. Increases SALES: Seasonal photos can evoke emotions and create a sense of urgency, encouraging customers to make a purchase. 4. Enhances Brand IMAGE: Consistently updating your product photos to reflect the season shows that your brand is current and attentive to trends. If you're looking to elevate your brand's visual appeal and drive sales through stunning seasonal photography, let's connect! 📩 #FoodPhotography #düsseldorf #ProductPhotography #SeasonalMarketing #AutumnVibes #PumpkinSpice #MarketingStrategy #SalesBoost #DMStore #PhotographyTips

Is your brand LEAKING MARKETING BUDGET? I'm spilling the tea on a clever way to save dollars on food photography! #foodphotography #foodphotographer #foodphotographyandstyling #commercialphotographer #b2b #charlottefoodphotographer #marketingbudget

🍽️ The Magic Behind Food Photography and Promotional Content Ever wondered why food looks so mouth-watering in photos and videos? It’s not just about good lighting—it’s a blend of creativity, precision, and technique that brings food to life on screen. Let’s take a peek behind the scenes of food photography and the creation of stunning promotional content. How Food Photography is Made Behind the Scenes: 1️⃣ Perfect Lighting: Lighting is everything! Natural light or controlled studio lights highlight textures, colors, and details, making the food look as delicious as possible. 2️⃣ Styling and Props: Food stylists carefully arrange ingredients and use props like plates, utensils, and backgrounds to create an inviting scene. Sometimes, to get that perfect shot, they even use fake food—from shaving cream as whipped cream to motor oil instead of syrup. These tricks ensure the food looks fresh and flawless for hours! 3️⃣ Camera Angles: The right angle can make a huge difference. Overhead shots, close-ups, and side angles help capture the best view of the dish and tell a story through visuals. The Role of Promotional Videos: Promotional food videos take things a step further, capturing the preparation process or a dish’s finer details in motion. Slow-motion shots, zoom-ins, and sound effects all help build a sensory experience that draws viewers in. Promotional content for food not only showcases the product but also taps into emotions—cravings, nostalgia, and excitement—making it more than just visual, but a full experience. Sometimes, it’s not even real food on the plate—it’s all about crafting the illusion of perfection. Behind every appetizing shot is a team of experts crafting the perfect scene to make food look irresistible. 🎥 Food photography and videos are key to capturing attention, evoking emotions, and driving engagement. 🍴 Ever thought about what goes into a perfect food shot? Share your thoughts or experiences in the comments! #marketing #marketingtips #foodphotography

Photo shooting of a summer menu for a restaurant - gazpacho soup, great for cooling in the heat. PS: A high-quality photo can significantly elevate your brand. Exceptional photography always makes a brand stand out from the crowd, whether for your e-commerce business, social media, website, or book. Brands with stunning visuals consistently capture attention and create a lasting impression. Investing in great photography is not just about aesthetics; crafting a powerful story that resonates with your audience. After all, in a competitive market, a picture isn't just worth a thousand words—it can be worth a thousand sales.