Sam Oliver’s Post

For All Social Media Managers Even after years of experience in digital marketing, I feel I need to learn more about social media. When it comes to making a viral post, you will need to understand the mood of the generation. Today's Gen Z is not like the first Facebook generation that loved passing challenges like the 'Ice Bucket Challenge.' The internet demands of today's generation are evolving with a lot of emotions, competition, and a hunger to become number 1. To impress this generation, you need a methodical approach that hits their minds from all angles. Here, I'm making a list for you: 1. Create a social currency in your post (courtesy, appreciation, make people feel smart) 2. Use a sensory "Trigger" (aimed at triggering the 5 senses – namely sound, sight, taste, touch, and smell to form meaningful bonds with your audience) 3. Evoke emotion (Match your content emotion with the people, by the people, for the people) 4. Your brand as public as possible (Accept all the people, likes, dislike, criticism, appreciation, review, feedback) 5. Make your content practical (Make it doable for self & audience) 6. Tell a story (Story that promotes action) Kishan Ray Shikha Dagar Muhammad Usamaa Ansari Rupansh Srivastava Shahbaz Ahmad Here is my favorite #socialemedia #socialmediamarketing #socialmediamanagers https://lnkd.in/dXw3Qke6 Dear Brother | Spec Ad | Johnnie Walker (2015) Dear Brother tells the journey of two brothers hiking the wide valleys and rugged mountains of the Scottish Highlands. A journey to the place of their youth, their home. Packed with a small bundle of cords and jute they keep on walking until they arrive at the sea. #johnniewalker

In these past 4 months I have enjoyed leading the launch of two successful campaigns, with the purpose of advancing meaningful engagement with Google Play users: our first influencer/celebrity activation for Google Play Points with football legend Drew Brees (#MakeDrewLaugh) and amplifying our annual Google Play Best of campaign on social media. Managing both of these campaigns simultaneously was a labor of love. Between being responsive to the team’s needs and maneuvering through many moments of trial and error, I have been reminded that there is no better feeling than putting your all into something and watching it come out successfully. Both of these campaigns wouldn't have been possible without the support from Portal A, Orchid Creation, Jackie Lau, Daniel Ferguson, and so many more! I'm looking forward to creating more opportunities to engage our Google Play users. Check out the campaign videos below. P.S. - It's okay to have moments of self doubt when doing something new. When imposter syndrome hits, remember who you are and what you bring to the table; faith and confidence will get you through anything that you're dealing with. #MakeDrewLaugh: https://lnkd.in/dyz-6Jsa #Bestof2023: https://lnkd.in/dp5f_dQk #googleplay #influencermarketing #brandmarketing #googlemarketing #google

Celebrating others wins is so rewarding. Celebration can rescue your day—even if it is someone else's victory. Envy will ruin your day—even if you're actually winning. To my clients--your wins are my wins! 💯  Looking for your own personal cheerleader and social media pro? Let's chat! Learn more about my services + approach at ImageUpInnovations.com.  #contentstrategy #socialmediamanagement #socialmediacontent

We found this tweet (slide n°2) in our Mention feed the other day, and it warmed our hearts! 😊 Did you know? Some public figures, through their agencies, leverage Mention to prep for big launches or manage their online rep. Now, imagine if it were Ryan Gosling, Taylor Swift, or Kim Kardashian using QuickChart, Social Listening, or Comparative Reports with Mention! 🌟💡 #sociallistening #ereputation #SocialMediaInsights 🎨✨ 

Why It's Important to Be Authentic on Social Media Many people hide their struggles and put on a facade on social media. But being real and vulnerable is essential for building genuine connections. In this video, we discuss the importance of authenticity and why you shouldn't compare yourself to others. #AuthenticityMatters #BeReal #GenuineConnections #SocialMediaComparison #AuthenticLiving #VulnerableOnSocialMedia #BeingYourself #HonestyOnSocialMedia #RealTalk #StopComparing

While working on everything right, we often overlook the red flags. We are enlisting some red flags for you!⛳️ ❌Don't interact with your audience when you feel right or when you need them. Establish a relationship with them so that they automatically become your cheerleaders. ✨Every format serves different purpose on all social media platforms. So use all the formats to grow manifolds. 💎Focus on rolling out quality content that either helps, educate or add values to your audience's life. Strategy can take you to your target audience along with prayers. Empty prayers won't work. Are you also overlooking any of these red flags? Share with us in comments. #marketingstrategy #redflags #instagramstrategies #socialmediamarketingagency

What's SHE Up To Now Day 2337? Relationship Growth, Open-mindedness, Effort, Commitment, And Influencer Marketing Strategies! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://lnkd.in/eNn4b3Q #relationshipgrowth #influencermarketingstrategies #commitmenteffort

The more I check in on LinkedIn the more I realize there’s nothing to lose by sharing. As a platform already littered with wildly unqualified opinions and copy pasta, I’m throwing my hat in the ring. Here’s round one of Austin’s Adbag, quips on the adworld and interesting things as I see them: 𝗧𝗵𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗶𝗻-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗰𝘁𝗶𝗼𝗻. Here's a good pod from Marketecture featuring Conde's CBO, where the discussion focused on the shift in #digitalmarketing goals from the 2010’s on getting consumers to take an action that led them off platform to the 2020’s quest for unique and measurable actions in-platform. Can you create experiences that keep consumers in the platform they chose to go to, while still interacting with a distinct brand experience? How can brands monetize on-platform? 2️⃣ thoughts from me: 1. Farcaster is exploring this in the web3 world, with $degen and users “tipping” each other based on participation and value added to discussions. This has shades of 2021 crypto twitter conversations about transferable loyalty rewards but it’s fun to think about how brands can tap in here and take advantage of discussions involving their brand on social platforms. We’re all “paying attention” after all. 2. Amazon is “in” on in-platform after partnering with TikTok for in-app shopping. Now we can pause The Boys and see an ad, scroll our second screen, and buy that Tabby bag (or whatevers hot today) in just a few clicks. A dream. Feels like this will be the normal mode of commerce in a few years. I’ll leave it at that for today - thanks for reading. More musings to come… 💭

💥 attention creatives & social media managers 💥 https://lnkd.in/g7r8XQ_t this episode of The Colin and Samir Show was one of the most helpful/insightful pieces of content that I’ve consumed in months one of my favorite insights (& a new KPI to measure/track): focusing on Shares Per Reach, or SPRs compare the # of shares your content gets to its views/impressions or “reach” basically: what percentage of people that see your content are sharing it? Instagrams end goal is to connect people - so as we create content that people share, we help Instagram achieve its goal & it rewards the creator by showing their content to more eyeballs 👀 “the content that rises to the top is the content you’d share with an individual, not the content you’d yell from a rooftop with the whole world” Now share this with your creative friends or someone who you think needs to listen 😜 Samir Chaudry Adam Mosseri

"You've removed the burden and increased my results tenfold!" -Donna Bond M.A. 💜 This is the kind of service we are committed to providing. With Storyy, you gain a partner that keeps your digital presence active and engaging so you can focus on what you do best. 💯 If you're ready to turn your social media struggles into victories, comment 'yes' below or message us! 📩 #Storyy #SocialMediaSuccess #HappyClient