Samba TV’s Post

The first episode of #INNOV8 talks is out 💥 A special thank you to Nick Amico Group Director and VP of Performance at GroupM, for sharing his invaluable expertise. In this episode, we'll delve into what makes #CTV an attractive platform for #advertisers today, and how is #AI transforming the landscape of #biddable media, and what are the implications of this evolution. Enjoy 👇 #Aryel Aryel

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort - Digiday: Omnicom Media Group (OMG) has revealed its retail media-related standards in its Council on Accountability and Standards in Advertising (CASA) retail subgroup. Retail media is growing rapidly and is expected to surpass TV in attracting ad revenue. Standardization is essential for measurement, inventory, and outcomes evaluation in this sector, which is estimated to be worth over $110 billion globally. The focus of the CASA effort is on incrementality testing and measurement to inform connected TV campaigns. This standardization will help advertisers better understand the value they are getting and drive growth in retail media channels. - Artificial Intelligence topics! #ai #artificialintelligence #intelligenzaartificiale

For decades, TV media was bought the same way. But today, there's infinite content that can be watched in hundreds of different ways. Viewing behavior is fragmented. This makes it harder for advertisers to identify where their target customers watch—and the best ways to reach them. The old-school methods for TV media buying are no longer effective.  So what now? Most agencies white-label their media buying platform. We built our own media-buying AI from the ground up... Meet Annika. 🤖✨ In 2023, Annika set new records. 2.4M airings   90,000 optimizations 6,000 hours saved in manual labor And she's only getting smarter. #AI #Technology #Media

📰 News: 📰 🚀 The Game-Changer of Data-Driven Broadcasting 🎥📊 Hey Innovators! Ever wonder how the magic behind your favorite shows and sports highlights keeps getting better? Well, let’s spill some tea on the impact of data-driven broadcasting! By leveraging vast amounts of audience data, both traditional broadcasters and OTT platforms are ushering in a new era of creativity and insight. Integrating AI into broadcast workflows is revolutionizing how content is curated, schedules are optimized, and audiences are engaged. Here’s what you need to know: - Broadcasters using AI have seen up to a 77% increase in video production efficiency, like Vietnam's Pro Basketball League did on Facebook. - AI-driven data analysis predicts emerging trends, improving audience engagement and boosting revenue. - By using AI for metadata tagging, broadcasters can categorize content quickly and accurately, enhancing search and discovery across multiple platforms. Imagine being able to cater content so precisely that viewers feel it was made just for them! That’s the power of leveraging audience insights and AI, creating a more engaging and personalized viewing experience for everyone. 🔗 Dive deeper into this fascinating transformation and share your thoughts in the comments below! Don’t forget to follow Bernier Group to keep up with the latest trends in business culture and digital transformation. 🌟🚀 #AIDriven #Digital #AI #Data #SMB #SME #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/eH_CZUVN

Understanding your viewer experience and journey across device is essential for every platform that uses video. Check out our latest webinar for an exclusive deep dive into Bitmovin's stand-alone video Analytics solution! Discover how you can harness the power of over 200 real-time data points and filters to boost your streaming service. 🌐🔧 What You'll Learn: 📊 Audience Engagement: Track and analyze viewer interactions. 📺 Quality of Experience: Ensure top-notch video playback quality. 🛠️ Error Tracking: Dive into our Network Explorer for detailed error analysis. 📈 Ad Performance: Optimize your advertising effectiveness. 🧠 Plus, don’t miss out on our AI Analytics Interpreter feature that demystifies data insights and helps you make informed decisions! Whether you're a streaming industry veteran or a newcomer, this webinar will equip you with the insights to elevate viewer satisfaction and efficiency. Check it out now: https://okt.to/NKr6zA #videoanalytics #AI

Connect directly with voters and make an impact by sending AI-enriched Personalized Video messages through #WhatsApp and #personalizedvoicemessages using voice broadcasting technology. Connect with go2market to fuel your campaigns with the power of AI. To Know more, read our detailed blog @ https://lnkd.in/d_fRPaXt  #LokSabhaElections2024 #ElectionSeason #Politics #India #PoliticalCampaigns #Strategy #AI #AIVideo #PersonalizedMessages #VoiceBroadcasting #Voters #VoterEngagement #go2market #Serviceproviders

Want to get ahead of the game for next year? Here's a glimpse into what lies ahead in Digital PR: 🌟 AI evolution 🌟 TikTok Integration 🌟 Video, UGC, and authenticity 🌟 KPI Evolution Read about our predictions for 2024 >> Link in comments. #DigitalPR #2024Predictions #DigitalMarketing

Exciting insights from Vicky Chang, VP of media at Tatari, in the latest piece on Ad Age! As we approach the 2024 TV upfronts, the media landscape is buzzing with anticipation over AI’s transformative role in TV and streaming advertising. Vicky shares valuable perspectives on how AI might revolutionize creative production and development, potentially optimizing costs and enhancing advertiser engagement. Dive into the article for a deeper understanding of how AI is set to impact this year's negotiations and future media strategies. Read the full article here on Ad Age. https://lnkd.in/gHJmWpsY #AI #Media #AdTech #TVUpfronts #Tatari #TVAdvertising

In many ways “Different Every Time,” a brand new campaign out of DDB and Critical Mass (Team OMC) and produced by Tool of North America is a prototype for future creative and production in an #AI world. Inspired by the more than 479 million ways you can enjoy one pack of 12 original STARBURST, over 300 assets were created that will extend across TV, online, and social. While this campaign isn't focusing the creative output to the individual the pipeline built is a step needded to deliver on that promise. Read about it in the first comment. #branding #socialmedia #cmo #digitalmarketing #ai #innovation #aicontent

Discover how marketers in the U.S., UK, Germany, and France are prepared for advancements in Retail Media, CTV, addressability, and AI with TripleLift's new Global Innovation Readiness Scorecard. Read the Latest full News - https://lnkd.in/dwJjEa_Z #MarTech #MarTechedge #TripleLift #AdTech #RetailMedia #CTV #Addressability #AI #DigitalAdvertising #Innovation #ProgrammaticAdvertising #MarketingInsights #GlobalReadiness #FutureOfAdvertising