Samba TV’s Post

Exciting digital advertising projections! Anticipated to reach $29.2 billion through the end of this year, CTV's trajectory suggests it could surpass linear TV, constituting over half of total TV revenue by 2026. As the advertising landscape continues to transform, digital advertising (excluding CTV, streaming audio, and digital out-of-home) is projected to reach $1.2 trillion by 2028, commanding a dominant 75.5% of the total global ad spend. The digital revolution is here, and AI Digital is helping brands and agencies not only stay ahead of the evolving landscape, but capitalize on opportunities to reach their audiences through total access to the digital environment! hashtag #AdvertisingTrends hashtag #CTV hashtag #DigitalRevolution https://lnkd.in/e7jcqvnB

Here’s a philosophical question for digital consultants: Are all impressions created equal? In an era where the silo between programmatic digital and CTV media buying has broken down, or at least fractured, this question has taken on added importance. Are All Ad Impressions Created Equal?

Omnicom and The Trade Desk join forces to optimize CTV planning with a first-of-its-kind partnership that integrates CTV and commerce data. "As every aspect of the advertising industry becomes more data-driven, the tools we’re co-building with Omnicom will unlock value through greater efficiency and precision before campaigns even run.” Jed Dederick #CTV #advertising #datadrivenmarketing #omnicom #thetradedesk https://lnkd.in/eJXB2iPz

FYI: Comscore achieves MRC accreditation for National and Local TV measurement: Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. #digitalmarketing #marketing

Exciting digital advertising projections! Anticipated to reach $29.2 billion through the end of this year, CTV's trajectory suggests it could surpass linear TV, constituting over half of total TV revenue by 2026. As the advertising landscape continues to transform, digital advertising (excluding CTV, streaming audio, and digital out-of-home) is projected to reach $1.2 trillion by 2028, commanding a dominant 75.5% of the total global ad spend. The digital revolution is here, and AI Digital is helping brands and agencies not only stay ahead of the evolving landscape, but capitalize on opportunities to reach their audiences through total access to the digital environment! #AdvertisingTrends #CTV #DigitalRevolution

How to measure TV ads whereas many alternatives arose. In summary: - The TV ad measurement landscape is undergoing significant changes, with competition and innovation emerging as alternatives to the once-dominant Nielsen. - Four key players have emerged as the "Big Four" of currency-level measurement providers - Comscore, VideoAmp, Nielsen, and iSpot. These firms are driving progress in areas like cross-screen measurement and impression-based transactions. - There is debate around the role of big data versus panels in measurement. Most providers are using a combination, recognizing the strengths and limitations of each approach. - The industry is moving away from relying solely on Nielsen, with the Joint Industry Committee (JIC) recently certifying Comscore and VideoAmp as transactable national currencies. However, further consolidation in the measurement space is anticipated as the costs of innovation and servicing clients are high. - Measurement providers need to demonstrate how their solutions can drive tangible business results for advertisers, not just be a cost center. Firms that can best meet the evolving needs of the omnichannel TV ad marketplace are likely to emerge as winners. - The changes in measurement will impact the upcoming TV upfronts season, with more clarity around impression-based currencies and a continued shift towards programmatic and scatter market activity. #advertising #media #performance

ICYMI: Comscore achieves MRC accreditation for National and Local TV measurement: Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. #digitalmarketing #marketing

Exciting news for advertisers and marketers in the USA! According to the latest insights from eMarketer, the US CTV ad spend is projected to soar to an impressive $16.3 billion by 2024, poised to outpace spending on linear TV by 2025. This significant shift underscores the evolving landscape of advertising and the growing dominance of connected TV platforms in reaching audiences effectively. At VentiveIQ, we're committed to helping businesses navigate the changing tides of advertising and capitalize on emerging opportunities. Understanding the trajectory of CTV ad spend is crucial for crafting strategic campaigns and maximizing ROI in today's digital ecosystem. Are you ready to seize the potential of CTV advertising and stay ahead of the curve? Our team of data experts is here to guide you through the complexities of digital marketing and help you leverage these insights to drive impactful results. Reach out to us at sales@ventiveiq.com to connect with a data expert and discover how you can elevate your advertising strategy in the era of connected TV. . . . #CTVAdvertising #DigitalMarketing #AdvertisingTrends #eMarketer #VentiveIQ #DataInsights #MarketingStrategy #ConnectWithUs #AdvertisingExcellence #MaximizeROI

In the dynamic realm of advertising, staying ahead of the game is essential. And right now, all eyes are on Connected TV (CTV) and Over-The-Top (OTT) advertising. Why, you ask? Well, the statistics speak for themselves. Did you know that a whopping 86% of CTV/OTT advertisers believe that its value is equal to or even greater than that of traditional primetime TV advertising? That's a game-changer, folks! Why is CTV/OTT stealing the spotlight? Because it offers precision, personalization, and unparalleled reach. It's where your audience is spending more of their time, and it's where your brand can make the most impact. At VentiveIQ, we're all about helping you seize this incredible opportunity. Our data-driven approach ensures that you can tap into the immense potential of CTV/OTT advertising with confidence. We empower businesses like yours to harness the power of data to connect with your audience at the right time and in the right way. Ready to take your advertising to new heights? Our team of data experts is here to guide you every step of the way. Whether you're looking to build your database, optimize your campaigns, or simply explore the possibilities, we've got your back. Don't miss out on the future of advertising. Contact our data experts today at sales@ventiveiq.com and let's explore how CTV/OTT can transform your brand's journey! . . . #CTV #OTT #Advertising #DataDrivenMarketing #VentiveIQ #DigitalAdvertising #ConnectWithAudience #FutureOfAdvertising #DataExperts #TransformYourBrand

🚀 TLDR: If your #AdCampaign were a rock band, it's time to go from solo to full ensemble. Comscore just dropped the mic with a study showing that ads using the 'Fantastic Four' approach (CTV, digital, linear TV, plus one) are like a hit single on repeat in your brain. 🎸 📺 Why stick to one screen when you can conquer them all? The study shows that combining #ConnectedTV, digital, and #linearTV is like having your ad cake and eating it too - with a 17.4% increase in 'aided awareness' among the cool kids (read: 18-34 year olds). So, if you're not mixing it up yet, you're basically still using a flip phone in a smartphone world. 📱 🔍 But wait, there's a plot twist! Like any good binge-worthy show, the effectiveness of these multi-screen campaigns has a cliffhanger - it starts strong but plateaus faster than your New Year's resolutions. The key? Keep it fresh and rotate those #AdAssets before your #audience can say "Seen that!" 🎯 So, dear fellow #marketers, let's turn our campaigns into a multi-screen extravaganza. Let's not just reach our audience; let's serenade them on every platform they love. Because in the world of #advertising, being a one-screen wonder is so last season. Check out the full scoop below from MNTN Research for all the juicy details. Let's make our #ads not just seen, but remembered. #MultiScreenMarketing #BrandAwareness #DigitalMarketing ---