Sam Harrington-Lowe’s Post

Should You Issue A Press Release? In some cases it still makes sense. According to Agility PR Solutions: Examples of news announcements that may warrant a press release include:  - Upcoming regionally and nationally focused events  - Announcing a new customer or contract win  - The acquisition of another company  - Large-scale, unique research discoveries or report findings  - The hiring of a new CEO or president at the company  - A response or statement regarding a company crisis But what makes the MOST sense to me is the SEO value. That's where content marketing that utilizes long form articles, day-in-the-life of a franchisee stories, founder origination stories, franchisee success stories prove to be far superior to press releases. Press releases can be oddly timed in terms of placements and pick-up unlike sponsored content where the messaging and timing are 100% controlled by the organization releasing the message. For you PR Pros, here's s good take on the should we shouldn't we press release question: https://lnkd.in/exVkNFHX For sponsored content options, let's brainstorm some ideas!

🔍 Why I’m Anti-Social Online 🔍 As an independent marketing consultant, my days are packed with working on strategies, research, and all things geeky. I might not post often, but that’s because I believe in putting time where it counts—connecting with people face-to-face rather than adding to the noise online. If you can’t contribute something meaningful and authentic to social media, it’s okay to skip it. I prefer to focus on connecting with my community, friends, and diving deep into my work, rather than scrolling through content that doesn’t offer much value. I know what it takes to create standout content, and I leave that to the talented creatives, writers, and designers out there. I’m all about the behind-the-scenes work and strategy. For those who know me, I’m super social in person. Let’s meet up for coffee and brainstorm ideas.

Throw the spaghetti...see what sticks... aim then shoot.... just get it out there. Content's a conversation with you and your customers. It's not an echo chamber with your voice and a chasm on the other end with a pipeline of prospects to be squeezed out at the bottom.. Let your audience show you what they like as it relates to your expertise and the value you can give them with your social media and content marketing practice. It is two-way. The biggest echo chamber is often between our ears stopping us from hitting publish. You already know what you can tell your prospects to give them value. Quit talking to yourself about it, trying to make it perfect. You're masking professional timidity as a shrewd strategic marketing decision. No one cares if you don't help them with your content. But someone will remember if you do. Find the thing that helps them by talking to them. Over and over again. Discover.

🔍 Why I’m Anti-Social Online 🔍 As an independent marketing consultant, my days are packed with working on strategies, research, and all things geeky. I might not post often, but that’s because I believe in putting time where it counts—connecting with people face-to-face rather than adding to the noise online. If you can’t contribute something meaningful and authentic to social media, it’s okay to skip it. I prefer to focus on connecting with my community, friends, and diving deep into my work, rather than scrolling through content that doesn’t offer much value. I know what it takes to create standout content, and I leave that to the talented creatives, writers, and designers out there. I’m all about the behind-the-scenes work and strategy. For those who know me, I’m super social in person. Let’s meet up for coffee and brainstorm ideas.

💪 The Power of Daily Nuggets: Why Consistent Content Wins on LinkedIn (for Everyone!) Whether you're a food technologist crafting the next big superfood, a journalist breaking industry news, or a doctor sharing health insights, one thing unites us all on LinkedIn: the power of consistent content. Sure, sporadic posting might get a like or two, but daily valuable nuggets can: ➡ Boost Your Visibility: The LinkedIn algorithm favors active users. Daily posts keep you top-of-mind and increase your chances of landing in valuable feeds. ➡Establish Your Expertise: Consistent sharing of valuable content positions you as a thought leader in your field. People will start recognizing you as a go-to source of information. ➡Build Relationships: Daily posts spark conversations and interactions. Respond to comments, answer questions, and engage with your audience. This fosters connections and builds your network. ➡Open Doors to Opportunities: Recruiters and potential clients seek engaged professionals. A consistent content stream showcases your skills and passion, making you a standout candidate. Remember, valuable content doesn't have to be lengthy essays. Here are some ideas to get you started with: -> Food Technologists: Share insights on food trends, sustainability, or innovative ingredients. -> Journalists: Post snippets of your latest articles or pose thought-provoking industry questions. -> Freelancers: Showcase your expertise with bite-sized tips or behind-the-scenes glimpses into your work. -> Doctors: Offer health education snippets, answer common patient questions, or discuss new medical developments (in layman's terms). The key is to be consistent and provide value. Even short, daily posts can have a significant impact on your professional presence. What kind of valuable content will you start sharing today? Let's spark some conversations in the comments! #LinkedIn #ContentMarketing #PersonalBranding #ConsistencyIsKey ______________________________________ Visit the link for more content: https://lnkd.in/eazyXwew https://lnkd.in/eENmwwcd