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CSB 5210 Assignment #5 This week’s article focuses on retail marketing, emphasizing the necessity of a robust marketing strategy for retail stores to expand their customer base and foster loyalty. I agree with the article’s point that comprehending the customer’s purchasing journey is pivotal in crafting an effective marketing strategy. From the initial discovery phase to the point where customers become brand advocates, it’s essential for marketers to customize each advertisement to address the specific needs of their target audience, thereby nurturing a relationship with each customer. #marketing5210Fall2024 #CAUMarketing https://lnkd.in/exMwh7eA

As you’re no doubt aware, the retail industry is incredibly competitive. To ensure your retail business stands out from the crowd and customers choose to spend their money with you, you have to make yourself heard. This means you must use highly relevant and personalised marketing strategies and channels so you’re more likely to reach your target customers. Customers seeing your brand is one thing – them seeing content that is personalised and relevant to them is something else entirely. But, with so many brands also fighting for your customers’ attention, how are you supposed to be the voice they listen to?

Shopper marketing is where the magic happens—right at the point of purchase! Brands like Physicians Formula are winning consumers over with personalized offers and in-store promos, making it easy to look great this weekend. Ready to give your brand a glow-up? Let’s turn every shelf into a stage!

Check out the latest post from Simpactful to discover how well-crafted insights can inspire blockbuster innovation, smarter category growth strategies and shelving solutions, as well as breakthrough creative…. #cpginnovation #cpgconsulting

🚀 Unlocking Long-Term Growth: Direct-to-Consumer Strategies for Manufacturers 🚀 In today’s rapidly evolving market, traditional manufacturing strategies are no longer enough. Embracing direct-to-consumer (DTC) approaches is not just an option—it's essential for sustainable growth. 🌟 Our latest blog delves into the transformative power of DTC strategies for manufacturers, offering actionable insights on how to effectively engage with your audience, streamline your marketing efforts, and drive long-term success. From leveraging data-driven decisions to crafting compelling brand narratives, we cover it all. 💡 Key takeaways include: Harnessing Data for Better Decision-Making: Utilise customer insights to refine your marketing strategies. Building Direct Relationships: Foster stronger connections with your consumers for loyalty and trust. Streamlining Your Marketing Efforts: Implement efficient, scalable solutions to reach your target audience effectively. Ready to revolutionise your approach and fuel your business growth? Check out our blog for a deep dive into how DTC strategies can reshape your manufacturing marketing game. 📈✨ 🔗 Read the full blog here https://bit.ly/4d6c3VL #DirectToConsumer #Manufacturing #MarketingStrategies #BusinessGrowth #DataDriven #CustomerEngagement #ukmfg

6️⃣7️⃣% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights. Marketing fatigue💆♀️ arises when consumers become overwhelmed by the frequency or volume of brand messages, causing diminished📉 engagement and fostering negative perceptions. The Report on Consumer Shopping Intentions for Holiday 2024 provides key 🔑 insights for marketers, noting rising consumer confidence and strong brand loyalty. Retailers can use these findings to boost sales and build lasting relationships by focusing on personalized marketing and exceptional customer experiences, ensuring effective engagement without alienating customers. Pini Yakuel, CEO of Optimove, said: “This report is a window into consumer attitudes and intentions for shopping for the upcoming season. For leading marketers, it can guide strategies and actions to drive customer loyalty and optimise lifetime value. It will be critical that brands engage with consumers to enhance their relationships – not alienate or overwhelm consumers with irrelevant impersonal messages. The bottom line is that customers have high expectations that a brand knows them and interacts with them accordingly.” 🫂 Keep your audience engaged and maintain peak interest with compelling campaigns. Contact us to help you create strategies that boost click rates and drive revenue growth❗️

𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Choosing Between "𝟱𝟬% 𝗢𝗙𝗙" and "𝗕𝘂𝘆 𝗢𝗻𝗲 𝗚𝗲𝘁 𝗢𝗻𝗲 𝗙𝗿𝗲𝗲" Promotions. In the dynamic world of marketing, crafting effective promotions is essential for attracting customers and driving sales. Among the multitude of promotional tactics, two popular strategies stand out: "50% OFF" and "Buy One Get One Free" (BOGO). Each approach carries its own set of advantages and considerations. Let's consider examples to illustrate the effectiveness of each promotion: 50% OFF - A high-end clothing brand can run a "50% OFF" promotion on selected items during a seasonal sale. This attracts budget-conscious shoppers seeking quality products at a more affordable price. BOGO - A fast-food chain can offer a "Buy One Get One Free" deal on a new menu item. This encourages customers to try the new product while increasing the overall purchase value. Choosing between "50% OFF" and "Buy One Get One Free" promotions involves a nuanced understanding of consumer psychology, target audience, product characteristics, and business goals. Both strategies have their merits, and the decision should align with the overall marketing strategy and objectives. By carefully considering these factors and tailoring the promotion to your specific context, you can create impactful campaigns that resonate with your customers and drive sales. #MarketingStrategy #PromotionTactics #ConsumerPsychology #DiscountDeals #SalesPromotions #RetailMarketing #ValueForMoney #BargainHunters #ShoppingSavings #ProductPromotions #RetailStrategy #BOGODeals #PriceConscious #InventoryManagement #BrandDiscounts #ShoppingExperience #CustomerEngagement #RetailSuccess #SalesBoost #MarketingTips #marketing #digitalamarketing #sales #promotions #branding

The biggest brands don't just wing it with marketing tactics. They apply proven psychological principles to drive sales and customer loyalty. Here are 6 of the most powerful frameworks brands like Apple, Redbull and Amazon used to attract customers: ▶️ Reciprocity People inherently want to repay favors and acts of giving. That's why freebies like Red Bull handing out samples work so well - it creates a desire to return the favor by buying their products. ▶️ Commitment Consumers hate jumping into big commitments right away. Start small with free trials, mini-products, or even just a 1 rupee purchase. Once they've made that little commitment, keep giving rewards to draw them in further for the big sale. ▶️Social proof We trust things that are popular and endorsed by others. Celebrity promotions, reviews, and testimonials provide that crucial social proof. ▶️Liking We prefer to buy from brands and people we actually like or at least know about. Make your brand visually appealing and align it with your customers' values to be likeable. ▶️ Authority We listen to experts and trust authoritative sources. Become a knowledgeable voice in your industry by really studying your field. Prioritize providing value over selling. ▶️ Scarcity Limiting supply creates more demand. Leverage scarcity by being exclusive and not overproducing - think Supreme's product drops. The biggest brands aren't just winging it. They use time-tested principles from psychology to ethically influence behavior. Which of these frameworks do you leverage most? PS: I’m building ZOPOXO a one of its kind 360° e-commerce solution platform. If you’re building an ecom business Zopoxo helps you with everything, literally. Feel free to get in touch with me! #MarketingPsychology #BrandStrategy #Zopoxo

The Power💪 of Anchoring in Marketing: How First Impressions Shape Decisions🎯 Have you ever noticed how the first price or feature you're exposed to influences your buying decision? That’s the anchoring effect in action—a cognitive bias where consumers rely heavily on the first piece of information offered (the "anchor") when making decisions. Marketers use this to create value perception, often without us realizing it. ▶️Industry Examples: 🔹 E-commerce: When online retailers display a product’s original price alongside a discounted one, the higher "anchor" price makes the discount seem much more attractive, driving higher sales. 🔹 Real Estate: Real estate agents might show a high-priced property first, making more affordable options seem like a better deal. 🔹 Restaurants: High-end restaurants often include premium-priced dishes to anchor customers' perception of value, making the other options seem reasonably priced in comparison. ⏩️Who Can Use This Strategy? The anchoring effect can work across industries, but it's especially effective for: ☑️Luxury goods: By showcasing premium options first, brands can justify the price of their mid-tier products. ☑️SaaS products: Presenting enterprise pricing plans initially can make lower-tier plans appear more affordable. ☑️Consumer goods: Retailers offering “compare to” pricing, showcasing how much less expensive their products are versus competitors. Anchoring is a subtle but powerful tool that can give your marketing strategy a significant edge by shaping perceptions and influencing choices. What strategies are you using to anchor your audience? Share your thoughts below! ⬇️ #MarketingStrategy #AnchoringEffect #ConsumerPsychology #SalesTips #EcommerceMarketing #BusinessGrowth #PricingStrategy #PsychologyInMarketing

Great read: Our CMO Martin Renaud chats with The Wall Street Journal about our strategy of continuous brand reinvestment to fuel long-term, sustainable growth while driving consumer loyalty. He also shares important insights on the future of #AI to advance #marketing analytics, customer engagement and product personalization. #TeamMDLZ