Sampl’s Post

🤔 Want to know what your customers think about... life, the universe, your latest product launch? With YouGov Surveys, you can target the customers of more than 1,500 brands with rapid-response surveys. Powered by our panel of more than 24 million consumers worldwide, YouGov Surveys lets you get real opinions from real customers, real fast. 👉 Start surveying: https://okt.to/1kAIKl #marketresearch #audienceinsights #Surveys #YouGov

Have you had a hard time hitting monthly minimum requirements with other ID providers? Even if you reach the high spend thresholds, are you happy with the customer service experience? AudienceDesigner by Semcasting (ADS), allows marketers to manage the campaign end-to-end in one workflow – first-party data onboarding, third-party data, lookalike modeling, audience design, segmentation, deployment, and attribution. We have no monthly minimum requirements, so #agencies and #brands can leverage ADS on an as-needed basis. We want to make identity resolution more accessible. Check out CEO & founder Ray Kingman’s Marketecture Media.tv interview with Ari Paparo where Ray details the company’s identity platform for verticalized clients in healthcare, B2B, financial services, politics and other segments! Watch now: https://lnkd.in/gQ2kaMEx

🤔 Want to know what your customers think about... life, the universe, your latest product launch? With YouGov Surveys, you can target the customers of more than 1,500 brands with rapid-response surveys. Powered by our panel of more than 24 million consumers worldwide, YouGov Surveys lets you get real opinions from real customers, real fast. 👉 Start surveying: https://okt.to/2fEhzL #marketresearch #audienceinsights #Surveys #YouGov

Turn to your first-party data to fill in the gaps and communicate your messaging with precision. bit.ly/4anW8ka #thirdpartycookies #firstpartydata #cookiedeprecation #marketingcookies

Join the Commerce Grid team for a special Q&A edition of the #GridGuide webinar series, where Criteo's Phil Huxford will chat with Lotame's Eli Heath and Corrie van Hemert for a detailed data deep-dive. During this insight-packed 45-minute webinar, you'll learn: ➡️ How Lotame's custom data packages, activated via Commerce Grid, drive real results. ➡️ How to supercharge your supply packages with Lotame data for even more granular targeting. ➡️ The ways Lotame's Panorama ID enhances data solutions for cookieless scalability. Secure your spot today 👉 https://bit.ly/3WC0Ner

A foundation of high-quality data is key to achieving meaningful interactions with your audience. Learn how our data management solutions can help you target consumers more effectively in 2024: https://bit.ly/3NpM9kW #datahygiene #firstpartydata #dataintegration #multichannelmarketing

Curious about transforming how brands and retailers view in-store impressions? Check out Vibenomics, a Mood Media company latest whitepaper, below. It explores navigating in-store audiences and consolidating data for more accurate insights 📄 🔗 https://bit.ly/4cqiWBb #RetailMedia

#TMRE23 is just around the corner, and I'm thrilled to be among some amazing speakers! In Denver, in just 2 weeks, I'll be speaking on "Capitalizing on Consumer Demand at the Micro Level." If you're curious about how tracking timely consumer insights at scale is connected to the success of the Temu shopping app (which is used by half of Americans), make sure to secure your slot! I'll be explaining how to implement consumer intelligence data at scale—how to track what consumers are searching for on Google and marketplaces, and, more importantly, how to interpret these searches within the context of the shopper journey and 'jobs to be done' theory. I personally believe adopting new methodologies in gathering consumer insights right now is just about to disrupt or be disrupted. See you in Denver! #ConsumerInsightsAtScale #ConsumerIntelligence #DemandAnalysis #Temu #NGM #Similarweb #bestdigitaldata

Want to learn more about the critical role of seed data sets? Their important role in #CTV and reaching a very specific audience? Curious about the 1-in-60 rule in data-driven advertising? If so, then check out this new and informative article from Emily Kistner, Adstra's Director, New Business & Identity Solutions, in Digiday. Click here https://lnkd.in/eTh5AM4Q to read it all! #connectedtv #firstpartydata #data #digitalmarketing #identityresolution

Audience addressability and identity resolution have become increasingly difficult due to increased fragmentation and signal loss. As a result, the value of publishers' 1st party data is increasing as marketers look for more accurate/reliable sources of truth. This new report looks at how publishers can design, develop, execute, and optimize a first-party data strategy. #FreeWheelEmp https://bit.ly/3zVN7S7