Sam’s Club Member Access Platform (MAP)’s Post

3P commerce provides brands and retailers with new ways to engage consumers through targeted ad placement. Learn more by downloading Rithum's “Tap Into the Retail Media Boom: Maximizing Profitability,” here: https://ow.ly/9Thq50TLMab #RetailMedia #3PCommerce #Profitability

Did you catch EMARKETER's report on digital ad spending forecasts and trends last week? Principal Analyst, Yory Wurmser explores which industries are propelling digital ad spending growth in the US. Read more about: 🔴 the digital ad market being buoyed by both retail supply and demand 🔴 digital advertising experiencing a broad-based rebound 🔴 retail and CPG becoming buy-side behemoths 🔴 retail's effect on the sell side soon rivaling its buy-side impact 🔴 the mix of search/display continuing to stay remarkably stable 🔴 retail lagging in video ad spending despite growth 🔴 retail and CPG helping social media continue its rebound. #digitaladspend #advertising #retail #cpg #search #display #video #socialmedia

Yesterday I had the chance of catching up with Dom Perkins, one of the "greats of media" who moved into ad tech. In the case of Dom, closely tied to retail media. Besides the pleasure to reconnect, our conversation touched a couple of very important subjects in the relationship between retail / e-commerce and traditional media: - How to make sure the user is engaging with the retailer (including purchasing), starting from an ad, while not moving away from the media owner's environment? - How to build a quality media environment for retail media audience extensions? Worth checking Dom's proposition as part of a broader audience-centric monetisation strategy. I also wrote about the relationship between traditional media and retailers on Adexchanger a few months ago (link in the comment below). #media #retail #retailmedia #advertising #monetisation #strategy #userengagement #userexperience

The growth of retail media networks highlights a transformative shift in advertising, as retailers use their own channels to tap into valuable shopper data. Media owners, adapting to a world without third-party cookies, are finding success through direct brand collaborations using first-party data. At SocialSign.in, we enable seamless integration of Wi-Fi marketing strategies that cater to this evolving landscape. This approach is reshaping how we engage and connect, offering a glimpse into the future of advertising. https://lnkd.in/grg_xzTx #RetailMedia #InnovativeAdvertising #FirstPartyData #AdvertisingTrends

With the global advertising and marketing space expected to reach $786.2 billion by 2026, it is becoming increasingly important for retailers to master the art of digital advertising to stay ahead. At the forefront of this revolution are ad networks, a pivotal tool for both advertisers and publishers. They not only enable advertisers to effectively target and engage with their desired audience but also offer publishers a lucrative avenue to monetize their available ad space. But how does an ad network work? To find out, check out our blog. Link in comments! #adsmanager #ecommerce #retail #adnetwork

Our CEO, David Pollet's perspective on the future of #retail media was featured in ADWEEK. Check out the full piece to learn more about how #marketers can utilize the #adstock effect to gain a more nuanced understanding of their #advertising efforts over time, and across channels. #mediastrategy #attribution #adtech https://lnkd.in/eXqruaPs

I can attest that I know little about advertising, but if I was the person signing off on a Super Bowl ad, I certainly would want it to perform quite well. Intrigued by our post, I searched for the top and bottom performing ads and watched them. I found the Bass Pro Shops ad interesting and the Kia ad not compelling or motivating, but that's just my tastes. Read the blog post bellow if you are interested in how certain brands performed after their 2023 Super Bowl ads, based on foot traffic analysis. In Unacast's latest blog, we explore post-Super Bowl foot traffic data for major brands that advertised during last year’s game, including Bass Pro Shops, Dunkin’ Donuts, Jeep, Kia, Skechers, and T-Mobile. The data speaks volumes about the immediate impact of these Super Bowl ads on consumer behavior. As we gear up for the 2024 Super Bowl, these insights are crucial for marketers. How can your brand harness the power of advertising and translate it into tangible foot traffic? Read the blog to discover which brands saw a surge in foot traffic and which faced challenges in attracting consumers after the Super Bowl: https://okt.to/CN90tV #SuperBowlAds #FootTrafficAnalysis #LocationIntelligence

72% of marketers say they use CTV in their holiday campaigns because — when used alongside channels like social and display advertising — it can significantly drive incremental lift. 📈📈📈 CTV stands out as a foundational channel for holiday marketing campaigns, but its true strength lies in how it integrates with other channels like social, search, and more. Check out our latest blog to learn how to build a multichannel holiday strategy that’s built to win. https://hubs.la/Q02T0nWb0 #Holidays #CTV #PerformanceTV #PerformanceMarketing #Advertising #BFCM #MarketingStrategy #PaidSocial #PaidSearch

Measure the impact of your clients' offline advertising sales, understand cross-channel purchasing journeys, and discern audiences with different purchasing patterns online and offline. Discover the new AMC 3P Paid Feature NCS CPG Insights Stream, now available in the US: https://ads.amazon/4dISfst