Samsøe Samsøe’s Post

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To mark the arrival of our PA24 collection, we are exploring its casual as well as eye-catching styles with the Daily Life campaign – a conceptualised version of everyday scenarios. Sparkling silhouettes and denim-on-denim looks are shown besides objects, modern pieces are contrasted with retro ones, and styles that match the setting are juxtaposed with ones that seem out of place for the situation at hand. The collection encompasses both the timeless essentials we are known for as well as exciting styles such as sheer dresses and tops with recycled sequins and vibrant patterns on classic menswear shirting. Crafted with high summer in mind, swimwear and lightweight designs stand at the centre of the line and are completed with perfect layering pieces to accompany the wearer across any time of day, weather, or occasion.

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