Samsonite APAC & Middle East’s Post

🚀 Co-branding is thriving in China across various sectors like food, fashion, and entertainment, boosting sales and brand visibility. 💡 Overseas brands collaborate with local entities to enhance reputation, gain consumer trust, expand market reach, and demonstrate values like sustainability and cultural respect. 🏆 Examples like HEYTEA-Fendi and Winona-The Walt Disney Company demonstrate successful co-branding, integrating products, cultures, and marketing strategies effectively. ❌ Instances like White Rabbit-SK-II highlight the importance of strategic alignment, innovation, and understanding consumer perception in co-branding efforts. 🛠️ Choosing the right partner, timing, cultural integration, and crafting a coherent marketing message are essential for successful co-branding in China, requiring careful planning and market research. Read more about co-branding strategies in China: https://lnkd.in/gwAKsu_S #DaxueStories #luxurymarket #luxury #branding #culture #Chinesemarket #cobranding #marketresearch

VIRTUE Worldwide APAC’s remit will include managing the strategy, creative, production, and distribution of Toyota Motor Asia Pacific’s ‘Move Your World’ campaign, which will cover launch activation, regional brand assets, and a cultural programme. Jaja Ishibashi, general manager at Toyota Motor Asia Pacific, said, “We want to also be able to establish a brand that is associated with movement, excitement, and experiences that are relevant to both the present and the future. Virtue APAC was appointed because of their aptitude at navigating and positioning businesses inside culture, offering a novel and forward-thinking perspective that is aligned with our own.” Lesley John, managing director at Virtue APAC, also shared, “Asia is the most dynamic and optimistic region in the world, and Virtue is honoured to have been entrusted to share Toyota’s ‘Move Your World’ story, drawing on our extensive capabilities to help brands find an authentic role and voice at the epicentre of culture, to position Toyota for future success with audiences across the region.” #marketing #agencymandate #brandcampaign ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The 2024 China Brand Marketing International Summit in Shanghai took place today, May 10th, where the spotlight was shed on the power of Chinese brands worldwide. Key topics like brand development in the #NewEconomy, #GlobalExpansionStrategies, and #EffectiveCommunicationMethods took center stage. Joss Roulet, representing #Billups, shared a decade of insights on China's global brand scene. #ChinaBrands #ChinaBrandMarketingInternationalSummit2024

Press events are critical to the success of global brands, particularly when a brand takes a foothold in Asia. https://lnkd.in/eWQJXrWV #globalbrands #brands #branding #brand #globalbrand #pressevent #press #eventprofs #eventindustry #exhibitionindustry #exhibitprofs #meetingprofs #meetings

Hang Seng Bank has topped YouGov’s biggest brand mover list in Hong Kong for July 2024. The bank made gains in six out of 13 #YouGov BrandIndex metrics in terms of aided brand awareness, #AdAwareness, and corporate reputation. Following closely behind is Samsung Electronics, showing growth in six out of 13 metrics across the #media and #communication, brand perception, and #PurchaseFunnel categories. #BrandMovers

Despite losing eight percent in brand value, MTN has maintained its position as the most valuable South African brand. Quote: Sampson said that brands like MTN, Vodacom, Standard Bank, and Absa have also nearly doubled their brand values since 2016.“ Time and time again, our findings underscore the critical need to prioritise brand investment as a strategic imperative, safeguarding companies’ brand as a valuable asset for the future.” Takeaway: It takes investment to build, sustain and protect corporate reputation (brand reputation being one element, stakeholder and organizational reputation being the other)

Calling on international brand management and marketing experts! I'm currently doing research and would love your insights on a few questions: * Which global brands have successfully adapted their branding strategy to new markets? How did they do it? * I'm also curious about non-African brands that have effectively "Africanised" themselves by localising their brand strategy to the African market. * Finally, which brands have been successful across multiple African countries? Any insights or sources on these topics would be greatly appreciated.

This Thursday, 21 March in Singapore, our APAC COO, Josh Gallagher, and The Coca-Cola Company's Joy Orteza, will speak at the Brand Safety Summit Asia in the session on 'Understanding Campaign Planning with Consumer Safety in Focus', moderated by Brand Safety Summit Series' Rob Rasko. 💡 With many brands up to speed with 'black-and-white' approaches to brand safety, many are now turning their attention to brand suitability. Why does suitability matter? To maintain a pristine brand image, many advertisers have historically relied on basic keyword-driven checks to ensure their ads don’t appear alongside content deemed unsafe or inappropriate. While the technology used may help to protect the average brand’s image, many brands with more responsible marketing policies require a nuanced approach to digital deployment. This may take into account how they market to children, how they use consumer data in the most privacy-compliant manner, sustainability objectives, or being conscious of supporting representative editorial content. Responsible marketing is now part of many brands' DNA and making suitable choices in how they advertise in digital environments has the ability to build positive equity with their consumers. ✅ Find out more about the event and session below. 👇 #breakthroughthinking #brandsafety #brandsuitability #BrandSafetySummit The 614 Group GroupM

This Thursday, 21 March in Singapore, our APAC COO, Josh Gallagher, and The Coca-Cola Company's Joy Orteza, will speak at the Brand Safety Summit Asia in the session on 'Understanding Campaign Planning with Consumer Safety in Focus', moderated by Brand Safety Summit Series' Rob Rasko. 💡 With many brands up to speed with 'black-and-white' approaches to brand safety, many are now turning their attention to brand suitability. Why does suitability matter? To maintain a pristine brand image, many advertisers have historically relied on basic keyword-driven checks to ensure their ads don’t appear alongside content deemed unsafe or inappropriate. While the technology used may help to protect the average brand’s image, many brands with more responsible marketing policies require a nuanced approach to digital deployment. This may take into account how they market to children, how they use consumer data in the most privacy-compliant manner, sustainability objectives, or being conscious of supporting representative editorial content. Responsible marketing is now part of many brands' DNA and making suitable choices in how they advertise in digital environments has the ability to build positive equity with their consumers. ✅ Find out more about the event and session below. 👇 #breakthroughthinking #brandsafety #brandsuitability #BrandSafetySummit The 614 Group GroupM