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72% of U.S. Households are reachable by CTV and 4 out of 5 CTV viewers watch ad supported content...What's your CTV strategy? Checkout the guide below from our brilliant marketer, Katie Gargano!

Did you know that the average U.S. household has 22 connected devices? This means that advertisers have more opportunities than ever to connect with their audiences on their favorite platforms and devices. One of the most powerful and fastest growing channels that advertisers can leverage today is advanced TV. Check out our educational guide for a comprehensive explainer on advanced TV, how it works, and what to consider to successfully leverage it and drive campaign impact: http://bit.ly/477T1vx #advancedTV #ConnectedTV #ott

Cord Cutters News questioned almost 2,000 of our readers about how they cut the cord earlier this month. According to the Fall study, Roku is the clear leader in the realm of cord cutting, with nearly twice the popularity of its next competitor, the Amazon Fire TV. #Radiant #technology #services #business #ott #ctv #appdevelopment #growth #channels #tv #follow #likesforlike #streaming #development #events #consulting #partnerships #data #partners #advertisers #content #strategy #live #broadcasting #brands #advertising #tech #VOD #network #television

CONNECTED TV GROWTH The inflection point for #connectedTV could have been the pandemic and our behavioural pattern but definitely that’s catapulted into making Connected TV is a key component in almost all media plannin For the US market alone that number is already standing at $25 Billion which is absolutely huge abd there’s that increase that we’re seeing across all markets The reason why I chose to pick up a US statistic is that while its always a lead market the followers across in APAC and others markets clearly see the same trend There’s a lot of companies doing their bit here too innovatively making it interesting for the #brand while the customers are already there using new hardware from Sony, Samsung, LG, Google and more and the good old television box in our homes has made change for this new Connected TV Content companies and platforms like YouTube are big catalysts to this growth which are constantly driving more time spend Would love to see how these numbers look from an Indian- APAC perspective Prabhvir Sahmey Siddharth Dabhade Bhaskar Ramesh

Do you want to target new home shoppers with a full-screen TV experience during prime viewing hours? BDX’s Connected TV engages home shoppers across their smart TVs and connected devices. Check out our video to learn more. #connectedtv #homebuilders #leadgeneration #homeshoppers #newhomemarketing

Do you ever suffer from choice overload when you’re looking for something to watch? This is a big part of the reason FAST TV is having such a boom. A report from Samsung Ads earlier this year predicted it would be a $480 million market in Australia by 2027. FAST (Free Ad-Supported) TV is curated channels based on themes and genres that looks a lot like old-school linear TV. And @Nine is betting big on the segment, with their CMO Liana Dubois telling Mi3Australia that FAST channels mark a “tipping point and transition moment” for total TV, and that the network has plans to create more FAST channels to cater to viewer niches like reality TV (link in the comments). This is great for advertisers, and for audiences, it means true addressability through a mass medium.

It seems like every media vendor is offering OTT now, but do you know exactly what you're getting? Here are some important questions to ask your rep before investing in Connected TV... 1. What percentage of my ads will run on TVs compared to mobile and other devices? 2. Can you provide on-site visit tracking? 3. Do your reports show actual completion graphs? 4. Can you provide a QR code and track it with my OTT campaign? 5. What is the average time spent with OTT each day?

"Hey folks, NextGen TV is stepping up, expecting 10M devices in US homes by end of 2023! 📺 It's been a rocky road with patent disputes, but new rules won't solve old probs. NYC broadcasters bringing NextGen to big screens despite challenges. Models by Hisense, LG, Samsung, Sony widely available, retailing from $599. Free OTA TV's gaining traction, 50M households expected to have an antenna by 2025. 📡 Check out new launches, devices, and marketing campaigns at https://lnkd.in/gjwqAn54 for the latest NextGen TV goodness. Enjoy the wave of the future, folks! #NextGenTV #TechNews"

Is it all over for TV as a major medium as people spend more and more time on their mobile devices? It turns out that although mobile keeps winning share, TV watching is holding up pretty well. While traditional TV lost over 12 percentage points of its media share in the last 6 years, much of that is just people switching to connected TV. Across traditional and connected devices, TV is down just 2 percentage points of media time from 2017 and 2023. Looks like there’s still a time and place to sit back and watch video on a bigger screen and an opportunity for marketers to reach people there. #digital #media #advertising #marketing

Is the growth of AdTech just another device evolution? 🖥 | 📱 | 📶=📺 Two decades ago, desktops led digital investments; a decade later, it was and still is the era of mobile devices. Today, the spotlight is on connected TVs. As a marketer, if your traditional TV budget hasn't shifted to connected TV, it's worth reconsidering your approach in reference to reach, frequency, and measurement. DV360 can help you plan, buy, and measure your CTV investments. This video guide might help you further! #AdTech #DigitalMarketing #ConnectedTV #DV360 #MarketingStrategy https://lnkd.in/e8Gg-j2f