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🚀Explore the Future of Media! 🌐 According to Dentsu and e4m Digital Advertising report 2024, Teads, a leading global media platform, is set to release its much-anticipated report, "Tech Themes 2024: 5 Key Media Topics Shaping the Industry." Swipe to know what the report is going to talk about in detail. Adapting to these trends will not only keep you relevant but position you as a forward-thinking player in the dynamic world of media. Let's spark a conversation on how these trends resonate with your experiences and strategies! #mediaevolution #trends2024 #futureofmedia #digitalinnovation

**Calling all programmatic advertising peeps! ** Want to unlock the hidden potential of your team? Join IAB Europe's upcoming webinar on Diversity, Equity, and Inclusion (DE&I) in programmatic advertising. Here's the deal: Industry experts are spilling the tea ☕ on how DE&I boosts creativity and attracts top talent. Learn practical strategies you can actually use in your daily work. Hear real success stories that will inspire you to make a difference. Basically, it's all about building a stronger, more innovative programmatic advertising world. Ready to jump in? Register now:  #DEI #ProgrammaticAdvertising #webinar #IABEurope

At the 46th FIPP World Media Congress, revenue diversification and innovation was a central theme. Key takeaway? As Time Out Market ably demonstrates, the only limit to revenue diversification is a publisher’s imagination and bravery. Full feature: https://lnkd.in/dzRhGp8s A few key quotes: 🚀 Michelle Myers, Global Chief Revenue Officer at licensing specialists Wright’s Media, “Everyone has some kind of content that is licensable.” 🔥 Dotdash Meredith’s CIO, Dr Jon Roberts, “By ensuring that there are no bad ads on our sites, we have demonstrated that fewer, well-placed ads can generate more revenue.” 🍃 Julia Petersen, Vice President of Pricing and Sales Business at Axel Springer’s Hy, “You mustn’t overwhelm your audience with pricing options”, adding, “Your default setting must be ‘opt-in’.” 💰 Juan Señor, President, Innovation Media Consulting, “The perceived value of bundles far exceeds their costs.” 📢 MIT Sloan Management Review’s Deb Gallagher, “You must convey value and explain to your customers clearly and simply the proposition. You might have just one sentence….get it right!” Cobus Heyl Dr. Bastian Schwithal John Schlaefli Andrea Cooper Carlotta Serantoni Joice Pilatti Michelle Spata Myers Alastair Lewis Sylkia J. Cartagena #media #monetisation #revenue #diversification #innovation

Marketers are our fastest-growing member profile (+367%) as they recognise us as a preferred partner for their business objectives. Read our 2024 AGM summary to find out more about our membership. #DigitalIndustry #Transformation #CollectiveProgress

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

🌍 As the European advertising sales house that provides a simplified gateway for international and local brands, we will continue to extend this approach to more markets. 💡 “Impactful content will only bring us so far: We need AdTech innovation, as through the AdTechMadeInEurope cooperation. Moreover, national sales houses are making losses because of two factors that need to be tackled: The reality that many budgeting decisions are more often being made on an international rather than national level, combined with the fact that a vast majority of SMEs invest into US platforms instead.” – Dr Oliver Vesper 👉 As our Deputy CEO and CDO Dr. Oliver Vesper talked about the importance of platforms during the Austrian Media Days, many interesting and insightful topics were raised and conclusions found. Here is a sneak-peak of the successful event! Thank you Bernhard Albrecht, Sandra Gruner, Harald Kräuter, Clemens Pig, Ute Stadlbauer and Silvia Grünberger for this fantastic panel. #ÖsterreichischeMedientage #AustrianMediaDays #AdTech #platforms

IAB Tech Lab turn 10 years old this year - and remain fundamental to the collective future success of the advertising industry from a technical perspective. Over the past few years, under the leadership of Anthony Katsur, IAB Tech Lab have kicked off each calendar year with a roadmap and list of core priorities. In this article IAB Australia reviews the list and provides a bit more information and guidance in and around each key topic. https://lnkd.in/gx_XwhV6 Many thanks to Tony and his team (Shailley Singh, Jill Wittkopp, Hillary Slattery, Rowena Lam, Katie Stroud, Jarrett Wold, Colleen Shields, Mayank Mishra & Jared Moscow) for all their hard work over the last decade - and into 2024. #onlineadvertising #digitalmarketing #omnichannelmarketing

The rise of MFA (Made For Advertising) and AI synthetic content is posing a challenge for the advertising industry. Check out DoubleVerify Global Insights Report to review local trends in your region. Please reach out to our team if you have any questions or would like a deeper dive. Sophia Warren Susie Mather Trisia Wiecek David Shen Alyssa Tan Cecilia Xue Jisoo Kim Neil Anderson James Whitbread Lena Lepojevic

Let’s work together to make every programmatic dollar count. Join us at the ANA Masters of Marketing in Orlando - Booth 31 The findings from the ANA Programmatic Media Supply Chain Transparency Study make it clear that transaction costs and media productivity losses are taking a major toll on brand budgets. With 35% of media productivity slipping away, brands are not getting the full value of for what they invest.    At the ANA Masters of Marketing in Orlando, we’re continuing the conversation on how to fix this. Visit TAG TrustNet at the Exhibitor Hall Booth 31  - Learn how our independent US and Global Benchmark can help you evaluate, optimize, and increase working media.  - Explore ways to reduce waste and improve transparency in your programmatic supply chain.  - Discover the value of having log-level data at your fingertips.    For more information or to set up a meeting, contact us at info@fiducia.eco   #programmaticmedia #adspendoptimization #mediasupplychain #ANAConference #digitaladvertising #supplychaintransparency #mediaefficiency #ANAMasters2024 #workingmedia #adtech #Fiducia #TagTrustNet

Picture this... A world where you reach the specific audiences that are right for you, whichever screen they're on. Enter: Audience-Based Buying. Learn why advertisers are shifting to this future-proof method. See how small local businesses are unlocking revenue with this strategy. In this webinar, Spectrum Reach's David Shellhorse, Director of Field Research, is joined by VAB's Jason Wiese, SVP, Director of Strategic Insights. Watch here: https://lnkd.in/gyr9qbYH