Samsung Ads’ Post

📣 Check out our case study from Vodafone! Vodafone successfully drove incremental reach with Samsung's CTV supply through Adform. 🚀 With the rise of on-demand viewing habits, Vodafone wanted to reach viewers who don't typically watch traditional TV. Adform's integration with CTV vendors, including Samsung, provided Vodafone with access to a wider audience that spends more time on their favorite streaming services. Curious to learn more about how Vodafone achieved this? Check out the attached case study to discover the other ways Adform has driven value for leading brands. Here is the link to the case study: https://lnkd.in/dcGVxKya #CTV #advertising #digitalmarketing #casestudy #Vodafone #Samsung #Adform

Quite a striking chart from the US. These trajectories suggest ad spend through connected devices will overtake traditional linear adspend by about 2027 or 2028. Whilst spend on linear TV ads remains very significant, this highlights very clearly the challenge facing legacy TV networks as the numbers of competitors for CTV dollars is much larger and continues to grow. Hard to argue that this trend won't be replicated in Australia, albeit with slightly longer timelines perhaps. It is also a challenge for the AU government as most streaming services will be owned by offshore companies. Where to strike the balance between allowing market forces to play out versus ensuring a vibrant future for a key domestic industry??? Source: eMarketer, Axios

Not so "HOT TAKE" Derek Evans! Every full service ad agency needs to be taking advantage of CTV...in this new world of streaming...Streaming is KING!! 👑 Here are some reasons to advertise on CTV: 💡 46% of adults say they trust products/services seen on CTV ads more than social, which sits at 19% 💡 73% of CTV watchers prefer free ad-supported content versus paying for it 💡 88% of US households have at least one CTV device (Apple TV, Samsung Smart TV, Roku, etc), up from just 6% a decade ago 📈 💡 US Connected TV ad spend is 3x since 2020 ($30B+ 2024) 📈 What's stopping you from running on CTV? Let's talk! DM me "CTV" to find out more about Vibe's mission to help make CTV advertising simple and affordable. #DigitalMarketing #FullServiceAgency #CTVAdvertising #StreamingTV #Marketing #VibeCo

Every full service agency should offer Streaming TV (hot take?). It's never been easier, more affordable, or more open to SMB than now (especially with Vibe, just sayin). Some stats! 🎃 46% of adults say they trust products/services seen on CTV ads more than social, which sits at 19% 🎃 73% of CTV watchers prefer free ad-supported content v paying ( 😯 ) 🎃 88% of US households have at least one CTV device (Apple TV, Samsung Smart TV, etc), up from just 6% a decade ago 🎃 US Connected TV ad spend is 3x since 2020 ($30B+ 2024) If you want to talk about how Vibe makes this affordable and quick, DM me "CTV" #fullserviceagency #advertising #marketing #CTV #performanceTV #StreamingTV

CTV audiences continue to proactively lean into FAST services. This is great to see, more choice for streaming audiences, and more addressable inventory for CTV ad buyers. Great job Samsung TV Plus 👏 #CTV #Streaming #FAST #Programmatic

According to Campaign US, streaming TV continues to dominate, with a 40% increase in streaming time in June, pushing connected TV (CTV) to its highest share of TV usage ever. As consumers increasingly shift to CTV, advertisers are taking notice, with 56% of marketers now identifying it as the top consumer trend, surpassing even AI in importance. 📺 Read the full article here → https://lnkd.in/eWKbUsDX   At Experian, we can improve CTV advertising with data and identity solutions that provide accurate cross-channel reach and measurement. Our recent partnerships with Samsung Electronics, Madhive, Roku, Cadent and Ampersand integrate Experian’s audiences in leading CTV platforms.     As CTV continues to rise, how can advertisers best use data and innovative formats to engage audiences in this shifting environment?    Learn more about Experian's TV advertising partners here → https://lnkd.in/dYYx25Ba   #CTV #MarketingInnovation #AdTech #Experian

CTV advertising is currently on top of the list of brands' choices to increase their brand voice on big screens. Let's first understand what CTV is in a simple way: Connected TV, often referred to as simply CTV, is television programming that is consumed on a television set and delivered through the internet. Let's understand with example , if Watching YouTube videos on your television set via a internet connect /Google Chromecast device is CTV. Watching Apple TV+ via an streaming device is CTV. Binging entire seasons of any popular Seasons through the Netflix app that came installed on your #samsung smart TV or #xiaomi is CTV. As long as it’s streamed through the internet and watched on a television console, it’s considered CTV. Definitely one question come from most of the audience is what is the difference between OTT & CTV because both are act like same but OTT, or over-the-top television, is slightly different from CTV. OTT is a broader term used to describe digital video streamed on any device — desktop, mobile, and, yes, a television set. CTV is a subset of OTT. #programmatic Samsung Ads APAC Xiaomi India #ctv Google Ads #digitalmarketing #ctvadvertising

#DTH services lost approximately 1.32 million pay subscribers in mere 3 months. What do you think where these subscribers are going? The convergence of smart technology, improved connectivity, and user-friendly interfaces has made streaming content over big screens easier and more accessible than ever before. As a result, OTT and streaming services are replacing traditional TV viewing experience with a new and rich digital TV experience. https://lnkd.in/gB-h9TgF

Introducing Google TV Network 👀 It's a new advertising network from the recently launched Google TV. Google TV powers TVs and streaming devices from top brands such as Sony, Hisense and TLC and offers in-streaming video inventory across more than 125 channels. The network currently offers staple CTV ad formats, including non-skippable and 6 second bumper ads and is currently available directly through Google Ads and Google Display & Video 360. Brands can plan, buy and measure the Google TV campaigns alongside your existing digital videos. The latest development from the tech giant offers brands and business a new way to reach and engage with their audience and some brands are already taking advantage of the new offering. Are you? #everysearch #searchiseverywhere Read more at: https://lnkd.in/gnJ3JCF2 📸: from Amit Ghorawat's Google Ads Blog

GroupM and Samsung Ads and a look on QR codes in TV advertising. Smart TV's have provided new marketing opportunities, as highlighted by a study from GroupM and Samsung Ads, emphasizing QR codes. The study surveyed 3,109 German consumers aged 18-69 who used internet-connected Smart TVs for streaming in the past four weeks. Key learnings: -Smart TVs are the center of video entertainment. -These offer advertisers new contact options, primarily via the homescreen. -In general, the acceptance of advertising in the streaming environment is increasing. In German: https://lnkd.in/edN9b_gp