"In the midst of chaos, there is also opportunity." – Sun Tzu, Chinese general and strategist
Story Time ✨🥹:-
I recently wrapped up my first project in the entertainment sector, and it was nothing short of a whirlwind!
Tasked with leading the PR strategy for a major event, the stakes were high from the start.
Excitement quickly turned to concern when initial media interest in the press release was low. But a breakthrough came when I secured my first coverage with a major wire publication—a personal win.
Next came media invitations. We were expecting strong attendance, but then came the twist—one of the key personalities couldn’t make it. We had to adjust quickly, and media interest dipped. To complicate things further, just a day before the event, a top director canceled planned media interactions due to scheduling conflicts. This caused some panic, as many journalists were attending specifically for that.
On the day of the event, the pressure was palpable. Thankfully, with the support of my team, we navigated the hurdles. From last-minute adjustments to ensuring media interactions went smoothly, it was a true test of adaptability and teamwork.
The final challenge came post-event, with the press announcement delayed amidst tight deadlines. Despite that, we achieved strong media coverage.
In the end:
38 media attendees, 15 interactions, and 41 total coverages!
This experience taught me the importance of quick thinking, teamwork, and perseverance in the face of challenges.
#PR #Entertainment #Newlearnings #Teamwork #EventManagement #Leadership #Resilience
Morning Star BrandCom
Senior Director, Head of Strategic PR at Samsung Electronics America
2moThank you for putting this together! Screaming crying reliving it all over again 🥰