Samsung Electronics, in collaboration with the International Olympic Committee – IOC and Olympic Broadcasting Services (OBS), has announced a groundbreaking initiative to transform the broadcast experience of the Paris 2024 Olympic Games. Utilizing the advanced capabilities of the Samsung Galaxy S24 Ultra, viewers and fans will enjoy unprecedented access to the historic Opening Ceremony on the Seine River and the Olympic sailing competitions.
As the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, Samsung will leverage its cutting-edge mobile technology and 5G connectivity to capture and share first-of-its-kind footage. Over 200 Galaxy S24 Ultra devices will be installed on 85 athlete vessels during the Opening Ceremony, providing high-quality HDR footage streamed via a private 5G network powered by Orange. This initiative underscores Samsung’s commitment to delivering an immersive and connected experience for fans worldwide.
In addition to the Opening Ceremony, Samsung will deploy the Galaxy S24 Ultra on competition boats during the sailing events in Marseille. This innovative approach will offer fans an intimate and thrilling perspective of the races, enabling them to experience the excitement alongside their favorite Olympians. Months of research and development have ensured the highest video quality and connectivity performance, addressing the challenges posed by various water and weather conditions.
Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, emphasized the importance of meaningful connections. "We’re honored to be working closely with the IOC and OBS to provide high-quality footage that will be part of a series of firsts at Paris 2024," she stated. This pioneering partnership aims to bring the spirit, action, and emotion of the Olympic Games closer to millions of fans, evolving the way they experience this iconic event.
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