Samsung Display’s Post

Sure, #CTV is great and all, but you can't deny its issues. #Audio brings the incremental you've been looking for, but never knew where to find it. CTV, linear TV, AM/FM, social media… if this is what your #mediamix looks like, you're missing one crucial ingredient: audio. 🎧📊 The proof is in our latest report. Get it now: https://bit.ly/481sReP #tv #radio #socialmedia #incrementalreach #marketing #advertising #mediaplanning #newreport #marketinginsights

Discover how homecare agencies are addressing their scheduling challenges with HHAeXchange's case broadcasting tool. Say goodbye to stressful, last-minute scrambles for shift replacements. Learn more about this feature and how it can ensure client care and satisfaction: https://ow.ly/sK0I50QyT3T #HomecareScheduling

IS LINEAR TV'S REACH REALLY PLUMMETING? In the next weekly Alert report we will be sending to our MDI Direct subscribers we review some findings which appear to show huge losses in reach attainment for various broadcast TV networks and cable channels compared to ten years ago. And it's true, such losses have, indeed, occurred. Which is hardly surprising with so much cord cutting that has transpired in recent years and the rise of streaming as an alternative to linear TV. However, when the data is examined from a media planner's point of view, quite a different picture emerges as combinations of TV networks and cable channels continue to attain high reach levels---though not as high as previously. In short, the greatest decline for linear TV has been in frequency, and less so in reach. Yes, we are watching fewer linear TV channels than before but this does not mean that an advertiser can't reach quite a lot of us using "legacy TV". If you like to delve beyond the headlines and get the real picture, this is the kind of reporting that you will appreciate---but to get these kinds of insights to jog your mind you need to subscribe to MDI Direct. Check us out using this link: https://lnkd.in/esnmHn3

IS LINEAR TV'S REACH REALLY PLUMMETING? In the next weekly Alert report we will be sending to our MDI Direct subscribers we review some findings which appear to show huge losses in reach attainment for various broadcast TV networks and cable channels compared to ten years ago. And it's true, such losses have, indeed, occurred. Which is hardly surprising with so much cord cutting that has transpired in recent years and the rise of streaming as an alternative to linear TV. However, when the data is examined from a media planner's point of view, quite a different picture emerges as combinations of TV networks and cable channels continue to attain high reach levels---though not as high as previously. In short, the greatest decline for linear TV has been in frequency, and less so in reach. Yes, we are watching fewer linear TV channels than before but this does not mean that an advertiser can't reach quite a lot of us using "legacy TV". If you like to delve beyond the headlines and get the real picture, this is the kind of reporting that you will appreciate---but to get these kinds of insights to jog your mind you need to subscribe to MDI Direct. Check us out using this link: MDI mediadynamicsinc.com

Are Advertisers Ignoring Audio Ad Opportunities?   It seems that all of the attention in medialand these days is focused on TV in its evolving forms, but there are other options, like audio. This week’s MDI Alert presents some recent findings about how listeners split up their audio time by platform as well as a short back story of what's happened to audio since the advent of TV. If you want to keep in touch with the bigger media picture, this report is one you shouldn't miss. It can be accessed for only $95 via the link below. While you are there, take a look at all of the interesting and often provocative reports we send to our MDI Direct subscribers. It can all be yours for a most reasonable fee.   https://lnkd.in/eV6izYjC

AN OFFER YOU SHOULDN'T REFUSE IS COMING YOUR WAY Many of you will soon be receiving an invitation to a free-trial subscription to our exciting new media think and information service, MDI Direct. For three months, you will get a concise weekly Alert report giving you our exclusive---and often unique---takes on important issues and developments like the real story behind "alternative" TV buying "currencies," the pros and cons of attentiveness measurements, and how CTV and streaming are evolving as ad vehicles. We also cover conceptual issues like which is more important, reach or frequency, plus hard hitting reviews of major new media studies and, in many cases, our own independent estimates covering ground that others can't---or won't--touch. You will also gain full access to our full library of Alerts, as well as our well known, in-depth, annual reports, all of which will help to make you a better informed media/advertising buff and will definitely stimulate your thinking. That's a promise. Once your free trial ends you will be invited to subscribe to our service at a very modest price---an offer that we feel many shouldn't refuse. Meanwhile, why not check out our website to see the kinds of reports and information we are providing? Their scope and subject matter may surprise you. Ed Papazian https://lnkd.in/esnmHn3

Check out our new LDTV video, where Kartik Agrawal, our Product Specialist, talks about how programmatic audio is reshaping digital marketing activities. #LDTV #Updates #DigitalMarketingTransformation #ChallengeTheNow

Check out this awesome report on Ex-Stream Advertising 101 by Vericast. 📈 It's packed with insights that are pure gold for anyone in the marketing game. Don't miss out! 🚀 #Advertising #MarketingMagic #MustRead

Enhance your #viewers experience with the ultimate #EPG Electronic Program Guide) available for free-to-air #satellite channels. It's a fast and easy process that brings more visibility to #TV channel brands and content, while enabling your audience to find, select and schedule their favorite #programs. Interested to know more? sales@stn.eu STN #broadcast #media

If you’re a broadcaster, on the tech and accounting side of things, chances are you’re facing the challenge of rising POTS line costs. Enter Broadcast Bionics with a more affordable solution called CallerOne.