Senior Leadership at Early Stage Start-ups | Operations (COO), Marketing (CMO), Commercial (CCO) | Strategy & Delivery at Pace | ex-Karfu & M&C Saatchi PLC
Looks like James Taylor at Vauxhall Motors Ltd takes a similar view to the team at Karfu... BBC News spoke to him yesterday about the cost of electric vehicles, and his focus was on the importance of looking at the Total Cost of Ownership (TCO), or as we call it, the Total Cost of Use (TCU). Are electric vehicles ⚡ cheaper than ICE 🚗 vehicles on a TCO / TCU basis? Whilst James states they can be at parity (specifically referring to commercial vehicles), our platform shows the answer can be much more nuanced, especially for consumers. Our view is that it completely depends on the vehicles you are comparing against, how you use them over periods of time (and how long that period is) as well as your personal and local charging infrastructure. In addition, an individual's financial resources and circumstances may give them the ability to access more advantageous finance rates or utilise company-related vehicle access schemes compared to others in less fortunate positions. We're looking forward to launching Karfu later this year and allowing people to compare and contrast using our unique TCU metric. Karfu will help people save money on their vehicles by transparently showing different financial options, bringing traditional finance, leasing, subscription and sharing options into one website and interface. Check out the video below to see what James said in more detail 👇 #mobility #totalcostofownership #totalcostofuse #automotive #marketplaces #startup
