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Content oversaturation, declining trust, and evolving expectations are reshaping the influencer marketing landscape. Alex Hill, ECD of SAMY Alliance's agency SHARE Creative, explores how influencers can overcome these challenges and continue to thrive. Key strategies include: ✅ Embracing strategic and authentic partnerships ✅ Evolving into true co-creators with brands ✅ Focusing on genuine engagement with audiences Read the full article on Creativepool to learn more about how these approaches can help influencers adapt and succeed 🤝 [https://lnkd.in/d88-B2hb] & find our full Influencer Fatigue report here: https://lnkd.in/dyR97Hb4 #SAMYAlliance #marketingagency #influencermarketing #creativepool
