Sana Skin Studio’s Post

𝗖𝗼𝗼𝗹 $𝟯𝟰.𝟰𝗯𝗻, 𝗰𝗼𝗻𝗴𝗹𝗼𝗺𝗲𝗿𝗮𝘁𝗲𝘀 𝗳𝗹𝗲𝘅𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝘂𝘀𝗰𝗹𝗲𝘀 & 𝗲𝗰𝗼-𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 🌳 US single-serve water market is booming, now worth a cool $34.4bn. The driving force? Innovative water brands, providing healthier alternatives to traditional drinks. But who's stirring this pot? It isn't just the conglomerates flexing their financial muscles. Start-ups are spearheading change with fresh, unique offerings (cue LUMEO H2O® 😉). The shift stems beyond products; it's about brand ethos. With a growing eco-conscious audience, sustainability is key. Brands now actively 'green' their operations, echoing customers' values both inside and outside the bottle (👉our policy: https://lnkd.in/dt2CGzGz). Brands are also part of a broader cultural movement towards reducing alcohol consumption, with many young adults opting for teetotal lifestyles. As a result, there is a rising demand for alcohol-free drinks that still provide a sense of social engagement and enjoyment. In brief, the hydration market is witnessing a dramatic shift, powered by brands making water both fun and socially appealing, and in LUMEO H2Os case - also healthy. #health #water #beverages #wellness #illuminatefromwithin #lumeoh2o #retail Financial Times https://lnkd.in/d5t7wJap

🌿 The Fusion of Food and Beauty: A New Era of Innovation 🍯✨ The boundary between food and beauty is rapidly blurring, opening up exciting strategic possibilities for both industries. As food brands venture into beauty, and beauty brands integrate nutrient-rich food ingredients, we're witnessing a revolution in product development. For beauty brands, tapping into food-derived ingredients like honey, turmeric, and avocado oil isn’t just about following trends—it’s about enhancing product appeal and offering added value to health-conscious consumers. The rise of natural, sustainable ingredients reflects a growing consumer desire for transparency and wellness in their beauty routines. On the flip side, food brands are leveraging their expertise in premium, high-quality ingredients to enter the skincare space. Think about it: brands known for their focus on sustainability and purity can now attract a whole new audience by applying the same principles to beauty products. But here's the key: authenticity. Brands need to align their new offerings with their core values, ensuring that this crossover feels natural to their identity. Strategic collaborations between food and beauty can lead to groundbreaking innovations, creating products that truly resonate with today's discerning consumers. 💡 What do you think? How will this food-to-beauty trend influence consumer choices and brand strategies in the future? Drop your thoughts in the comments below! 💬👇 #BeautyTrends #FoodAndBeauty #Sustainability #Innovation #Skincare #NaturalIngredients #BrandStrategy #ConsumerTrends #Wellness #CleanBeauty #HealthConscious #FoodBrands #BeautyBrands #MarketingInnovation #SustainableBeauty #OrganicBeauty #CleanLiving #Gochujang #KoreanBeauty #VeganBeauty #HolisticWellness #NaturalSkincare

✦ Dirol Don't Drop: Case Study ✦ How сan you attract Gen-Z to an important ecological issue without being boring and still promote the chewing gum brand? → Do it in style! ⚑ Goal: Promote Dirol's sustainability idea to Gen-Z → Challenge: Chewing gum is the 2nd most littered item in the world (so environmentally unfriendly!). Dirol needs to transform brand perception and become a champion for sustainability. ✎ Insight: Inspire Gen-Z to rethink their gum-disposal habits. ♼ Solution: Spark an intrigue among Gen-Z • Limited-edition sneakers collection with soles crafted from upcycled chewing gum • Revealed them on top-tier celebrity • Hosted an exclusive event with key opinion leaders ✪ Results: Achieved 270% of KPIs ✓ More than 323.5m PR OTS ✓ Engaged 3.5m participants ✓ Over 75 media publications ✓ 400+ social media mentions ★ We've not only made gum cool again, but also created a positive impact on our planet. Let's create something sustainable too → DM us or follow the link in comments #JETA #Cases #Dirol #360 #Creative #Strategy #Sustainability

🌿 Green Beauty Opinions Episode 224: Latest in Greenwashing – "More" Sustainable 🌿 As the beauty industry increasingly embraces sustainability, it's crucial to scrutinise these claims and understand their real impact. In the latest episode of Green Beauty Opinions, Lorraine delves into the burgeoning topic of sustainability and expose some of the most audacious greenwashing tactics. 🔍 Highlights from the Episode: The Sustainability Surge: Post-Covid, sustainability became a hot topic. Trade shows, websites, and mission statements everywhere are filled with sustainability buzzwords. But is the industry truly sustainable? Bold Claims: From Roquette's assertion that "sustainable beauty is all about skin health and nutrition" to L'Oreal's "more sustainable" shampoo bottles, we explore some of the most dubious sustainability claims. Industry Investigation: The UK Government's Competition & Markets Authority is probing Unilever for potentially misleading sustainability claims. What does this mean for the industry's future? Consumer Clarity: With governments stepping in to regulate, we might see more transparency and fewer misleading claims. But in the meantime, how can consumers navigate these murky waters?🎙️ Join the Conversation: Why do you think the beauty industry struggles with genuine sustainability? How can consumers make informed choices amidst greenwashing? What steps can brands take to ensure their sustainability claims are credible? 📢 Listen to the full episode and challenge the sustainability claims you encounter daily. Be curious, ask questions, and don't be afraid to seek the truth. https://lnkd.in/e_uMSZtd

Considering how large the global beauty market is, it’s clear that the rise of consumer’s interest in vegan products is going to make a significant impact. There are several reasons for consumers leaning towards vegan products, whether its a desire to be more environmentally and socially conscious, or perhaps simply preferring more natural and organic products. It’s wise for any beauty business to consider this trend and analyse how it will impact their long-term strategy; especially with some businesses already successfully promoting “100% vegan” mainstream products. #Vegan #Beauty #Cosmetics

🌱 Vegan beauty is growing at 6.3% annually! With consumers increasingly opting for ethical products, it’s clear that brands need to evolve. If you’re considering expanding your product line with vegan-friendly packaging and accessories, Pop Creative can help. Read about Tower 28 Beauty, Inc.'s journey towards a vegan brand! #VeganBeauty #Sustainability #CleanBeauty

🌊 The hydration market is booming 🌊 Brand Explorers, are you thirsty? We’ve all seen Liquid Death Water 🖤 They’ve challenged the norms and resonate with their punk ethos. Like the idea of a new water brand? Then here are 5x innovation sparks from drinks brands: Historic Innovation: 🔄 Reinvent traditional drinks for today’s trails like Floda’s non-carbonated sodas. Bold Personalities: 🎨 Stand out with vibrant colors and designs, inspired by Hip Pop Kombucha. Natural Superpowers: 🌿 Channel Supernatural Fuels and energize with the power of nature. Engage with Nostalgia: 🕰️ Capture hearts with nostalgic vibes à la Future Kombucha. Sustainable Practices: 🌱 Embrace Nobl Water’s eco-friendly, plant-based packaging. 🏞️ Innovate & Inspire:  Create a hydration brand that’s as adventurous as your consumers! Left you thirsty for more? ♻️ Repost and share with your network 👍 Give it a like 📣 Let us know what you thoughts #OutdoorIndustry #BrandInnovation #HydrationRevolution#EcoFriendlyBranding #MarketTrends

Activia: Unraveling the Etymology of Brand Acumen's Creation for Danone In the vast landscape of brand names, where the power of linguistic artistry intertwines with marketing ingenuity, one name stands out as a symbol of vitality and well-being: Activia. As the brainchild of Brand Acumen, this evocative name has become synonymous with Danone's iconic probiotic yogurt. When crafting a brand name, the fusion of form and function is paramount. Brand Acumen's process combines linguistic analysis, cultural resonance, and strategic intent to create a name that embodies the essence of the product it represents. Activia emerges as a harmonious blend of elements, capturing the dynamic qualities of activity and the transformative potential of activating a healthy lifestyle. Activia's Linguistic Origins: A Journey through Language To fully comprehend the rich tapestry of Activia's etymology, we delve into the linguistic origins that contribute to its evocative power. The name finds its roots in the Latin word "activus," meaning active or lively. This linguistic foundation resonates with the brand's core promise of promoting digestive health and vitality. Additionally, the name's phonetic structure, with its flowing syllables and gentle rhythm, mirrors the smooth and harmonious experience that Activia aims to provide. Beyond its linguistic roots, Activia's etymology is intricately woven to evoke the power of association, and in crafting the name, tap into the collective consciousness of consumers. By utilizing the suffix "-ia," which often connotes a sense of place or state, Activia establishes an immediate connection with well-being and a balanced lifestyle. The name effortlessly evokes a sense of purpose and positive change, aligning with Danone's mission of improving people's lives through nutrition. The Cultural Significance: Resonance Across Borders A successful brand name transcends linguistic boundaries, resonating with diverse cultures and languages. Activia achieves this universality by embodying a phonetic structure and conceptual framework that transcends geographical barriers. Its euphonic qualities make it accessible and memorable to speakers of different languages, contributing to its global success and widespread recognition as a symbol of digestive wellness. The Impact of Activia: A Brand Identity Reinforced The name resonates with positive associations, bolstering the brand's reputation and fostering a deep sense of trust among consumers. #health #marketing #naming #brandacumen #branding #brand #wellness #nutrition

FABLE Projects One of Asia’s fastest-growing nutra brands sought our expertise to articulate a new product. They asked for an ethical wellness brand leveraging cutting-edge technology for controlled release. Our mission encompassed naming, value proposition, range generation, and collateral development. This product launch wasn't just about a new item—it was an opportunity to champion a whole new way of life. NAME In an industry obsessed with being the most impressive, we chose a different path: doing what was right and best. "Slow" became both a product identifier and a lifestyle shorthand, emphasising mindful living. PACK Our vibrant design palette symbolised the fusion of science and nature, depicted along the horizon line. This approach created tension and differentiation within each product and range, making it stand out on the shelf. SALESWARE Selling "Slow" the product meant embracing "Slow" the lifestyle. From carton to insert, every piece of brochure content was designed to educate and enable. We intentionally revealed the content to guide consumers on a journey towards a slower, more mindful way of living. Join us in celebrating this innovative approach to wellness. 🌿✨ #FABLE #Wellness #Branding #Nutra #SlowLiving #MindfulMarketing #InnovativeDesign #ProductLaunch

Brand Reach Up the Hill at Loakin places great importance on our attendance at trade shows as a key marketing tool. These events offer a unique opportunity to present our eco-friendly, natural, and nut-free herbal products to a diverse audience, allowing them the opportunity to share in the rich Indigenous Secwepemc cultural heritage and traditional knowledge behind our offerings. Trade shows facilitate direct engagement with new and current customers, providing valuable feedback and fostering personal connections that build trust and loyalty. Additionally, these events enhance brand visibility and credibility, helping Up the Hill at Loakin to expand their market reach and promote sustainable, holistic wellness practices on a larger scale. Would you like more information on Up the Hill at Loakin trade show experiences and ou botanical or wellness products? www.upthehillatloakin.com #marketingstrategy #tradeshow #marketingtool #traditionalknowledge #engagement #brandvisibiling #sustainable #loakinbotanicals #loakinherbs #makeitaloakingift #customerengagement #sacredindigenousherbs&wellness