Thrilled by core creative idea of the campaign but the most with the first one ad in this series – not because it’s a Cannes Award winner, but a mirror reflecting my night routine as a mom to a 2.5-year-old. What I admire most as a marketer? The brand’s bold humility to position itself as the “second best”, brand definitely understands what role can or even can not a brand play in a “parents” life, builds a very strong emotional bridge with “second best” and then takes you through to the product directly. Let's confess, didn’t we shorten the emotional entry of the ads we produced since our budgets were shrunk and there was no branding in the beginning. So independent of the length of the film and even without a voiceover, brand can come to life and pass you the emotion at the same time. In the marketing arena, we’re often tasked with guarding a brand’s position. But sometimes, this role unintentionally becomes a barrier. The refreshing vibe in this ad is the epitome of the new era in marketing, where sincerity alone breaks through the noise in our fast-paced landscape. The North European “simplistic” style in this ad enhances its emotional message. I’m confident the brand recall for this ad is top-tier, given the pitch-perfect tonality. In short, I’m hooked on this marketing gem. #MarketingMagic #BrandHumility #SincerityWins #Ikea #Branding #Bonding #marketingtoparents https://lnkd.in/gns_Pr3W
Sanem Karacan’s Post
More Relevant Posts
-
Zsa Zsa Zsu @ Mall of Istanbul. Zsa Zsa Su vibe is spreading✨ zsazsazsu.com.tr
-
-
-
-
-
+1
-
-
Are you curious what zsa zsa zsu stands for? Zsa Zsa Zsu is magic, discovery, inspiration and much more…all elevating your spirit✨☀️
Inspiring designs bring color to life. At Zsa Zsa Zsu, every journey begins with the magic of discovery. Our passion lies in transcending the ordinary, finding beauty in each pattern and story woven into our creations. Every design is thoughtfully crafted to celebrate life’s most captivating moments, infusing spaces with vibrancy and soul. Across the globe, we collaborate with skilled artisans to breathe life into our designs, where every pattern carries a unique tale. In our world, no detail is left untouched; each motif reflects joy, curiosity, and the thrill of exploration. Here, craftsmanship and creativity unite to create pieces that inspire and captivate. #ZsaZsaZsu #ThisIsZsaZsaZsu #ColorfulLiving
-
This is our house for design and inspiration. Make sure you experience Zsa Zsa Zsu's first home in Istanbul as soon as possible ✨
Zsa Zsa Zsu stores are designed as discovery hubs filled with color, passion, and inspiration, engaging all five senses. Just like our designs, every corner of our stores tells a unique story. We aim to transform your shopping experience into an unforgettable journey. We now invite you to explore the vibrant world of Zsa Zsa Zsu in Istanbul Zekeriyaköy. 🌟 #ZsaZsaZsu #DiscoverTheVibe #ColorfulLiving #Zekeriyaköy
-
Friday is for happy:) As we stand on the roof, soaking in the sunny sea view, it's evident that our journey at Zsa Zsa Zsu is just beginning, and we’re taking confident steps forward. 🌞✨ Collaboration and a positive corporate culture lift us higher. Each of us plays a vital role in ensuring our spirit shines through as we make our mark on the home living world. At Zsa Zsa Zsu, employee happiness is central to our mission. Thank you İsmail Ünal When we feel valued and inspired, the possibilities are endless. This joy fuels innovation and helps us turn challenges into opportunities. Here’s to sunny days ahead, filled with inspiration and growth as we expand our reach globally! 🚀🌊 #Journey #Collaboration #CorporateCulture #EmployeeHappiness #ZsaZsaZsu
-
-
Gift from the Unexpected: Embracing Recovery and Rediscovering Joy 🌟 Life often presents us with unforeseen challenges, and my recent operation was a powerful reminder of that. Lasting 7 days, my recovery took at least three weeks, forcing me to reassess my marathon goals. My speed slowed, distances decreased, and I couldn't run alongside my friends. 🏃♂️💨 Yet, this unexpected journey imparted important lessons: Strength in Vulnerability 💪: Accepting my limitations helped me discover newfound resilience. Embracing vulnerability became a source of strength during recovery. Patience as a Superpower ⏳: The slower recovery taught me to celebrate small victories. Each step I took marked significant progress, deepening my appreciation for both physical and mental challenges. Joy in the Journey 🎉: Moving away from the pressure of marathon training allowed me to find joy in running again. I began to savor the journey rather than focusing solely on the finish line. Embrace your challenges, celebrate your strengths, and remember: the journey holds just as much value as the destination🌈 #Resilience #Growth #LifeLessons #Inspiration #Marathon
-
-
#ZsaZsaZsuİstanbul’da ❤️❤️❤️
We're excited to unveil Zsa Zsa Zsu’s first experimental store in Istanbul! Now, you can explore our vibrant world of sunny colors in Zekeriyaköy. We can’t wait to share updates on new store openings across Istanbul soon. Zsa Zsa Zsu is expanding quickly! 🌟 #ZsaZsaZsu #Istanbul #Zekeriyaköy #NewStore #ColorfulWorld
-
🚀 İstanbul'da ilk mağazamızı açtık! Zsa Zsa Zsu Zekeriyaköy’de✨ Bu, sadece bir mağaza açılışı değil, Zsa Zsa Zsu’nun sınırları aşan vizyonunu gerçeğe dönüştürdüğü anlardan biri. Tutkuyla ilerlediğimiz bu yolculukta, güçlü ekibimiz ve değerli paydaşlarımızla birlikte yeni zirvelere doğru adım adım ilerliyoruz. Her bir mağazamız, geleceğe açılan bir kapı. İstanbul’daki bu başlangıç, sadece bir ilk. Daha büyük projeler ve başarılarla yolumuza devam ediyoruz! 🌟🦋❤️ #ZsaZsaZsuŞehrinde #ZsaZsaZsuİstanbulda
-
-
My little escape 😊🌞 In the exhilarating world of building a brand from scratch, the demands can be intense—but that’s where the excitement lies. Amid the hustle and bustle, discovering those "little sweet spots" becomes key to recharging and staying on top of your responsibilities. For me, the terrace is my go-to escape. Taking my lunch outdoors, under the sun, against the backdrop of the Prince Islands (thank you Gokhan Sezer💛), allows me to breathe and reset. 🌅 I often close my eyes for a few moments, soaking in the sounds of the city and letting the day's stresses melt away. 🎶 These small breaks do wonders. They offer a chance to get in contact with my inner self. ✨ And afterwards, they boost my energy and creativity, helping me tackle my agenda with renewed focus. I’ll always chase enjoying open weather and create my sweet spots whereever I am! 😎🌤️ #zsazsazsuhq Zsa Zsa Zsu
-
-
Do you wonder how it’s working on Zsa ZsaZsu? Have a look👇✨🍀
At Zsa Zsa Zsu, we believe that true creativity and inspiration flourish best with a harmonious balance between personal and professional life. That’s why we’ve infused our company culture with a range of delightful benefits for our team members. Because we are Zsa Zsa Zsu! #ZsaZsaZsu #ThisisZsaZsaZsu #CompanyCulture #EmployeeExperience
-
-
-
-
-
+1
-
-
Don’t miss this if you’re interested :)
CALL FOR PAPERS! After a well-deserved holiday break, we are pleased to announce that the Political Behaviour Colloquium at the European University Institute is returning, sponsored by Prof. Elias Dinas. Ioannis Mastrominas and I will be organizing the colloquium this term. The deadline for submissions is September 13th. If you would like to present, please email your abstract, title, and preferred presentation date to: politicalbehaviour.colloquium@eui.eu. For detailed information regarding the colloquium, you can check the account @Behaviour_EUI on Twitter/X. .
