Sanjay Sharma’s Post

Why does marketing make such a big difference in sales? Because marketing is a battle of perception. Coca-Cola made this costly mistake with New Coke. Instead of creating a brand-new product, they could have doubled down on their marketing against Pepsi. You may not need to create new products or services. You might need to focus on managing the perceptions around your business. Remember: People buy primarily because of perception.

✅ Properly organized store marketing, thanks to active influence on customers, significantly increases the profitability of the point of sale. This is important, since competition in the market has only been growing recently. 👉🏻 Marketing organized at the point of sale is referred to as “in-store.” It is aimed at interacting with customers, provides an individual approach to purchases, promotes product promotion, and, when properly organized, evokes positive emotions in customers. 👉🏻 In-store marketing will allow you to win market share from your competitors. Customers who have not decided on a purchase may notice your product in a store when it is actively promoted and buy it. You can expand your market share by convincing customers to try your product instead of a competitor's and perhaps switch entirely. there’s still so much I want to tell)

The marketing department That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Quality metrics Mass market promotion  Branding (whatever that is) And seven other things we could name and argue about… If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important? Call it what it is. Say what it’s for. Describe what you do.

That’s why i love Seth Godin 🌔’s work so much. _____ The marketing department That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Quality metrics Mass market promotion Branding (whatever that is) And seven other things we could name and argue about… If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important? Call it what it is. Say what it’s for. Describe what you do. https://lnkd.in/dz6CjTbf

The marketing department  That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Quality metrics Mass market promotion  Branding (whatever that is) And seven other things we could name and argue about… If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important? Call it what it is. Say what it’s for. Describe what you do.

Whenever you plan a product looking at the feasibility of the GTM is key, sometime the product is good but the consumers are so diversified and different it's hard to find them easily or together and the CAC sky rickets. Also the best product you can make is where you were probably the consumer or you have observed the IC so well that you know them in and out and this knowledge is invaluable from when you are making the product to when you are marketing it since you know your consumer well and eventually you have to sell it to him and pays you money, you have to exactly understand who he is and what he does and how he behaves and all of this if you have invaluable experience by being one or knowing them well enough makes your job so much easier.

A brand is built and succeeds when people trust its products or services. Great marketing requires leadership. Converting a lead to a customer comes from knowing who the customer is and whether your services or products are a solution to their needs.

When folks think of marketing as an ancillary function, I'm often reminded of a gem: HUL has 50+ products across 16 FMCG categories, with 9 out of 10 households using at least 1 product, & the org still identifies *marketing* as a core differentiator. Marketing IS THE business.

Another important P For Marketing Mixis Presence it's Product Presence one can have place promotion price product But the product should create it's presence in the market to create important impact in the market namely: 1. Customer awareness for the product 2. Brand visibility 3. Product Availabilities which can inturn increase product sales . by Angel Rajan

Why is sales important? Because sales is how you live today, If you don't sell, you die. Why is marketing important? Because marketing is what guarantees that you live tomorrow, Because marketing essentially does four things. One, it gets people to know you, it gets people to like you, it gets people to trust you, It gets people to change their perception about you. The fourth thing that it does is very powerful because when people get to change their perception is where you build brand equity. And brand equity is what guarantees that the same thing you did today, if you do it tomorrow, you'll be paid more for it.