Santhosh Kumar Iyappan’s Post

FMCG consumers are a whole new breed. They're not just looking for the lowest price anymore. They want products that match their values – think sustainability, ethical sourcing, and social impact. They expect personalized experiences, crave convenience, and are heavily influenced by what they see online. Is your brand keeping pace with these evolving demands? Are you offering more than just products? Are you delivering experiences and building a community? It's time to rethink your FMCG strategy. The future belongs to brands that understand the new consumer. #FMCG #ConsumerEvolution #NewConsumer #RetailTrends #Marketing #Goybo

The FMCG shopper is evolving rapidly. It's not just about price anymore. They crave experiences, value brands that align with their personal values, and are increasingly shopping online. To thrive in this new landscape, FMCG brands need to create meaningful connections, prioritize convenience, and embrace digital platforms. It's time to rethink traditional strategies and deliver what today's consumers truly want. #FMCG #ConsumerBehavior #MarketingTrends #DigitalMarketing #BrandStrategy

In the fast-moving consumer goods (FMCG) industry, understanding consumer behavior is essential for crafting successful marketing strategies, driving product innovation, and fostering brand loyalty. Join us as we delve into the intricacies of consumer behavior in the FMCG sector and explore how businesses can leverage insights to stay ahead in a competitive marketplace. #goybo #sucess #business #

The FMCG shopper is evolving rapidly. It's not just about price anymore. They crave experiences, value brands that align with their personal values, and are increasingly shopping online. To thrive in this new landscape, FMCG brands need to create meaningful connections, prioritize convenience, and embrace digital platforms. It's time to rethink traditional strategies and deliver what today's consumers truly want. #FMCG #ConsumerBehavior #MarketingTrends #DigitalMarketing #BrandStrategy

Today’s consumers have the urge to splurge––but maybe not the budget to fulfill that need. Enter: The #LittleTreat trend, a movement toward rewarding oneself with tiny luxuries that don’t break the bank. From cozy coffee drinks to mini cosmetic splurges, “treats culture” is driving consumer spending—and social posting—among those who want to spend a little and feel a whole lot. Leaning into the #LittleTreats trend creates big opportunity for brands – even for the smallest purchases. Take a peek on how CPG brands can turn everyday products into little luxuries: https://lnkd.in/dqPUUiaq

Here are some great insights for all CPG marketers. It’s a very worthwhile read check it out below.

NielsenIQ breakfast conference held on the 8th of July 2024 https://lnkd.in/dzQWf-AM Consumers are no longer brand loyal as it were but they're looking out for alternative sources of surviving and adapting. "As much as there is resilience there is a survival mood". While some multinational companies are exiting the country, new players are emerging and coming into the market and taking advantage of the big squeeze to introduce new product offerings such as flavours/variants, pack sizes and formats that will suit the current needs of the stretched consumer. Consumers are now spending more money for less or fewer volumes. Consumers are pivoting around emerging challenges to get by. These manoeuvres create green spots of opportunities that companies can harness to weather the storms ahead. Thank you for honouring our invitation. #NIQNigeria  #BreakfastconferenceAug2024 #Setourpathtogrow #Growingaroundthebigsqeezeng #newsinnigeria #newsheadlines #newsupdate #newsinnigeria #newstoday #newsheadlines #stvnews #silverbirdtv #newshub Nwachukwu Joyce Bayonle Daniel Oseni MBA Tosin Onayemi Clovis Munsense Tabitha Ndichu Faith Wanderi At NielsenIQ, we deliver a full view of the market by clearly understanding consumer buying behaviour that reveals new pathways to growth.

How pricing plays an integral role in the consumer buying behavior and brand impression. Categories where consumer choice of buying an item surround with multiple factors such as taste, quality, variety etc, brands have to take in account pricing perception versus their competition. Latest study for Hello Fresh depicts the same phenomena where brand was able to create high brand awareness but not able to maintain it price perception vs. rest of market. #PriceMatters #BrandPerception #ConsumerChoice #MarketAwareness #CompetitivePricing  

I stumbled upon an intriguing article from Just Drinks that sheds light on the rising trend of "new practicality" in the consumer goods industry. This shift renews the emphasis on understanding and meeting consumers' unmet needs and desires, highlighting the importance of revamping existing products rather than always seeking new ideas. A prime example of this approach is demonstrated by companies like Olipop and Poppi. This presents a unique opportunity for consumers to revisit familiar products that have been updated to better suit their needs. Despite the advancements in technology, traditional methods still hold value, especially concerning consumer preferences. It's fascinating to witness how these timeless approaches remain relevant in today's digital era. #CPG #Marketing

Keeping an eye on the pulse of consumer trends is crucial for brands to stay ahead in today's competitive market. According to a recent article from The Grocer, the rise of private brand products underscores the importance for brands to emphasise their unique value propositions. Howard Wright, our Executive Creative & Strategy Director for UK, IE, and Canada, provided valuable insight to The Grocer on this matter, highlighting the need for brands to focus on value creation amidst evolving consumer preferences. As consumer preferences continue to evolve, it's evident that value is taking centre stage. This shift challenges brands to not only deliver quality but also highlight the distinct value they offer to consumers. Innovation, differentiation, and a deep understanding of consumer needs are paramount for brands looking to thrive in this landscape. How can your brand adapt to meet the evolving demands of today's consumers? #ConsumerTrends #BrandStrategy #ValueCreation #RetailInsights