Sara Gotfredson’s Post

On the last #trailblazingtuesday of 2023, let's take a trip down memory lane. Back in 1999 I started my career in digital advertising sales. I remember a television salesperson tell me "no one is going to buy a digital rectangle (we called them SKYSCRAPERS back in the day!) instead of a :30 second spot." Well, today digital media makes up 74.6% of the total US media spend. I use this analogy often when talking about the growth trajectory of women's sports. The global sports ecosystem is currently pegged at about $512B with the women's sports industry projected to be $1.28B in 2024 per Deloitte. Some may look at these stats as progress being made, but yet still a huge uphill climb, at Trailblazing Sports Group we look at the business of women's sports the same way I did 25 years ago selling "rectangles" on the worldwide web - with tremendous optimism, potential for creativity, and an opportunity for brands to break through in a way that hasn't been done before in sports. Here's to blazing trails together in 2024 and a giant thank you to all our partners who are fueling the growth of women's sports with us! 📈🔥💥 #trailblazing #2024 #womensports #sportsbiz