Sarah Bell’s Post

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Managing Director, Female Leader, Sustainability Supporter, Diversity Advocate, Mum of 2 and Partner of 1!

Our UK MD Paul Clarke shares the key packaging trends for 2025 - from plastic substitution to smart tech. Consumer demand is driving major changes, with new EU rules requiring recycled plastic content and the UK aiming for 70% of plastics to be reused/recycled/composted. At DS Smith, we're innovating with fiber alternatives, compact designs that reduce waste, and prioritizing functionality alongside sustainability. Read Paul's insights: https://ow.ly/PK6N30sICjU #PackagingTrends #Innovation #Sustainability #Circularity

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