Sarah LaCourse’s Post

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Executive // Consultant // Restaurant Leader // Business Transformation // Transformational Leader // CHIEF Member

#Loyalty marketers in particular face a unique #measurement challenge—they need to understand the emotions that play into a purchase. How do customers actually feel about their brand? It's a tricky thing to measure. But with the right approach to metrics, brands can get that full picture. Learn how in the blog:

Loyalty program metrics: Why a multi-pronged approach is key

Loyalty program metrics: Why a multi-pronged approach is key

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