Sarang Gupta’s Post

#Thought What is The #CocaColaCompany upto ?? So news is that The Coca-Cola Company India has partnered with Luxmi Group's iconic Darjeeling tea estate, Makaibari Tea, to launch a new ready-to-drink iced green tea which it calls the "Honest Tea" The brand ‘#HonestTea’ is owned by #Honest, a subsidiary of The Coca-Cola Company & comes in two flavours — lemon-tulsi and mango. According to The Coca-Cola Company The idea behind the launch is to provide consumers with wider #beverage options But what intrigues me the most is the way that The Coca-Cola Company has created its #marketing bubble around this new product Imagine you go to a shop and ask for an ice tea Now The shopkeeper's first preference would be to offer you to buy Lipton Verkoop's ice tea but now since Honest tea's launched too, he might also say sir you can also try the "#honesttea" by coca cola & since the name itself is intriguing with the brand value of coca cola attached to it, a #customer may surely end up buying one just to try in case. Also Since its name has been kept very generic, it can also easily go down as a content for many #creators out there across social media platforms. Also, here the word #honest in the honest tea is not the actual honest but a sarcasm based word gimmik which in my view, has the capacity to trigger the mind of the ultimate consumer, making the other similar product act as a decoy rather than a competitor for it as in marketing its said you always need a hook to grab that attention and coca cola i guess has just done that in the most perfect way through its naming convention. What do you think, is this product really gonna become the "#Honestchoice" of the “too” selective indian customer?? #analysis #newsfeed #linkdinpost #linkedincreators #newsfeed #linkedinnewsindia #linkedinnews