💡Your comp plan should be simple and fit the current needs of the business 💡
Here’s what it looked like in practice, for the sales team at Cognism (featuring insights from David Bentham, our VP of Global Sales Development)
👉2018, at the start of the business: Meetings attended for SDRs.
“It was a very high meetings attended target. And that was right at the start of the business in 2018, when we didn’t know our ICP. And we also didn’t have an operational structure. So at that point, our aim was to collect as many conversations as quickly as possible.”
👉And now…Qualified meetings attended and revenue sourced for SDRs.
The switch over from a meetings attended target to a part revenue target incentivises SDRs to bring quality leads into the pipeline.
Here it is in a nutshell:
Every SDR has a set number of accounts that they own.
This structure isn’t based on the potential subjectivity of an AE.
75% is meetings attended; 25% is revenue, so SDRs are aligned to the AEs.
Now, how are you approaching your sales comp plan?
Maybe you’re having a go at building one for the first time, or maybe you’re looking to change it completely.
Well, there’s a webinar coming up in a couple of weeks, that’ll help give you some inspiration, in partnership with Qobra, with panelists Antoine Fort (CEO & Co-Founder at Qobra), Coralie de Robert (Sales Director at Salesloft), and our very own David Bentham.
Will we see you there? Sign up via the link below 👇
https://lnkd.in/djgdVstg
Membership Associate | Inside sales | Keiretsu Forum Northwest | MBA
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