Sarin Nair’s Post

LAYS UEFA Champions League Chip Cam sponsorship activation teaches how simple low-cost sponsorship assets* can be combined to create a powerful campaign that could run and run. 👇 1. Take access to the big screen before a UCL match. 2. Add premium pitchside seats. 3. Throw in a couple of globally recognised and loved brand ambassadors (one of whom used to play for the home team). 4. Build a competition that is easy to understand and enter, where value can be realised immediately, and where anyone in their right mind wants to win. 5. Place the sponsor's product at the heart of the competition mechanic whilst building its association with the sport and enjoyment of the experience. 6. Film it so it can be amplified to the larger digital audience. 7. Give it a name so it is memorable, creates standout, and gives the brand some ownable IP that could be leveraged across other properties. 8. Make it easy to replicate so it builds anticipation for where it might happen next. 👏 Sounds simple, but this is incredibly hard to get right. Bravo Lay's. 📺 Watch the video here: https://lnkd.in/eqC79vrb * low cost sponsorship assets when relative to other assets that could be secured in a UCL partnership deal, which is obviously pricey in and of itself. ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason). #sportsbiz #sportsindustry #sportsmarketing #StriveSays

Is there a difference between pickleball balls and carbon fiber paddles? Listen to our fantastic interview with Michael Gottfried, CEO of PCKL, and see what he thinks! He's revolutionizing the industry with unique products that have become top sellers. You don't want to miss it! #pickleball #pckl #pickleballpodcast

Sometimes "not your average product" is just what your company needs to standout. For instance, pickleball is exploding in popularity. You can easily use this knowledge to your advantage, causing your business to be the talk of town both on and off the court!  https://lnkd.in/grjxQdKX #promotionalproducts #promotionalitems #promotionalgifts

Are you ready to switch up ways to impress your clients? Check out this article about how pickleball is the best way to finish the deal! Let us do all the work while you are able to make the deals! https://lnkd.in/eaSVhXMw

Delve into the pickleball backhand slice with our latest article. Head via the link below to get the latest tips! https://lnkd.in/gpQwnSsv #topspinpro #pickleballtopspinpro #pickleballtips

Pickleball news! Life Time has filed a patent for The Ultimate Pickleball. The ball is designed to address common issues of inconsistent speed, bounce and durability. Read more in the release linked below. https://lnkd.in/e_sjZjAa

What Pickleball Paddles Do The Pros Use? - Many expert pickleball players use specific paddles to get ahead of the competition. You may wonder: What pickleball paddles do the pros use? I will show you their secret paddles to help you maximize your competitive edge on the court. Let’s dive into this article to discover! Discover the preferred pickleball paddles of top-tier players and unlock the keys to enhancing your performance on the court. Unveil the secrets of the pros and gain a competitive edge like never before with the right paddle choice. Dive into this article to uncover their secret weapons - qi7oy4w86o - https://lnkd.in/e2kNeSe3

Fitted in Black: How Hip-Hop fueled the greatest rebrand in sports Here's an interesting 20 min documentary on the redesign of the Chicago White Sox uniforms and the hat that became ubiquitous. https://lnkd.in/g5VS2mej #rebranding #sportsmarketing #hiphop50 #baseball

A great way to unwind after work, or on the weekends. Have you tried the ever popular game of pickle ball yet? If you know me well enough, you already know I have a competitive spirit and don’t like to quit until I win. 🙄recently I learned some valuable lessons about how my brain and my body are not quite on the same page as life changes… 1. I love pickle ball! And I need to limit my time on the court. If I lose, I lose,😬 but at least I can move the next day. 2. Wear proper shoes. Flat “tennis” shoes give the best traction on the court, but don’t wear them too long if you get sore feet! Which takes you back to #1. 3. Don’t forget your water! I carry one of those giant 40oz tumblers with chilled water. I used to think those little “backpacks” for your tumbler were cute but silly, and now it think it’s a necessity! You need a place to put your keys and stuff! #brandeddrinkware 4. Use a paddle that makes sense. Some of these wooden and heavy plastic paddles will work your wrist and forearms to burn out fast, which really hinders your game. 🤦🏻♀️Chances are your probably going to like this fun sport activity and it’s worth the extra money to get the better “light weight” paddles, with a decent bag to carry your supplies. 👍🏼The mesh bags that many PB sets come with can be clumsy, not sturdy. ☝️Last, but not least…. Pickle Ball sets are a great way to boost your brand! Don’t you love getting good quality branded products, the kind you always remember where they came from? Happy to partner with Hit Promo and boost your #yourbrand this summer🏓

The R&D team is talking about how to upgrade the encapsulated #ballvalve and Y-style #checkvalve